Tim Caynes

Head of Interaction Design

I'm Head of Interaction Design at Foolproof, meaning that I'm responsible for the integrity of the design thinking behind our experience design work.

It actually means I spend a lot of time peering over people's shoulders poking at their screen saying 'what's that? what's that? what does that do?' or prowling around a studio with a dangerous and volatile mix of whiteboard pens and permanent markers, shouting 'WHAT ABOUT THE NARRATIVE? WHAT ABOUT THE NARRATIVE?' while a trail of post-its and A4 paper waft through the air like the fallout from a creative fusion.

Outside of work I like to misuse cheap Zinfandel in the gaps between the logistics of living in Norwich and working in London with three teenage children and a labradoodle while lists of things I'm supposed to have done already grow ever longer, which explains the way I look even though I'm only 32.

I like music. I’d rather be a gardener. It’s all about the small things.

Photo of Tim Caynes deep in thought
Tim Caynes

Consultant team

Based in the UK

"I spend a lot of time peering over people's shoulders poking at their screen saying 'what's that? what's that? what does that do?'"