Contact Us:
T: +44 0 1603 766 800
E: info@foolproof.co.uk

Skip to content

Research

Our research services help clients improve the commercial performance of their digital channels. From straightforward usability reviews to larger studies of customer behaviour, we deliver actionable insight.

Expert review »

A low-cost way to help you resolve some of the most common and problematic issues in website design.

User research »

We offer a range of user research options including lab-based usability testing, field studies, remote testing and eye-tracking.

Focus groups »

Group research provides real insights into how your customers think and behave, allowing you to test and tune creative thinking.

Ethnographic studies »

How do your customers really shop online? Ethnographic research of online shopping can deliver dramatic advantages for marketers.

Online surveys »

Onsite questionnaires, customer panels and quantitative surveys give you an opportunity to understand the shape and size of your online audience.

Competitor benchmarking »

Benchmarking studies can help you realise new opportunities and stay one step ahead of your competitors.

Back to top
  • The research process explained

    An overview of the approach we take on research projects from agreeing the scope through to the final reports you’ll receive.

  • Research facilities

    We provide access to specialist research facilities and tools in our offices in London and Norwich: focus group rooms, user testing and eye-tracking facilities.

  • Case studies: ITV

    ITV

    "Foolproof provided us with a real world understanding of what our users wanted and expected from the Video On Demand service". - Insights Manager