Louise Boothroyd

Senior Account Director

As a Senior Account Director, I’m responsible for understanding my clients inside and out - their business, their objectives and challenges. My team complement this knowledge with a deeper understanding of their customers and their competitors. My focus at Foolproof, and previously, has been the B2B space, working with clients whose customers not only deal with their competitors, but also with the general ‘consumer’ experiences that they have every day.

I enjoy seeing firsthand every day how powerful it is to reflect the customer’s voice in the strategy, project delivery and communications that my clients are developing.

I’ve been working in the Digital space, in a client-facing role for over 10 years. I’ve managed accounts for many different brands in sectors ranging from FMGC to financial services. I also worked in Ghana for a year, managing digital channels and content production for a social enterprise, a highly challenging experience both personally and professionally.

I consider myself a doer. It’s a fundamentally important part of my job to actually help clients achieve their targets, not just to talk cleverly about it.

Outside of work I can be found cycling around London on my beloved bike, eating, drinking and generally being active. I love cooking so I spend a lot of time making a huge mess in my kitchen. Oh, and I love gin.

Louise Kilding - Account Director
"My team is growing and we are working with some exciting new names."

Trading off efficiency with effectiveness in international UX

By Amy Shore, Louise Boothroyd

Client services

Based in the UK