Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      In UX, there isn’t an everything

      By Tim Caynes 28 Sep 2012

      In UX there can sometimes seem like too many methods and too little time to keep up with them all. In a presentation for Lightening UX, Tim Caynes talks about the hopelessness of trying to keep up with new and re-invented user experience methods and practices.

      Tags: UX design thinking

      Meeting with Dave Gray

      By Tim Caynes 26 Jun 2012

      When Dave Gray announced he was coming over to London, I thought there was probably a way we could facilitate some kind of meetup, whereby we could invite a few folks over for a bit of a chat.

      Tags: Foolproof news

      The NEXT big thing at Digital Shoreditch

      By Tim Caynes 31 May 2012

      At Digital Shoreditch 2012 Tim Caynes talked about mobile wallet design, prompting discussions around the probable futures for mobile payment systems, NFC implementations, and winners and losers in the mobile payment land-grab.


      Moments of simplicity in experience design

      By Tim Caynes 08 May 2012

      Moments of simplicity that provide clarity in the design process and help you set the course of the project are invaluable. However, you use an approach that creates the right environment for these moments to happen and invest effort in understanding the problem you are solving.

      Tags: Financial services, UX design & practice

      Are you developing your design career?

      By Tim Caynes 07 Feb 2012

      Designers who also have knowledge of code are becoming hugely desirable. However, the designer in a project cannot ultimately also be the developer. This post looks at both sides of this argument.

      Tags: UX jobs & skills

      Building theme-based information architectures

      By Tim Caynes 14 Feb 2011

      There is often a temptation to dive into information architecture design based solely on acquired knowledge and a well-articulated business objective. However, some of the most effective structures evolve when iterative analysis of research findings and discussion outputs start to surface emerging themes.

      Tags: Financial services, UX design & practice

      Lean UX: The UX you wish you were doing

      By Tim Caynes 02 Mar 2011

      Jeff Gothelf has a great proposition for what he is calling ‘Lean UX’, which is that it’s about time we got back to looking at experiences, rather than focusing on deliverables, ensuring that users are truly at the heart of the design process.

      Tags: UX design & practice, UX design thinking

      Which way now for the UK UPA?

      By Tim Caynes 21 Mar 2011

      A recent UPA crowdsourcing event held a discussion to try and define the UK UPA and brainstorm how they could serve their members and affiliates better. This included getting people involved from outside of London and attracting new members.


      Thinking about summit

      By Tim Caynes 28 Apr 2011

      Tim Caynes attended and presented a talk at the 2011 IA summit on the value of thinking time in UX. The summit attracts a range of information architects and user experience practitioners and covered a wide range of topics from content strategy to cross channel.

      Tags: UX design thinking

      Expose yourself-design workshops in the real world

      By Tim Caynes 04 May 2011

      The benefits of exposing yourself. Let clients, stakeholders and anybody else who might have an opinion be part of your process and maximise the benefit of all those brains being in the room.

      Tags: UX design thinking

      User experience for social change at the UPA

      By Tim Caynes 13 Jun 2011

      This UPA event provided some inspirational examples of how gaining insights and applying user experience design methods really could do good in the real world. This post includes links to the content of the talks.


      To boldly glow: experience design without borders

      By Tim Caynes 03 Oct 2011

      When creating user experiences, you need to understand the problem you’re designing a solution for. As the experience design industry grows and approaches a critical mass, we need to be wary of commoditising service offerings .

      Tags: UX design thinking

      The future’s bright, the future’s playful

      By Tim Caynes 28 Oct 2011

      At Playful 11 the presenters offered their own diverse, compelling, and ingenious thoughts about the possibilities of the now. Topics ranged from augmented reality apps, to interactive buildings, to playful game apps.


      Get personal with personas

      By Tim Caynes 30 Nov 2011

      Creating personas that enrich understanding, and guide our design principles is notoriously difficult. They take time to develop and require a breadth of understanding and skill of interpretation. However, done well they can really drive a design conversation.

      Tags: UX design thinking

      Value of thought in experience design

      By Tim Caynes 16 Sep 2010

      Thinking time is critical to the success of an experience design project but is one of the most difficult activities to articulate. Here’s why you should think about it when planning your project.

      Tags: Experience design

      Repeatable design with Axure

      By Tim Caynes 16 Dec 2010

      Having tried various development tools for rapid development of interfaces - from low-fidelity wireframes, through to complex interaction prototypes - we keep coming back to Axure. Here’s why…

      Tags: UX design & practice

      Building your experience design career

      By Tim Caynes 09 Jan 2018

      Entering the field of experience design may seem daunting, but it’s an expanding and rewarding field to get into. Getting your first role as a designer in this field isn’t easy, but I can help.

      Tags: UX jobs & skills

      The Empathy Gap: Designing Intelligent Healthcare Systems

      By Tim Caynes, Jane Vance 08 Mar 2018

      In this write up, we discuss how the ‘empathy gap’ that exists between individuals and healthcare systems needs to close if we are to see significant financial and technological gain.

      Tags: Experience design, Healthcare