Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Defining creative direction

      By James Reeve 13 Dec 2017

      There comes a time in your career when you start doing less of the doing and more of the helping others to do the doing better. Often, it’s hard to accept.

      Tags: UX jobs & skills, UX design & practice, UX design thinking

      GDPR: The perfect tonic to reinvigorate your business

      By Foolproof 07 Dec 2017

      If GDPR (General Data Protection Regulation) hasn’t featured high on your radar by now, it should do.

      Tags: Financial services, Technology, Data & analytics, UX design thinking

      What Super Apps mean for mobile banking

      By Foolproof 23 Nov 2017

      WeChat’s domination in China offers tell-tale signs about the future of mobile banking in the coming age of the super app.

      Tags: Mobile & smart devices, Technology, Consumer & retail, Consumer behaviour

      Guerrilla research: quick, not dirty

      By Maria Rezende 22 Nov 2017

      The key to the success of guerrilla research is to know when and how to use it - context is key. Always remember: Quick, not dirty

      Tags: UX design & practice, UX design thinking, Consumer behaviour

      Reflections from our UX design and consultant trainees

      By Foolproof 17 Nov 2017

      Reflections from Ziqq, Darren, Jiayi and Janelle on a year at Foolproof as part of a joint initiative training programme with the Economic Development Board of Singapore (EDB) where they learnt the craft of UX design and UX consultancy.

      Tags: UX jobs & skills

      Is Facebook Messenger about to eat your app?

      By Tom Wood 15 Nov 2017

      Our recent ethnographic study of WeChat usage in China gives several pointers about how payments, customer experience, and mobile apps are set to evolve in Western economies in the next few years.

      Tags: Financial services, Technology, Consumer & retail, UX design thinking, International

      WeChat: Inside a Super App

      By Foolproof 07 Nov 2017

      We sent a team to Shanghai to run a rapid ethnography with both consumer and business-owning WeChat users. We conducted both guerrilla research and in-depth interviews with a range of people from baby boomers to millennials to get a clear picture of WeChat ecommerce from all sides.

      Branding in the digital age

      By Jon Gibson 01 Nov 2017

      The world is moving online, digital is here to stay and we think everyone should begin redefining their brand guidelines, starting with digital.

      Tags: Brand & marketing, UX design & practice, UX design thinking

      How to achieve success in digital transformation

      By Peter Ballard 12 Oct 2017

      In our latest publication for V3 co-founder Peter Ballard considers five aspects which make for maximal investment in digital transformation.

      Tags: Experience design, UX strategy

      We're one of Econsultancy's top 100 digital agencies

      By Foolproof 11 Oct 2017

      We’ve been named as one of Econsultancy’s top 50 Digital agencies of 2017 and we’re delighted.

      Tags: Foolproof news, UX design & practice

      UX Strategy thought-leader video series – Jim Kalbach

      By Tim Loo 18 Sep 2017

      In this series Tim Loo, Executive Director of Strategy at Foolproof, will be talking to global leaders and experts on the thinking and doing of experience design strategy.

      Tags: UX strategy

      How the future of user interfaces looks

      By Christian Chesher 11 Sep 2017

      An exploration of non-graphical UI's and how we can expect them to emerge further in the future, whilst enriching our experience of the world beyond the screen.

      Tags: Mobile & smart devices, UX design thinking, Consumer behaviour

      Managing finances with AI

      By Peter Ballard 29 Aug 2017

      Overview of our recent publication in the GBAF Review discussing the future of managing personal finances with AI technologies.

      Tags: Financial services, Technology, Consumer behaviour

      BBC features world’s first contactless car

      By Foolproof 18 Aug 2017

      Blog overviewing the key takeaways from our recent publication in a BBC article on the future of cashless donations to charities.

      Tags: Mobile & smart devices, Technology, Media, Creative technology

      Front-end development at Foolproof and why it’s important

      By Adrian Osmond, Glyn Cotton 17 Aug 2017

      An article discussing how we approach front-end web development here at Foolproof as a complementary partner to UX design.

      Tags: Technology, UX design & practice, UX design thinking

      Project Outpost: an Amazon Echo experience

      By Emi Mitchell, Charlotte Hodge 10 Aug 2017

      Article overviewing the potential of Amazon Echo's VUI programming application for creating helpful office tools.

      Tags: Mobile & smart devices, Technology, UX design & practice

      Unlocking cashless donations

      By Peter Ballard 02 Aug 2017

      Charities have been slow to evolve their methods for giving and receiving, which has left many fighting for a smaller share of what little change people still carry in their pockets.

      Tags: Technology, Media, Creative technology

      User research and design: Three old chestnuts cracked

      By Tom Wood 02 Aug 2017

      Most organisations have learnt that unleashing complex or commercially important design into the world without some form of user research is dangerous – to both revenue and careers. However, as there are still people who question whether research has a place within design, this article tackles some of their arguments.

      Tags: Brand & marketing, UX design thinking

      UX Strategy thought-leader video series – Pam Pavliscak

      By Tim Loo 27 Jul 2017

      In this series Tim Loo, Executive Director of Strategy at Foolproof, will be talking to global leaders and experts on the thinking and doing of experience design strategy.

      Tags: UX strategy

      UX Strat Europe: Transformation inwards and outwards

      By Anne Bergman 18 Jul 2017

      UX Strat Europe: transformation inwards and outwards

      Tags: UX strategy