Creative technology

Solving old problems in new ways

Our creative technology studio is garlanded with awards, not because it is speculating about the future, but because it finds ways to use emerging technologies to solve today’s customer experience challenges.

Bridge the digital and physical worlds

If the last twenty years have been about building and optimising web and mobile platforms, the next decade is going to be about linking the digital and physical worlds.

Compelling customer experience needs seamless, frictionless interplay between service channels. Internet-connected devices and sensors can get data and content to the right place, at the right moment, in order to influence the quality and outcome of customer interactions.

Deepen customer engagement

Connected experience isn’t just more useful and relevant for customers, it can also create moments of magic which differentiate the brand and signal the company’s focus on its customers. Brilliant execution drives deeper engagement and advocacy – not because customers marvel at novel technology, but because it removes old pain-points and addresses real needs.

Prototype the future

Our creative technology studio, Knit, has the tools and experience to make stable, working prototypes of innovative new experiences. These allow business stakeholders and customers to use and understand the concept. A working prototype is a solid platform for assessing business case, technical feasibility and how to tune the user experience on the path to market.

We expect to be judged on what we can make and test, not just what we can imagine.

If you’d like to explore how emerging technologies could create new value for you and you customers, get in touch with our creative technology studio.

Our other practices

Optimisation is just one part of creating a valuable user experience. You can explore our other practices here, or see how we weave it all together in How we work.