At Foolproof I spend my time gathering insight and creating solutions that fulfil both business and user needs. Understanding the details around processes allows me to collate requirements for digital products. This combined with drawing on customer insight means I generate outcomes that are grounded in the needs across a user and business lifecycle.
My expertise is in service design; considering the holistic user experience in order to understand how digital solutions can support processes and needs. The focus of my experience has been in retail and financial products, particularly pensions.
Before Foolproof I was developing and delivering digital solutions in retail stores for a large US technology company. I worked with countries around the world, understanding localised needs, producing information architecture and delivering a solution that allowed people in stores to sell complex products in a simple and easy way.
I have an MA in Digital Arts from the Norwich School of Art and Design. While doing this I spent my time exploring ways to tell narratives within digital spaces.
Outside of work I can be found knitting, sewing or hoarding items for one of my many collections.