Philip Morton

Principal Consultant

I joined Foolproof in 2010, having studied Computer Science at the University of Nottingham. While my degree was a technical one, my primary interest is design - how it affects our lives and how we can use it to better understand and interact with the world around us.

Design intersects with another interest of mine: economics. A combination of working on financial services, and the ever-present turmoil in the markets, has made me curious about how economics affects our lives. It's a subject where a few simple rules combine to create huge complexity, much like user experience.

Twelve years of amateur web design and development have taught me much of what I know about UX and sparked my initial interest in the field.

Outside of work, I’m the editor and owner of one of the leading volunteer-run videogame websites, where I combine strategic, managerial and editorial roles. You can find me in LA every summer at E3 Expo, the videogames industry's biggest event of the year.

One of my passions is travel. During my time at Foolproof, I've been fortunate enough to conduct international research in the USA, Canada, France, Germany, Hong Kong, Singapore and Taiwan.

Away from work, I made a recent trip to Uzbekistan and Turkmenistan, which was fascinating. I’m also a qualified scuba diver and hope to return to the warm waters of Australia’s Great Barrier Reef in the next few years.

Photo of Phil Morton at work
Phil Morton

Consultant team

Based in the UK

"I'm curious about how economics affects our lives."