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User experience toolkit

Online surveys

You can’t design a better digital experience unless you know who is coming to your site and why.

An online survey on Facebook

Online surveys give you an opportunity to understand the shape and size of your market, and the needs and motivations of your target audience.

We offer an end-to-end service from the development of questionnaires and sampling frames through to recruitment, data collection, and analysis. The most common form of survey we run is a site survey to understand visitor profiles, visit objectives, task completion and satisfaction.

Many of our clients ask us to manage a series of surveys over time to track improvements in customer satisfaction.

We can combine quantitative research survey data with qualitative user experience research to deliver a comprehensive assessment of market opportunities and customer behaviour.

Findings are packaged into a debrief report and presentation which comes with prioritised recommendations for action. We can also make data available to you for your own analysis.

To find out more about online surveys, get in touch.

 

Case study

Shell: user-centred design

A UCD approach was applied to the design of the structure for Shell's group-wide intranet portal more

TEMP Promo O2
Case study

BT: multi-country survey

Running online surveys across five language versions of the site created a clear picture of users more

TEMP Promo O2
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