Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Experience Design: Walk-a-mile immersion

      By Foolproof 09 Jan 2013

      Walk-a-mile-immersion involves literally putting yourself in the shoes and mind-set of your customers and experiencing things from their perspective. This is an often underutilised method that has a real power and unique role for experience design projects.

      Tags: UX design & practice

      The true impact of showrooming

      By Foolproof 03 Jan 2013

      A quarter of all UK shoppers showroom, according to our research with 1 in 10 shoppers switching purchases from one retailer to another as a direct result of showrooming.

      Tags: Consumer & retail, Consumer behaviour

      The user experience of chocolate

      By Meriel Lenfestey 21 Dec 2012

      Like making great chocolates, making great digital products, involves the success of three things: Ingredients, process and marketing strategy.

      Tags: UX design & practice

      Travelling safely for user research overseas

      By Neil Pawley 18 Dec 2012

      As a consultant, immersing yourself in the country you’re conducting research in is beneficial. But it can also be unsettling and sometimes dangerous. Here are some tips for keeping yourself safe abroad.

      Tags: International

      Why getting lost makes you a better researcher

      By Neil Pawley 11 Dec 2012

      Getting lost in a foreign country not only improves the consultant’s comprehension of social context but can also aid their understanding of cultural nuances essential in international research.

      Tags: International

      Mobile web or app: The role of research

      By Foolproof 04 Dec 2012

      How diary studies can be useful in helping you make the decision between whether it’s better design a native app or a mobile-optimised website.

      Tags: Mobile & smart devices, UX design & practice

      How to simulate context of use in-lab

      By Nicole Harlow 20 Nov 2012

      The context of use is an important consideration when carrying out usability testing in the lab. Here are our top tips for simulating the context of use in-lab.

      Tags: UX design & practice

      Mobile devices and privacy

      By Neil Pawley 14 Nov 2012

      Due to a perceived insecurity of public Wi-Fi and screen brightness mobile devices (smart phones and tablets) are being used for basic socialising and monitoring, not for anything that is thought to be complicated or transactional.

      Tags: Mobile & smart devices

      Foolproof ranked in The Drum Digital 100

      By Foolproof 12 Nov 2012

      Foolproof ranked number 49 in The Drum UK Digital 100 – 2012. This is the first year Foolproof has been included in this list and provides yet more confirmation of the growing importance of experience design within the design community.

      Tags: Foolproof news

      UXPA World Usability Day: Usability of Financial Systems

      By Foolproof 09 Nov 2012

      A recent UXPA event hosted by Thomson Reuters focused on usability in the Financial Services industry. There were many key takeaways including the notion that professionals within this industry are now expecting more from their IT systems.


      Redesign your business for your customers

      By Tim Loo 06 Nov 2012

      UX strategy can provide a long-term plan that aligns every customer touch point with your vision for user experience. This can make your whole business more customer-centric and help achieve a measurable increase in commercial yield.

      Tags: Brand & marketing, UX strategy

      E-Mobility Concept Design Competition

      By Foolproof 30 Oct 2012

      A team from Foolproof recently won Hethel Innovation’s ‘innovation in e-mobility’ competition with a ‘cost saving’ mobile app. The aim of the competition was to develop solutions that would increase consumer perceptions of the electric vehicle.

      Tags: Foolproof news

      Retail: Tablets and the user experience

      By Peter Ballard 29 Oct 2012

      Tablets and iPads are becoming an increasing part of the retail environment as a tool to enhance the shopping experience. Those that succeed will be the ones that make a genuine improvement to an existing shopping experience rather than look like a gimmick.

      Tags: Mobile & smart devices, Consumer & retail

      Is Planet Earth ready for Windows 8?

      By Foolproof 24 Oct 2012

      Following the launch of Windows 8 we observed 14 typical users as they interacted with Windows 8 for the first time. We asked them to perform basic tasks such as browsing websites, using social media, sending emails and viewing photos.

      Tags: Technology

      2022, future scenarios

      By Foolproof 16 Oct 2012

      During our 10th birthday party we ran an exercise where we shared and discussed a number of future scenarios for 2022 and considered what the trends in technology, business and society would produce the most dramatic changes.

      Tags: Technology

      Day Two at Future of Mobile

      By Elaine McVicar 16 Oct 2012

      At day two of the Future of Mobile conference speakers covered topics including HTML5 vs Native, privacy online and how mobile and mobile apps can make the lives of those with disabilities or impairments easier.

      Tags: Mobile & smart devices

      Day One at Future of Mobile

      By Elaine McVicar 15 Oct 2012

      At the Future of Mobile conference speakers covered a huge range of mobile related topics including content, design, retail and mobile and the social and political implications of how fast technology is moving.

      Tags: Mobile & smart devices

      10 things still to Fix in Experience Design

      By Foolproof 09 Oct 2012

      Although user experience and experience design thinking has matured rapidly, there are still challenges to face in this industry. Here’s our view of some of the peaks we still have to climb if experience design is to become a mainstream business discipline.

      Tags: Experience design

      Old friends of Foolproof

      By Marc Oldman 06 Oct 2012

      As part of our 10 year celebrations we caught up with some of old colleagues to see where they are now and what they miss most about their time at Foolproof.

      Tags: Foolproof news

      Top 10 world-changing innovations

      By Tim Loo 04 Oct 2012

      Top 10 list of the most significant innovations which have meaningfully changed the expectations and behaviours of people, business and society in the last 10 years.

      Tags: Foolproof news

      Foolproof acquires One to One global in Singapore

      By Foolproof 04 Oct 2012

      Foolproof acquired One to One Global Pte. Ltd. a long established Singapore based user experience agency. The acquisition underpins Foolproof’s growth ambitions in Asia and establishes an operational hub for the region.

      Tags: Foolproof news, International