Christina Smith

Account Manager

As an Account Manager at Foolproof, my responsibility is to look after clients on a day to day basis and most importantly get to know and understand their brands inside out. As a multi-disciplinarian, I can switch from crunching numbers to creative brainstorming at the drop of a hat, which means no two days are ever the same.

Having a keen interest in Creative Technology, I follow key trends and emerging technologies and how they can help solve problems for brands, facilitate their objectives, or create that wow factor, creating brand experiences that people will enjoy, share, and ultimately remember.

Previously, I worked at Kinetic, WPP’s Out of Home Media agency, in the creative solutions team. I had the chance to bring to life and deliver many innovative projects in the out of home environment using the latest technology, including interactive special builds, data driven digital screens, experiential events, and mobile interactions for a wide range of high profile clients such as Nike, Warner Bros, and Dove.

Prior to this I also won a D&AD Student Yellow Pencil in the Best Digital Advertising category, which still sits on my mantelpiece with pride!

Away from the office I like to avoid all things digital and can usually be found perfecting my baking and knitting skills, which makes me realise I’m probably some kind of Benjamin Button, aging backwards grandma, but I’m okay with that.

Christina Smith, Account Manager, Foolproof

Client services

Based in the UK