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Flow is now part of Foolproof, who provide a wide range of user research and experience design services.
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I saw Pete present at a conference on Monday and this slide of his summed up quite neatly the argument Tim was making in his blog Taking the U out of UCD. And it made me laugh.
Used intelligently, personas can provide a valuable reference point for design teams. But over-reliance on personas, at the expense of primary research or testing, can lead to trouble.
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I have spent the last ten years working in User Research in various guises and am very excited about the opportunity of my new role at Foolproof!
My interest in usabi...
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