Senior Account Director
I manage two of Foolproof’s busiest portfolios, whose clients include an exciting mix of global and UK brands across Financial Services, Travel, Retail, Entertainment and Pharma. I work closely with two very talented Account Directors who head up the portfolios and support them in growing and deepening the relationships we hold with our clients.
One of the best parts of my job is working with the teams to understand exactly what our clients are trying to achieve and challenging ourselves to come up with creative responses to their briefs. It’s my responsibility to make sure we provide an outstanding service every time our clients work with us.
Financial Services is my specialist area, having worked with many UK and global brands in the last 10 years. I’m particularly interested in helping organisations respond to the need to provide a seamless, joined up, personalised experience across all touchpoints customers have with their brand, and how technology affects consumer behaviour.
During my time at Foolproof I’ve indulged my passion for travel, taking the opportunity to visit all four corners of the globe to observe how customers from different countries and cultures react to new digital experiences.
Before Foolproof I worked for a digital agency as Account Director responsible for digital campaigns across a portfolio of clients in Financial Services, Retail, Gaming and FMCG. It was here that I became aware of the power of UX and how involving customers in design could have such a positive effect on sales conversion.
Outside of work I love socialising with family and friends and mostly enjoy an evening where wine and delicious food is involved. To counter the effects of the aforementioned food and wine I can (not too often) be found in the gym.