Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      We're one of Econsultancy's top 100 digital agencies

      By Foolproof 11 Oct 2017

      We’ve been named as one of Econsultancy’s top 50 Digital agencies of 2017 and we’re delighted.

      Tags: Foolproof news, UX design & practice

      UX Strategy thought-leader video series – Jim Kalbach

      By Tim Loo 18 Sep 2017

      In this series Tim Loo, Executive Director of Strategy at Foolproof, will be talking to global leaders and experts on the thinking and doing of experience design strategy.

      Tags: UX strategy

      How the future of user interfaces looks

      By Christian Chesher 11 Sep 2017

      An exploration of non-graphical UI's and how we can expect them to emerge further in the future, whilst enriching our experience of the world beyond the screen.

      Tags: Mobile & smart devices, UX design thinking, Consumer behaviour

      Managing finances with AI

      By Peter Ballard 29 Aug 2017

      Overview of our recent publication in the GBAF Review discussing the future of managing personal finances with AI technologies.

      Tags: Financial services, Technology, Consumer behaviour

      BBC features world’s first contactless car

      By Foolproof 18 Aug 2017

      Blog overviewing the key takeaways from our recent publication in a BBC article on the future of cashless donations to charities.

      Tags: Mobile & smart devices, Technology, Media, Creative technology

      Front-end development at Foolproof and why it’s important

      By Adrian Osmond, Glyn Cotton 17 Aug 2017

      An article discussing how we approach front-end web development here at Foolproof as a complementary partner to UX design.

      Tags: Technology, UX design & practice, UX design thinking

      Project Outpost: an Amazon Echo experience

      By Emi Mitchell, Charlotte Hodge 10 Aug 2017

      Article overviewing the potential of Amazon Echo's VUI programming application for creating helpful office tools.

      Tags: Mobile & smart devices, Technology, UX design & practice

      User research and design: Three old chestnuts cracked

      By Tom Wood 02 Aug 2017

      Most organisations have learnt that unleashing complex or commercially important design into the world without some form of user research is dangerous – to both revenue and careers. However, as there are still people who question whether research has a place within design, this article tackles some of their arguments.

      Tags: Brand & marketing, UX design thinking

      Unlocking cashless donations

      By Peter Ballard 02 Aug 2017

      Charities have been slow to evolve their methods for giving and receiving, which has left many fighting for a smaller share of what little change people still carry in their pockets.

      Tags: Technology, Media, Creative technology

      UX Strategy thought-leader video series – Pam Pavliscak

      By Tim Loo 27 Jul 2017

      In this series Tim Loo, Executive Director of Strategy at Foolproof, will be talking to global leaders and experts on the thinking and doing of experience design strategy.

      Tags: UX strategy

      UX Strat Europe: Transformation inwards and outwards

      By Anne Bergman 18 Jul 2017

      UX Strat Europe: transformation inwards and outwards

      Tags: UX strategy

      Innovating the insurance industry in Asia

      By Jasmine Tan, Keynes Yeo 23 Jun 2017

      Fintech has been making waves in Asia for some time – Singapore is in fact ranked one of the top Fintech hubs in the world – the insurance industry has been slower to innovate.

      Tags: Financial services

      What is user experience strategy?

      By Tim Loo 16 Jun 2017

      More and more major brands are looking at user experience as a sustainable source of competitive advantage. But to realise this goal UX thinking needs to be joined up across a business.

      Tags: Brand & marketing, Experience design, UX strategy

      UX Strategy thought-leader video series – Jaime Levy

      By Tim Loo 13 Jun 2017

      In this series Tim Loo, Executive Director of Strategy at Foolproof, will be talking to global leaders and experts on the thinking and doing of experience design strategy.

      Tags: UX strategy

      Tips for designing the password login experience

      By Amy Shore 05 Jun 2017

      A guide to designing effective authentication experiences and for avoiding the common pitfalls.

      Tags: UX design & practice

      How augmented reality will change our experiences

      By Pete Abbott 24 May 2017

      Due to the rapid development of new technologies and the increased adoption of these there is now the opportunity for rich environmental data collection. Augmented Reality provides a framework for accessing and interacting with this data. While this is an interesting concept, we need to understand how it can improve our experiences in the realm of human computer interaction in any environment.

      Tags: UX design & practice, UX design thinking, Creative technology

      UX Strategy thought-leader video series – Ronnie Battista

      By Tim Loo 25 Apr 2017

      In this series Tim Loo, Executive Director of Strategy at Foolproof, will be talking to global leaders and experts on the thinking and doing of experience design strategy.

      Tags: UX strategy

      You too can play Poker during working hours

      By Foolproof 11 Apr 2017

      Free download of a card game we designed for a company off site. Useful for inspiring creative thinking, to encourage team building or as an ice breaker.

      Tags:

      Q&A With Tim Loo, Director Of Strategy

      By Tim Loo 06 Apr 2017

      Tim Loo, Director of Strategy, was recently invited to participate in an intimate Q&A by Group Think to talk about all things user experience strategy.

      Tags: UX strategy, UX design & practice

      A UX Review of 100 global services company websites

      By Philip Morton 03 Apr 2017

      Seven solutions to address four challenges global services companies face when designing their website.

      Tags: UX design & practice, UX design thinking