Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      V&A exhibition showcases digital, physical relationship

      By Foolproof 11 Nov 2016

      Watch this video to see our creative technology team at work on their installation for the V&A Digital Design Weekend.

      Tags: Foolproof news, Creative technology

      The Guardian: Is technology still a man’s world?

      By Foolproof 08 Nov 2016

      Emi Mitchell, Creative Technologist, tells The Guardian why she loves her job.

      Tags: Foolproof news, Creative technology

      Why we are joining Zensar

      By Tom Wood 02 Nov 2016

      Today we’ve taken the next step on the Foolproof journey and joined global tech company Zensar.

      Tags: Foolproof news

      Understanding Gen Z: the first digital natives

      By Martin McCarthy 13 Oct 2016

      Gen Z is the post millennial generation – the eldest of whom is no more than eighteen years old. Talking to these digital natives gives you clues about how your products and platforms will have to evolve.

      Tags: UX design & practice

      BBC announces new Design Research roster

      By Foolproof 07 Oct 2016

      Foolproof added to the BBC Design Research roster.

      Tags: Foolproof news

      Exploring the past, present and future of UX/HCI

      By Foolproof 04 Oct 2016

      The HCID Open Day is a free conference run by the Centre for Human Computer Interaction Design (HCID) at City University London. This year Leslie and Jane went along, here are their presentations.

      Tags: UX jobs & skills

      UX Strat USA: What did we learn?

      By Tom Wood 28 Sep 2016

      We’ve been friends of the UX Strat family since 2013 and with every event the community seems to grow and the subject matter evolve. It’s a genuine pleasure to spend a few days in the company of people who are looking at the same challenges as we face every day. Here are some of the standout presentations from this year's conference.

      Tags: UX strategy

      Q&A: Prototyping a smart pill bottle

      By Peter Ballard 12 Sep 2016

      Foolproof co-founder, Peter Ballard, was interviewed by Innovations in Pharmaceutical Technology about a prototype we developed for a smart pill dispenser.

      Tags: Experience design, Healthcare, Creative technology

      Tips for designers when applying for your next role

      By James Reeve 05 Sep 2016

      Top tips for making sure your job application for a UX designer job position is up to scratch.

      Tags: UX jobs & skills

      Singapore – 12-month on-the-job training opportunity

      By Keynes Yeo, Khai Seng Hong 18 Aug 2016

      We're working with the Singapore Economic Development Board to help nurture the next generation of UX designers through a 12-month on-the-job training programme.

      Tags: UX jobs & skills

      UX careers advice - how to get a job in UX

      By Foolproof 02 Aug 2016

      We know it’s tough to get a career break into a user experience design job. Here’s a collection of articles to help you bag that job in UX.

      Tags: UX jobs & skills

      UX Careers - 5 non-design, design skills to make you stand out

      By Meriel Lenfestey 01 Aug 2016

      Softer skills are the ones that can make you into a brilliant designer and also open up new career opportunities to apply design thinking at senior levels. Here are our top five non-design, design skills.

      Tags: UX jobs & skills

      Tnooz: Five design principles to attract the Millennial traveller

      By Peter Ballard 29 Jul 2016

      This article for Tnooz written by Peter Ballard explores ways in which we can design better and more relevant travel services for millennials.

      Tags: Travel & leisure

      Multi-brand Design

      By Meriel Lenfestey 25 Jul 2016

      Digital real estate is becoming ever more competitive with brands jostling to take pride of place in the customer journey. The role of the experience designer is to balance the needs of the business with that of the customer and to create positive outcomes for both.

      Tags: UX practice & techniques, Brand & marketing

      Developing a user experience strategy

      By Foolproof 25 Jul 2016

      A selection of articles and videos exploring the different aspects of developing a user experience strategy

      Tags: UX strategy

      Bring your work to life with movement

      By James Reeve 08 Jul 2016

      We should no longer consider it acceptable to deliver static outputs. Instead we should look to utilise the skills of those around us to help us bring our designs to life.

      Tags: UX design & practice

      5 takeaways from UX Strat Europe 2016

      By Sophie Grencis, Tim Loo 23 Jun 2016

      Now in its third year, UX Strat continues to attract leading experts from around the world in UX, CX and product and service design strategy. As always it was a pleasure to take to the stage alongside esteemed speakers from UX practice, but to also present alongside Sara Oey, Head of Commercial Fleet Marketing at Shell, to share how they turned CX strategy into reality.

      Tags: UX strategy

      Hiut Music wins Best Product Design

      By Foolproof 15 Jun 2016

      Our creative technology studio, Knit took home the award for Best Product Design at the Design Week Awards 16. A proud moment for the team and an honour to be recognised by a panel our peers for our hard work.

      Tags: Foolproof news, Creative technology

      Healthcare tech: how can we put emerging technologies to work in healthcare settings?

      By Hina Elton, Leslie Fountain 23 May 2016

      Healthcare tech: how can we put emerging technologies to work in healthcare settings?

      Tags: Creative technology, Healthcare

      Big Data vs UX measurement

      By Elsa Plumley 13 May 2016

      Big Data is being heralded as central to the future success of companies. But is Big Data complementary to UX measurement? Or is it a resource, which supersedes the need for traditional UX measures?

      Tags: UX practice & techniques

      Four tips for building an in-house UX team

      By Khai Seng Hong 05 May 2016

      Many businesses in Singapore and in the Asia Pacific region are recognising the potential user-centred design processes have to drive customer engagement and business results. In-house teams can be a good strategic move for an organisation, but it is crucial to avoid common pitfalls.

      Tags: Experience design, UX design & practice