Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Multi-brand Design

      By Meriel Lenfestey 25 Jul 2016

      Digital real estate is becoming ever more competitive with brands jostling to take pride of place in the customer journey. The role of the experience designer is to balance the needs of the business with that of the customer and to create positive outcomes for both.

      Tags: UX practice & techniques, Brand & marketing

      Bring your work to life with movement

      By James Reeve 08 Jul 2016

      We should no longer consider it acceptable to deliver static outputs. Instead we should look to utilise the skills of those around us to help us bring our designs to life.

      Tags: UX design & practice

      5 takeaways from UX Strat Europe 2016

      By Sophie Grencis, Tim Loo 23 Jun 2016

      Now in its third year, UX Strat continues to attract leading experts from around the world in UX, CX and product and service design strategy. As always it was a pleasure to take to the stage alongside esteemed speakers from UX practice, but to also present alongside Sara Oey, Head of Commercial Fleet Marketing at Shell, to share how they turned CX strategy into reality.

      Tags: UX strategy

      Healthcare tech: how can we put emerging technologies to work in healthcare settings?

      By Hina Elton, Leslie Fountain 23 May 2016

      Healthcare tech: how can we put emerging technologies to work in healthcare settings?

      Tags: Healthcare, Wearables, Creative technology

      Big Data vs UX measurement

      By Elsa Plumley 13 May 2016

      Big Data is being heralded as central to the future success of companies. But is Big Data complementary to UX measurement? Or is it a resource, which supersedes the need for traditional UX measures?

      Tags: UX practice & techniques

      Four tips for building an in-house UX team

      By Khai Seng Hong 05 May 2016

      Many businesses in Singapore and in the Asia Pacific region are recognising the potential user-centred design processes have to drive customer engagement and business results. In-house teams can be a good strategic move for an organisation, but it is crucial to avoid common pitfalls.

      Tags: Experience design, UX design & practice

      Embedding experience design in your organisation

      By Keynes Yeo 06 Apr 2016

      There is an increasing global focus on design as a strategic discipline, but in Asia thought-leaders in this field are still struggling to convince business stakeholders of the importance and significance of design. How do you align business stakeholders and inspire organisational change? And how can we make it happen faster in Asia?

      Tags: Experience design, UX design thinking

      Trading off efficiency with effectiveness in international UX

      By Amy Shore, Louise Kilding 01 Apr 2016

      At Foolproof we work with a host of global brands which operate across multiple markets. This comes with many challenges, one of which is having to balance different consumer attitudes and expectations across multiple territories.

      Tags: Experience design, International research

      VR for good

      By Leslie Fountain 22 Mar 2016

      Virtual Reality (VR) is entering the mass market and attracting a lot of publicity for both positive and negative reasons. But in a world where there is a growing disparity between the have’s and have not’s, GDP and wellbeing, and real societal needs - any technology that can reconnect us and expand our understanding of the human experience is surely good.

      Tags: Experience design, Knit

      When UX meets AI

      By Tom Wood 25 Feb 2016

      Artificial intelligence is attracting more and more interest in the business world. It looks increasingly likely that AI software is going to find applications in the front-line between companies and their customers. So it’s probably the right time to start thinking about how AI will weave itself into user experience in the coming years.

      Tags: Experience design, UX design thinking

      From organisational vision to action

      By Valerie Oon 23 Feb 2016

      For a large organisation, turning vision into action can prove challenging. But there are a number of ways to turn a service vision into practice at ground level. Here we explore a couple of the processes that can help achieve this.

      Tags: Business to business, Experience design

      What is Experience Design?

      By Tom Wood 17 Feb 2016

      Experience Design recognises that the relationship between business and customer is not a zero-sum game – where there must be a winner and a loser. Instead its purpose is to discover a result where both parties are satisfied to the maximum extent possible.

      Tags: Experience design, UX design thinking

      An open letter to second generation UX designers in Singapore

      By Samantha Yuen 12 Jan 2016

      We recently took part in a panel discussion about UX careers for the inaugural batch of User Experience Design Immersive students at General Assembly Singapore. In this piece we explore some of the themes which came up during the session and answer some of the commonly asked questions.

      Tags: UX jobs & skills, UX practice & techniques

      Foolproof 360

      By Joe Duffy 18 Dec 2015

      2015 has witnessed the emergence of some really exciting creative technologies, and 360 video is up there with the best of them. We’ve had a lot of fun experimenting with this medium over the last few months so we thought we’d put our kit to good use and do something a bit different this Christmas.

      Tags: Foolproof news, Knit

      Apple Pay and loyalty

      By Foolproof 15 Dec 2015

      Foolproof carried out research which provided a window into the UK loyalty market.

      Tags: Brand & marketing, Experience design, Consumer behaviour

      Insight means looking deeper

      By Rob Gillham 18 Nov 2015

      Analysis of data is an activity which newcomers to user research often find difficult. This isn’t particularly surprising: there’s a great deal of guidance freely available for novices conducting user research. Yet there’s far less advice on how to turn research findings into design insight.

      Tags: UX practice & techniques, UX design thinking

      Mindful user experience

      By Khai Seng Hong 21 Oct 2015

      As UX professionals there is a lot we can learn from the lessons of mindfulness that can help us develop as practitioners. We curated a session at UXSG which explored the intersection mindfulness and UX. Here is a summary of what we covered on the night.

      Tags: UX practice & techniques

      Getting to know the Apple Watch

      By Neil Pawley 08 Oct 2015

      Some recent client projects have allowed us a deeper look at the Apple Watch, so we’ve been asking ourselves what does the customer gain from the experience and what, if anything, is it changing for them?

      Tags: UX design & practice, UX design thinking

      Why freelancing may be bad for your UX career

      By Elsa Plumley 23 Sep 2015

      There's a stage in your career, once you've acquired a few years full-time experience, where you might be tempted to go freelance. However, often this decision is made at the expense of crucial years of professional development.

      Tags: UX jobs & skills

      A new edge to design thinking

      By Luke Burroughs 27 Aug 2015

      Aaron Shekey, a product designer at GitHub and musician from Minneapolis, is well known for his development of a new addition to Adobe’s suite of products. A tool to bridge the relationship between developers and designers alike. He named it: Edge Reflow.

      Tags: Experience design, UX design & practice, UX design thinking

      Why we love to hate hamburger menus

      By Vittoria Bisi 12 Aug 2015

      The hamburger menu has been fuelling debate amongst the design community for some time. But what is it about these three lines that is so controversial? We took a look at this notorious icon to find out why.

      Tags: UX design & practice