We use data and human insight to drive our design thinking. Our design approach keeps guess-work to a minimum, exposing even our earliest ideas to feedback from our clients and their customers. We then cycle through iterations of design and validation all the way through to pixel-perfect user experience. The business benefit is a huge reduction in the risks associated with making big, bold changes to your customer experience.
Product and Service design
Digital channels rarely operate in isolation. We can develop and document a rich picture of the customer experience across all of your touchpoints. This allows you to design the whole multichannel experience and create alignment between different parts of your operation. Outputs like service blueprints and customer journey maps help everyone see how the new experience will work. Making a joined-up experience for customers isn’t easy, but it creates competitive advantage which is very hard for others to copy.
Linking the physical and digital
We harness emerging technologies to deliver brand experiences which bridge the digital and physical worlds. We have a creative technology studio which can help you to explore new opportunities in this space. Too often new technology is a solution in search of a problem. We avoid this by marrying the disciplines of insight-driven design with in-depth understanding of new technologies.
Whether you need to extend an existing user experience out onto mobile devices or create an entirely new mobile service we can support your expansion in this rapidly developing channel. We help you navigate ‘Web vs Native vs Hybrid vs Responsive’ decisions, and design useful, elegant mobile experiences which create value for your brand.
Interaction and visual design
Our design team realise elegant, impactful designs for the end-user. We will develop prototypes of the emerging experience - often in code - so that we can explore exactly how micro-interactions, motion graphics, copy and visual content come together. The result is user experience that feels right in every sense: useful, usable and a vivid expression of your brand.
Code is our preferred deliverable. The moment where design is picked up and interpreted by a development team is crucial to the success of any project. Even small mistakes at this stage can have a huge impact on the quality of the experience for customers. In most projects we start a dialogue with the back-end developers early on in the process, so that by the time we hand over our design deliverables everyone has a clear understanding of the target experience you want to deploy.
If you would like to brief us on a design challenge please get in touch today.
Our other practices
Our design team works closely with specialists from our other practices. You can explore these, or see how we weave it all together in How we work.