Competitor benchmarking

Benchmarking studies can help you realise new opportunities and stay one step ahead of your competitors.

Overview

A benchmarking study provides meaningful comparisons between competing websites in important areas like design, content and functionality. Each benchmarking report gives ratings of performance that can be tracked across time and in response to design and content change.

Benchmarking allows you to see which factors impact upon sales, customer satisfaction and brand perception. This generates ideas for strengthening competitive positioning, improving the customer experience and raising conversion-to-sale.

Competitor benchmarking is the secret weapon of companies who are serious about creating, and then defending, competitive advantage online.

Key Features:

• Identifies strengths and weaknesses in design, content and functionality
• Gives robust, point-in-time benchmarks of user and customer satisfaction
• Allows changes in satisfaction scores to be tracked across time
• Typical project completion time of 6 weeks

To find out more about competitor benchmarking contact info@foolproof.co.uk

• The research process explained

  

  An overview of the approach we take on research projects from agreeing the scope through to the final reports you’ll receive.

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• Research facilities

  

  We provide access to specialist research facilities and tools in our offices in London and Norwich: focus group rooms, user testing and eye-tracking facilities.

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• Case studies: O2

  

  "Foolproof devised an online shopping study that brought together site metrics and one-on-one depth interviews to build a detailed picture of the marketplace and the shoppers using the O2 site."

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