Focus groups

Group research provides real insights into how your customers think and behave allowing you to test and tune creative thinking.

Overview

We use groups to help shape and inform thinking on some of the biggest issues facing our clients, from new product concepts to brand positioning. We help to bring the voice of the customer into the planning process.

Our moderators use their skills and experience in behavioural research to dig deeper than simple opinion. Our groups deliver insights on customer decision-making, emotional perceptions and unarticulated needs.

Focus groups have helped many of our clients to gain a competitive edge; they can be used to guide brand development, product launches, website design and campaign planning.

Features and Benefits:

• Brings customers into the centre of business strategy and design process
• Fuels early-stage concepts and ideas
• Focuses the creative process and identifies successful propositions
• Provides customer validation for your decision-making
• Typical project completion time is 5 weeks

To find out more about focus groups contact info@foolproof.co.uk

• The research process explained

  

  An overview of the approach we take on research projects from agreeing the scope through to the final reports you’ll receive.

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• Research facilities

  

  We provide access to specialist research facilities and tools in our offices in London and Norwich: focus group rooms, user testing and eye-tracking facilities.

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• Case studies

  

  "Foolproof is a valued and trusted partner that I have enjoyed working with over the past two years…Invaluable knowledge and Insights" - Center Parcs, e-Marketing Manager

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