As a Consultant at Foolproof, I help clients create digital products that are easy and enjoyable to use. This involves carrying out research with customers in order to understand their needs, thoughts and feelings when interacting with digital products. I then try and make sense of what I observe during research, before delivering findings and design recommendations to our clients.
I come from a background in Psychology and Design. I have a BSc in Psychology, which is extremely useful in my current role because I need to have a deep understanding of the customer in order to determine why they do the things they do. I also have a MSc in Human-Computer Interaction Design, which, essentially, taught me how to apply my knowledge of human behaviour to design. I can use my understanding of psychology to identify where a design might work or where it might fall down.
During my MSc, I was involved in several projects that followed user-centred design principles. I conducted research, analysed findings and generated design deliverables for a number of clients including Cancer Research UK and Tesco. Being involved in these client-facing projects was extremely enjoyable. I loved being responsible for delivering work that aimed to meet both the needs of the user and the client.
Outside of academia, I have had the opportunity to work for non-profit organisations and local digital agencies. I think that having a background in both psychology and design is highly beneficial to my role as a Consultant, as I can apply my knowledge of the end-to-end experience design process in every project.
I’m fascinated by every area of UX, but I’m particularly interested in thinking beyond the website or app screen so that we consider the context in which digital products are used. While the smaller details are important, it’s vital that we understand how a product fits into a customer’s world, as this can help us design for a more personalised and meaningful user experience.
Outside of work, I love to travel. I also like fundraising, and recently went on a charity trek in Peru, where I raised £3,000 for Dementia UK. If I’m not travelling or fundraising, you’ll probably find me enjoying a G&T somewhere in London.