We’ve been recognised at this year’s NMA Effectiveness Awards in the Business-to-Business Category, banking and finance, with a ‘Highly Commended’ for our HSBC Mortgage Sales Optimisation project.
I’ve always tended to be of the opinion that great digital design doesn’t win awards. The sort of work which quietly satisfies customer needs isn’t the stuff that catches judges’ eyes.
But happily there’s a growing emphasis on business effectiveness in the awards world. As a result, we are delighted to announce that one of our projects for HSBC has just won a Global Business Effectiveness award and has been shortlisted in the New Media Age Effectiveness Awards 2010.
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