Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Foolproof events 2018

      By Foolproof 01 Mar 2018

      We’re always looking to grow our presence in the user experience design community. Whether that’s by hosting, speaking at, or attending events.

      Tags: Foolproof news, International

      But how many users did you test that with?

      By Elsa Plumley 22 Feb 2018

      When discussing and delivering research findings it can be tricky to successfully convey the value that can be achieved from a small sample size, but being able to explain that value will go a long way in establishing credibility for user research.

      Tags: Experience design, UX design & practice, UX design thinking

      Change management for digital relaunch

      By Elsa Plumley, Terika Seaborn-Brown 15 Feb 2018

      Relaunching an existing digital product can be both an exciting opportunity to improve your product’s performance and an unnerving mission to satisfy your customers' needs and expectations. To succeed at both, you need to manage the process carefully.

      Tags: Brand & marketing, Technology, UX design & practice

      If every interface looked the same

      By James Reeve 08 Feb 2018

      It’s important to define the Experience Design Identity (XDI) and not just “the brand.”

      Tags: Experience design, UX design & practice, UX design thinking

      10 UX design principles for great onboarding

      By Elsa Plumley 16 Jan 2018

      When was the last time that you downloaded a new app to your phone? How many times have you used that app since you downloaded it?

      Tags: UX practice & techniques, UX design & practice, Consumer behaviour

      Building your experience design career

      By Tim Caynes 09 Jan 2018

      Entering the field of experience design may seem daunting, but it’s an expanding and rewarding field to get into. Getting your first role as a designer in this field isn’t easy, but I can help.

      Tags: UX jobs & skills

      Leadership advice to your younger self

      By Amy Shore 03 Jan 2018

      There’s a point in everyone’s career where they look back and think, I wish I’d known this five, ten, fifteen years ago. With a focus on leadership we invited three high ranking ladies in UX to highlight things they wish they knew when they were younger that would have helped them be better leaders.

      Tags: UX jobs & skills

      Reasons to love working at Foolproof

      By Foolproof 21 Dec 2017

      When you spend nearly a third of your day at work it’s important that where you’re working is a friendly and welcoming place.

      Tags: UX jobs & skills

      Chatbots must die

      By Rob Hall 19 Dec 2017

      Everyone seems to be working on a chatbot right now but very few have created mass scale examples which have reached market and achieved commercial success.

      Tags: Technology, UX design & practice, UX design thinking

      Defining creative direction

      By James Reeve 13 Dec 2017

      There comes a time in your career when you start doing less of the doing and more of the helping others to do the doing better. Often, it’s hard to accept.

      Tags: UX jobs & skills, UX design & practice, UX design thinking

      GDPR: The perfect tonic to reinvigorate your business

      By Foolproof 07 Dec 2017

      If GDPR (General Data Protection Regulation) hasn’t featured high on your radar by now, it should do.

      Tags: Financial services, Technology, Data & analytics, UX design thinking

      Open banking: How Barclays, HSBC and Monzo are rethinking reward loyalty

      By Philip Morton 30 Nov 2017

      To succeed in the age of ‘Open Banking’ banks need to provide a fulfilling end-to-end customer experience that is relevant, useful and rewarding for customers. This will help build trust and help to attract and retain loyal customers.

      Tags: Financial services, Technology, UX design & practice, Consumer behaviour

      What WeChat’s domination in China tells us about mobile banking in the coming age of the super app

      By Tom Wood 23 Nov 2017

      WeChat’s domination in China offers tell-tale signs about the future of mobile banking in the coming age of the super app.

      Tags: Mobile & smart devices, Technology, Consumer & retail, Consumer behaviour

      Guerrilla research: quick, not dirty

      By Maria Rezende 22 Nov 2017

      The key to the success of guerrilla research is to know when and how to use it - context is key. Always remember: Quick, not dirty

      Tags: UX design & practice, UX design thinking, Consumer behaviour

      Reflections from our UX design and consultant trainees

      By Foolproof 17 Nov 2017

      Reflections from Ziqq, Darren, Jiayi and Janelle on a year at Foolproof as part of a joint initiative training programme with the Economic Development Board of Singapore (EDB) where they learnt the craft of UX design and UX consultancy.

      Tags: UX jobs & skills

      Is Facebook Messenger about to eat your app?

      By Tom Wood 15 Nov 2017

      Our recent ethnographic study of WeChat usage in China gives several pointers about how payments, customer experience, and mobile apps are set to evolve in Western economies in the next few years.

      Tags: Financial services, Technology, Consumer & retail, UX design thinking, International

      WeChat: Inside a Super App

      By Foolproof 07 Nov 2017

      We sent a team to Shanghai to run a rapid ethnography with both consumer and business-owning WeChat users. We conducted both guerrilla research and in-depth interviews with a range of people from baby boomers to millennials to get a clear picture of WeChat ecommerce from all sides.

      Branding in the digital age

      By Jon Gibson 01 Nov 2017

      The world is moving online, digital is here to stay and we think everyone should begin redefining their brand guidelines, starting with digital.

      Tags: Brand & marketing, UX design & practice, UX design thinking

      Digital transformation: the trillion dollar money pit

      By Peter Ballard 12 Oct 2017

      In our latest publication for V3 co-founder Peter Ballard considers five aspects which make for maximal investment in digital transformation.

      Tags: Experience design, UX strategy

      We're one of Econsultancy's top 100 digital agencies

      By Foolproof 11 Oct 2017

      We’ve been named as one of Econsultancy’s top 50 Digital agencies of 2017 and we’re delighted.

      Tags: Foolproof news, UX design & practice