Social research

The biggest opportunity for mass collaboration in the history of the world. Yes, we do social.

We’ve developed tools and techniques for conducting rigorous social research on social media platforms. We can also stage co-creation projects between you and your target audience, so you can share and improve ideas for products, services and campaigns before launch.

Foolproof is a prime mover in the development of social research as a source of customer insight and intelligence.

There are five basic project types for social media research:

Surveys: simple market research style questionnaires hosted in social media environments using social pay-per-click advertising to drive response.

Proposition development: create a social media collaboration space to share ideas for new product or service propositions and gather qualitative feedback on a mass scale. If you're serious about incorporating customer perspectives into your strategic planning, this is the way to do it.

Creative & communications testing: social media advertising is used to drive sophisticated multi-cell message testing. Respondents can be routed into a collaboration space to be engaged more deeply with creative collateral. It's a powerful combination of mass-scale message testing and qualitative exploration.

Crowdsourcing: we use sophisticated ad targeting software to drive down the cost of recruiting respondents for research events and co-creation.

Customer engagement: create and accelerate a conversation around a particular issue, which is of strategic importance to your business, in order to gather consumer views and feedback.

Out of this toolkit, some of our clients are starting to develop a new strategic application for social media: social insight. If you’d like to talk about the opportunities for your business in this exciting new space, get in touch.