Ethnographic studies

How do your customers really shop online? Ethnographic research of online shopping can deliver dramatic advantages for marketers.

Overview

Online shopping studies help to provide a market-wide context for your brand and online sales channels. We examine the shopping journeys taken by consumers from search through to purchase.

Our approach delivers insights from every stage of the purchase-decision process, examining important factors like the use of search and comparison sites, the role of affiliates and the influence of user-generated content.

These insights help our clients to refine their online marketing, tuning messages and media placement to deliver dramatic improvements in online sales.

We have undertaken online shopping studies for leading brands in Finance, Mobile and Travel. We can devise an approach to inform online marketing across any product category.

Features and benefits:

• Ethnographic approach combining quant and qual research techniques
• Identifies shopper types and their typical attitudes and behaviours
• Produces a detailed model for consumer decision-making
• Delivers qualitative insights into the end-to-end shopping process
• Informs decision-making on marketing strategy and tactics
• Typical project completion time of 8 – 12 weeks

To find out more about online shopping studies contact info@foolproof.co.uk

• The research process explained

  

  An overview of the approach we take on research projects from agreeing the scope through to the final reports you’ll receive.

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• Research facilities

  

  We provide access to specialist research facilities and tools in our offices in London and Norwich: focus group rooms, user testing and eye-tracking facilities.

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• Case studies: ITV

  

  "Foolproof provided us with a real world understanding of what our users wanted and expected from the Video On Demand service". - Insights Manager

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