Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Online Shopping Survey: Personal Loans

      By Foolproof 06 Sep 2013

      Our 2007 report records and explains the behaviour and frustrations of online consumers. It should give loans marketers and product managers ideas about how to meet consumers needs more effectively. We hope it will help bring success to companies selling loans online.

      Tags: Financial services, Consumer behaviour

      Online Shopping Survey: Mortgages

      By Foolproof 06 Sep 2013

      Consumers have learned to trust the web as a place to find and buy almost every other type of financial product. They are surprised how hard it is to shop for mortgages online. Many are impatient for the major brands to do more to inform, engage and persuade them in the digital space.

      Tags: Financial services, Consumer behaviour

      Online Shopping Survey: General Insurance

      By Foolproof 06 Sep 2013

      Our third look at the general insurance market has produced some very interesting findings. In the 18 months since our last report, a significant evolution in consumer shopping behaviour has taken place.

      Tags: Financial services, Consumer behaviour

      Online Shopping Survey: Current Accounts

      By Foolproof 06 Sep 2013

      This is our first look at the online marketplace for current accounts. It clearly shows how the tools and resources available to online shoppers make it hard to sell traditional products in a traditional way

      Tags: Financial services, Consumer behaviour

      Online Shopping Survey: Credit Cards

      By Foolproof 06 Sep 2013

      Consumers are starting to find it hard to distinguish between the brands and products on offer. And this makes it difficult to summon up the conviction to select and apply for a new card.

      Tags: Financial services, Consumer behaviour

      Mobile & Africa: Are smartphones really smart?

      By Foolproof 06 Sep 2013

      Commentators have remarked on the opportunity for mobile handset manufacturers, operators and mobile apps in sub-Saharan Africa for years.

      Tags: Mobile & smart devices, International

      London 2012 ticketing: The Good the Bad and the Ugly

      By Foolproof 06 Sep 2013

      The moment we’ve all been waiting for has arrived; applications for tickets to the London 2012 Olympics is now open and we’ve spent the day reviewing the application process.

      Tags: Consumer & retail

      Going Mobile

      By Foolproof 06 Sep 2013

      This research delivers insights which will underpin the design and development of successful mobile user experiences. It reveals a previously unexamined world of mobile behaviours and usage patterns.

      Tags: Brand & marketing, Mobile & smart devices

      Self-service experience principles

      By Foolproof 05 Sep 2013

      This slideshare provides key principles that make a great self-service experience, alongside a number of best practice examples from different industries.

      Tags: UX design & practice

      iOS7: Being enterprising

      By Foolproof 22 Aug 2013

      For an enterprise organisation which has embraced mobile as a key channel, iOS7 may provide opportunities to unlock additional value for users. But, does the potential value justify the investment of time?

      Tags: Mobile & smart devices

      User experience and scientific methods

      By James Coston 20 Aug 2013

      This article for UX Matters looks at the real value of eyetracking and explains why it is limited within our field and why the way our industry functions makes it hard to gain valid data.

      Tags: UX design & practice

      10 reasons your Grandad is cooler than you

      By Foolproof 15 Aug 2013

      We often link ageing with disability and the ‘pre-digital’ generation. This infographic from Plusnet may convince you to reconsider older people as part of your target audience.

      Tags: Technology

      Design for a responsive reading experience: Typography first

      By Foolproof 06 Aug 2013

      Users are looking to mobile and tablets to consume content. Designing a good responsive reading experience that allows users to easily consume content means designing with typography first.

      Tags: UX design & practice

      eBay – importance of design for improving CX

      By Peter Ballard 31 Jul 2013

      In an interview Ebay’s CEO described the importance of design in improving the overall customer experience. We were particularly interested to hear how ‘mobile’ has driven many of eBay’s changes.

      Tags: Mobile & smart devices

      Emerging technologies meets luxury brands

      By Lauren Coleman 31 Jul 2013

      Many luxury brands have successfully implemented new technologies and as a result enhanced their brand presence and reached out to new customers. This post looks at how these brands have used these technologies to create richer experiences.

      Tags: Technology, Consumer & retail

      A handy way of staying in touch abroad

      By Elsa Plumley 25 Jul 2013

      We put 'Handy' to the test. Does this service, which rents smartphone handsets to travellers with unlimited data and calls included, enhance the holiday makers’ experience.

      Tags: Technology, Travel & leisure, International

      Understanding the Changes in Mobile Consumer Behaviour

      By Foolproof 23 Jul 2013

      In this webinar we delve deeper into the mind of the mobile consumer taking you through four mobile personas.

      Tags: Mobile & smart devices, Consumer behaviour

      Test drive booking online

      By Foolproof 23 Jul 2013

      A comparative study of the test drive booking process across 32 automotive websites.

      Tags: Automotive

      Innovating for agile retail: The Drum Live

      By Foolproof 19 Jul 2013

      Reflections from The Drum Live where vendor and client-side leaders discuss topics such as retail service design and social platform strategy.

      Tags: Consumer & retail

      Impact of Consumer Rights bill on Customer Experience

      By Meriel Lenfestey 11 Jul 2013

      The Consumer Rights Bill has been described as “the most radical overhaul of consumer law for more than three decades”. This post looks at the impact of the Bill and whether it will enable companies to take a longer term view.

      Tags: Brand & marketing, UX design thinking

      The UX challenges of free-to-play games

      By Philip Morton 09 Jul 2013

      Free-to-play is an interesting business model in the videogame market but relies on the quality of the initial user experience. We talk with Chris Cook of Wargaming about the challenges of making games using the free-to-play business model

      Tags: Games & gaming