Katherine Reyes

Head of Client Engagement

As the Head of Commercial Growth, I am responsible for managing and growing the client engagement team as well as ensuring our clients are happy, and supported with quality service and work. I also manage the operational functions that keep our business running. 

I have spent the last twelve years in advertising with a focus on digital experiences. My early switch to mobile marketing in the U.S., at a time when most brands did not yet understand the importance of mobile, has enabled me to spend a substantial portion of my career on the front lines of digital change. 

User experience has always been an important aspect of what I do, and I am passionate about creating better experiences for both my clients and consumers. I am a “people person” with a big heart and I enjoy building healthy relationships where both sides are equally valued. I believe the best work comes from a team of both clients and practitioners who are passionately and collaboratively involved.

Prior to joining Foolproof, I worked across various agencies within the Interpublic Group in New York and Los Angeles (Huge, McCann, Ansible, Universal McCann, and Initiative) running multimillion dollar digital accounts such as P&G’s SK-II, Microsoft, Kia Motors USA, Intel, and Intuit. I managed everything from strategy and creative to development and analytics for my clients and was a dedicated mobile specialist helping brands integrate mobile into their campaigns and overall business strategy.

While at McCann, I led the Microsoft Course IQ project which won two Cannes Lions in 2017, and in 2012, my key client at Ansible, Kia Motors, won the “triple crown” of the automotive industry with our site being named the Best Mobile Site of the Year by J.D. Power.

Before my time at IPG, I left my young girl’s dream job at Vogue Magazine to start my digital career at a mobile specialist agency called The Hyperfactory, now MXM Mobile, where I managed the creative and development of Kraft Food’s multiple mobile sites and campaigns, as well as Victoria Secret’s PINK mobile application.

Outside of the office, I’m a curious explorer who loves traveling the world and immersing myself into different cultures, an active outdoorsy Californian who enjoys being on the water wakeboarding, an Italian-at-heart wine drinker and pasta maker; and more recently, an adventurous scuba-diver who hates being under water but oddly finds it calming.

"I am passionate about creating better experiences for both my clients and consumers."

Client services

Based in Singapore