Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Understanding Gen Z: the first digital natives

      By Martin McCarthy 13 Oct 2016

      Gen Z is the post millennial generation – the eldest of whom is no more than eighteen years old. Talking to these digital natives gives you clues about how your products and platforms will have to evolve.

      Tags: UX design & practice

      BBC announces new Design Research roster

      By Foolproof 07 Oct 2016

      Foolproof added to the BBC Design Research roster.

      Tags: Foolproof news

      Exploring the past, present and future of UX/HCI

      By Foolproof 04 Oct 2016

      The HCID Open Day is a free conference run by the Centre for Human Computer Interaction Design (HCID) at City University London. This year Leslie and Jane went along, here are their presentations.

      Tags: UX jobs & skills

      UX Strat USA: What did we learn?

      By Tom Wood 28 Sep 2016

      We’ve been friends of the UX Strat family since 2013 and with every event the community seems to grow and the subject matter evolve. It’s a genuine pleasure to spend a few days in the company of people who are looking at the same challenges as we face every day. Here are some of the standout presentations from this year's conference.

      Tags: UX strategy

      Q&A: Prototyping a smart pill bottle

      By Peter Ballard 12 Sep 2016

      Foolproof co-founder, Peter Ballard, was interviewed by Innovations in Pharmaceutical Technology about a prototype we developed for a smart pill dispenser.

      Tags: Experience design, Healthcare, Creative technology

      Tips for designers when applying for your next role

      By James Reeve 05 Sep 2016

      Top tips for making sure your job application for a UX designer job position is up to scratch.

      Tags: UX jobs & skills

      UX Careers - 5 non-design, design skills to make you stand out

      By Meriel Lenfestey 01 Aug 2016

      Softer skills are the ones that can make you into a brilliant designer and also open up new career opportunities to apply design thinking at senior levels. Here are our top five non-design, design skills.

      Tags: UX jobs & skills

      Tnooz: Five design principles to attract the Millennial traveller

      By Peter Ballard 29 Jul 2016

      This article for Tnooz written by Peter Ballard explores ways in which we can design better and more relevant travel services for millennials.

      Tags: Travel & leisure

      Multi-brand Design

      By Meriel Lenfestey 25 Jul 2016

      Digital real estate is becoming ever more competitive with brands jostling to take pride of place in the customer journey. The role of the experience designer is to balance the needs of the business with that of the customer and to create positive outcomes for both.

      Tags: UX practice & techniques, Brand & marketing

      Bring your work to life with movement

      By James Reeve 08 Jul 2016

      We should no longer consider it acceptable to deliver static outputs. Instead we should look to utilise the skills of those around us to help us bring our designs to life.

      Tags: UX design & practice

      5 takeaways from UX Strat Europe 2016

      By Sophie Grencis, Tim Loo 23 Jun 2016

      Now in its third year, UX Strat continues to attract leading experts from around the world in UX, CX and product and service design strategy. As always it was a pleasure to take to the stage alongside esteemed speakers from UX practice, but to also present alongside Sara Oey, Head of Commercial Fleet Marketing at Shell, to share how they turned CX strategy into reality.

      Tags: UX strategy

      Healthcare tech: how can we put emerging technologies to work in healthcare settings?

      By Hina Elton, Leslie Fountain 23 May 2016

      Healthcare tech: how can we put emerging technologies to work in healthcare settings?

      Tags: Healthcare, Wearables, Creative technology

      Big Data vs UX measurement

      By Elsa Plumley 13 May 2016

      Big Data is being heralded as central to the future success of companies. But is Big Data complementary to UX measurement? Or is it a resource, which supersedes the need for traditional UX measures?

      Tags: UX practice & techniques

      Four tips for building an in-house UX team

      By Khai Seng Hong 05 May 2016

      Many businesses in Singapore and in the Asia Pacific region are recognising the potential user-centred design processes have to drive customer engagement and business results. In-house teams can be a good strategic move for an organisation, but it is crucial to avoid common pitfalls.

      Tags: Experience design, UX design & practice

      Embedding experience design in your organisation

      By Keynes Yeo 06 Apr 2016

      There is an increasing global focus on design as a strategic discipline, but in Asia thought-leaders in this field are still struggling to convince business stakeholders of the importance and significance of design. How do you align business stakeholders and inspire organisational change? And how can we make it happen faster in Asia?

      Tags: Experience design, UX design thinking

      Trading off efficiency with effectiveness in international UX

      By Amy Shore, Louise Kilding 01 Apr 2016

      At Foolproof we work with a host of global brands which operate across multiple markets. This comes with many challenges, one of which is having to balance different consumer attitudes and expectations across multiple territories.

      Tags: Experience design, International research

      VR for good

      By Leslie Fountain 22 Mar 2016

      Virtual Reality (VR) is entering the mass market and attracting a lot of publicity for both positive and negative reasons. But in a world where there is a growing disparity between the have’s and have not’s, GDP and wellbeing, and real societal needs - any technology that can reconnect us and expand our understanding of the human experience is surely good.

      Tags: Experience design, Knit

      When UX meets AI

      By Tom Wood 25 Feb 2016

      Artificial intelligence is attracting more and more interest in the business world. It looks increasingly likely that AI software is going to find applications in the front-line between companies and their customers. So it’s probably the right time to start thinking about how AI will weave itself into user experience in the coming years.

      Tags: Experience design, UX design thinking

      From organisational vision to action

      By Valerie Oon 23 Feb 2016

      For a large organisation, turning vision into action can prove challenging. But there are a number of ways to turn a service vision into practice at ground level. Here we explore a couple of the processes that can help achieve this.

      Tags: Business to business, Experience design

      What is Experience Design?

      By Tom Wood 17 Feb 2016

      Experience Design recognises that the relationship between business and customer is not a zero-sum game – where there must be a winner and a loser. Instead its purpose is to discover a result where both parties are satisfied to the maximum extent possible.

      Tags: Experience design, UX design thinking

      An open letter to second generation UX designers in Singapore

      By Samantha Yuen 12 Jan 2016

      We recently took part in a panel discussion about UX careers for the inaugural batch of User Experience Design Immersive students at General Assembly Singapore. In this piece we explore some of the themes which came up during the session and answer some of the commonly asked questions.

      Tags: UX jobs & skills, UX practice & techniques