Rachel Lydford

Fieldwork Assistant

The insight Consultants gain from speaking to a selected segment or mix of people is fundamental to the work we produce. Being a part of that process is something I find really exiting.

By understanding the needs of the insight team I work with trusted partners to recruit a large number of participants for various types of user testing including: focus groups, user testing, and phone interviews. Recently we've been expanding the breadth of various types of research as well as increasing our international recruitment capabilities.

I originally started as administrative support to the Fieldwork Manager. Since then I have learned a lot about fieldwork and market research, taking on more responsibility and managing projects directly. I enjoy working in such a creative atmosphere and seeing first-hand the amazing work that Foolproof do.

Originally from Toronto, I moved to London 5 years ago looking for new experiences. When I'm not thinking about travelling, I'm thinking about food and what I can cook up next in the kitchen!

Rachel Lydford, Fieldwork Assistant

Operations team

Based in the UK