Charlotte Hodge

Consultant

As a Consultant at Foolproof, I regularly conduct research and gather insights to inform design recommendations and collaborate with members of the team to create positive and memorable user experiences for our clients' customers.

During my time here I have had the opportunity to conduct research ‘in the wild’ for our clients. Guerrilla research can produce rich data quickly, which is particularly useful at the early stages of a project. The output is often compelling to clients and often surfaces opportunities to quickly expand their customer base.

Working at Foolproof has provided me with the opportunity to work with brands across a variety of sectors including; financial services, retail and consumer electronics. I’m particularly passionate about the use of digital within the retail sector, specifically around the ways in which digital can complement and support customers’ in-store experience.

I started at Foolproof as an intern during my degree in Design Ergonomics at Loughborough University. I have always been curious to learn how physical and digital systems operate. My degree gave me the tools and methods to explore this and how to design experiences that consider human and environmental constraints.

As a student union rep at university, I took an active role in shaping the experience of my course. I started a student forum to provide feedback about the course and communicated the responses to staff with the aim of further developing course content and structure. The forum is now considered best practise across the whole university.

My experience as an intern gave me the opportunity to learn from colleagues and develop my confidence to lead projects independently as I do now. When I’m not at work I like to spend my time outdoors, cycling the city or relaxing with friends. If the weathers not so great I can be found in Selfridges drooling over handbags and make up.

Charlotte Hodge
"I started at Foolproof as an intern during my degree in Design Ergonomics at Loughborough University."

Project Outpost: an Amazon Echo experience

By Emi Mitchell, Charlotte Hodge

Studio

Based in the UK