Skills & methods

Here is a quick way to see the methods and tools we use most often.

Strategy & planning

  • Customer journey mapping
  • Stakeholder interviews
  • Stakeholder workshops
  • Experience design principles
  • Experience visioning
  • Future customer stories
  • Ideal customer journey
  • Service design
  • Service blueprints
  • Experience measurement and benchmarking

Find out more about our Strategy & planning practice

Research

  • Expert Review
  • Competitor evaluation and benchmarking
  • Depth interviews
  • Focus groups
  • Contextual enquiry
  • Guerrilla research
  • RITE testing
  • Usability testing
  • Accessibility testing
  • In-home and in-field research
  • International fieldwork
  • Ethnography
  • Diary studies
  • Personas & scenarios
  • Eye tracking
  • Remote testing
  • Mobile device testing
  • Kiosk testing
  • Videogames testing
  • Card sorting and tree tests
  • Surveys
  • Online panels

Find out more about our Research practice

Design

  • Co-creation workshops
  • Information architecture
  • Page description & block diagrams
  • Interaction design
  • Interactive prototypes
  • Visual design
  • Brand design & consultancy
  • Infographics, illustrations & photography
  • Motion graphics & videography
  • Art direction
  • Copywriting
  • Front-end development
  • Pattern libraries
  • Style guides
  • Functional specifications
  • Native mobile design
  • Responsive design

Find out more about our Design practice

Creative technology

  • Innovative interfaces
  • Out-of-home
  • In-store UX
  • Interactive installations
  • Interactive gamification
  • Experiential builds
  • Digital and physical user experience
  • Physical prototyping
  • Hardware hacks
  • Mobile applications
  • Internet of Things
  • Social media event amplification

Find out more about our Creative technology practice