Ed Walker

Business Development Director

I joined Foolproof back in 2013 as Business Development Director and in a nutshell – my role is to shape the company's business development strategy, identify the brands we would like to work with and subsequently encourage those brands to open a dialogue with us. 

Each new opportunity is fascinating to me and ensures that my schedule is always changing.  From kickstarting a global brand’s digital transformation programme to assisting companies concerned with conversion and engagement - no two days are ever the same.

I also work closely alongside our colleagues at Zensar as some opportunities are require end-to-end solutions. As these projects and programmes grow, the pitch processes become far more complex. I often lead pitch teams responding to RFIs, ITTs, RFPs, ITQs and all sorts of abbreviations that concern reviewing client relationships with agencies. Though I thoroughly enjoy the preparation involved I prefer conversing with clients to identify their - that is the part I love the most.

Once we receive an invitation, we always insist on meeting the client, as so much of our work comes from long-term relationships based on a mutual respect between the people on either side of the client – agency partnership.

One of the best parts of my job is that I get to work with pretty much everyone in the agency. Anyone from the partners to an intern can be involved in a new business opportunity and everyone is encouraged to have, form and express their own opinions. 

I hold a Master’s Degree in Transport Design from Coventry University. My main outtake from my time at university was the importance of research as part of the design process, which formed an important grounding for my career at Foolproof. Although don’t design cars, my education has prepared me for problem solving, understanding client briefs and challenges our design team face.

Prior to joining Foolproof I worked as Business Director at Norwich University of the Arts where I managed commercial projects. Before this, I worked in international packaging design and branding agencies, leading the business development strategy in the UK and Europe.

When I’m not at work, I have my hands full with two daughters, two step-sons and too many iPads. I always have plasters in my wallet and a range of bikes, balls and other plastic tat littering my car. Oh and I know all of the songs from Frozen word-for-word (lucky me). 

 

Photo of Ed Walker at work
Ed Walker, Head of Business Development
"From kickstarting a global brand’s digital transformation programme to assisting companies concerned with conversion and engagement - no two days are ever the same"

Design as a strategic outcome: the power of the PoC

By Ed Walker

Client services

Based in the UK

Ryanair’s U-turn on customer experience

By Ed Walker