Peter Ballard

Partner

I co-founded Foolproof back in 2002 with Tom, two laptops and a phone. Ten years on both Tom and Foolproof are still going strong, but sadly the laptops gave up long ago.

I have a simple outlook on my work: enjoy the people you work with, have fun but obsess about quality, and never forget who the customer is. This was partially shaped from my previous life, where I spent eight happy years in Virgin’s Financial Services businesses, heading up Marketing and launching virginmoney.com and the Virgin Credit Card.

I’ve been interested in digital marketing ever since I first saw the word Yahoo!, and the pace at which we see genuine social change occur is inspiring. I can’t think of a better business sector to work in (I finally gave up my hopes of a career in the NBA when I turned 40!).

Outside of work, my time is mainly dedicated to perfecting my role as ‘embarrassing dad’ and migrating to sports that more become my age.

Peter Ballard discussing projects with a colleague
Pete Ballard
"Enjoy the people you work with, have fun but obsess about quality, and never forget who the customer is."

How customer centred is your organisation?

By Peter Ballard

Management team

Based in the UK

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See all Peter Ballard's thoughts in Thinking