Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Old friends of Foolproof

      By Marc Oldman 06 Oct 2012

      As part of our 10 year celebrations we caught up with some of old colleagues to see where they are now and what they miss most about their time at Foolproof.

      Tags: Foolproof news

      Top 10 world-changing innovations

      By Tim Loo 04 Oct 2012

      Top 10 list of the most significant innovations which have meaningfully changed the expectations and behaviours of people, business and society in the last 10 years.

      Tags: Foolproof news

      Foolproof acquires One to One global in Singapore

      By Foolproof 04 Oct 2012

      Foolproof acquired One to One Global Pte. Ltd. a long established Singapore based user experience agency. The acquisition underpins Foolproof’s growth ambitions in Asia and establishes an operational hub for the region.

      Tags: Foolproof news, International

      I'll have a usability test please

      By Leslie Fountain 03 Oct 2012

      In 2002 the digital design world was just waking up to the importance of including the end user in the design process. Expectations of the internet were rising and technology was advancing. Here's six of UX themes which were the talk of 2002.

      Tags: UX design & practice

      Bubbles, blunders and opening for business

      By Peter Ballard 02 Oct 2012

      A look at some of the notable events and products of 2002, the year Foolproof opened its doors for business. Although that seems like only yesterday, some of these cultural references might make you think it belongs to a whole other era.

      Tags: Foolproof news

      Museum of Foolproof

      By Tom Wood 01 Oct 2012

      As part of our celebration of Foolproof’s first decade we have collected together artefacts which tell the story of the business from its humble beginnings to multi-national design superpower.

      Tags: Foolproof news

      Stories of the Future

      By Meriel Lenfestey 28 Sep 2012

      The publishing industry has been in the doldrums for some time. Things are looking brighter, but the industry needs to do some radical rethinking. There’s scope for new business models in publishing based around the way people discover and share

      Tags: UX design thinking

      In UX, there isn’t an everything

      By Tim Caynes 28 Sep 2012

      In UX there can sometimes seem like too many methods and too little time to keep up with them all. In a presentation for Lightening UX, Tim Caynes talks about the hopelessness of trying to keep up with new and re-invented user experience methods and practices.

      Tags: UX design thinking

      Consumer mistrust of mobile on the move

      By Neil Pawley 27 Sep 2012

      Although smart phones and tablets can be used for shopping, purchasing or undertaking financial transactions, there is a consumer mistrust of using smart devices for these kinds of operations on the move. This post looks at the reasons for this and possible solutions to overcoming this aversion.

      Tags: Mobile & smart devices, International

      Social business from discovery to wisdom

      By Foolproof 25 Sep 2012

      There are a number of recurring misconceptions around how social can and should be applied in business. This post explores the idea that insightful parallels can be drawn between human development and the development of effective users of social media in a business context.

      Tags: Social media, Consumer behaviour

      Webexpo Prague 2012

      By Jan Srutek 25 Sep 2012

      More than 1100 knowledgeable and passionate participants attended Web Expo Prague 2012. Topics discussed included interaction design, content strategy and the power of product personality.

      Tags: UX design thinking

      The power of brand experience

      By Neil Pawley 18 Sep 2012

      Although every company can have a logo, having a brand that is instantly recognisable and easily differentiated from the competition is the sign of a truly successful company. An effective brand experience allows you to recall a brand name without ever having seen the logo.

      Tags: Brand & marketing, Consumer & retail

      UK UXPA annual pub quiz

      By Foolproof 12 Sep 2012

      The UXPA annual pub quiz highlighted just how broad the UX skillset really is. It was hard to create a please-all user experience quiz so instead we opted for questions to test the audiences’ skills, knowledge and basic intuition, as well as a bit of pot luck and folly.

      Tags:

      Farewell to Bill Moggridge

      By Meriel Lenfestey 11 Sep 2012

      Bill Moggridge had a design philosophy and process that was strongly collaborative and human centred. He coined the term ‘Interaction Design’ and was an inspiration to several generations of ‘computer related designers’, ‘interaction designers’, ‘service designers’ and now ‘experience designers’.

      Tags:

      London 2012 and the digital legacy

      By Peter Ballard 09 Sep 2012

      London 2012 provided a range of mobile and tablet apps to support our desire to keep up to date with the sporting action on the move and ‘never miss a moment’. Videos could be viewed on PC, tablet and mobile devices setting new standards for the live streaming of sporting events, proving that a UX vision can inspire a team to do great things.

      Tags: Technology, UX design & practice

      The brave new world of Windows 8

      By Elaine McVicar 06 Sep 2012

      Microsoft have completely rethought the windows 8 operating system, creating new design principles to help designers create apps with consistent style and functionality. A Creative Technologist at Microsoft ran through design principles and allowed designers to try them out first-hand.

      Tags: Mobile & smart devices, Technology

      Worksheets for ideation workshops

      By Foolproof 05 Sep 2012

      When planning ideation workshops simple worksheets help focus participants attention and make it clear how they can contribute. Over the last few years the worksheets we use have converged into a simple set of four: Manifesto, Sketch, Storyboard and Concept which are included to download in this post.

      Tags: UX design & practice

      Design for Collaborative Consumption

      By Meriel Lenfestey 03 Sep 2012

      Collaborative consumption as a business model, which stems from traditional lending, borrowing and sharing practises, is disrupting and reinventing how we consume. Customer experience is particularly important in this sector as it must improve upon existing services in order to change consumer behaviour.

      Tags: Brand & marketing, UX design thinking

      Mobile and tablet specific guidelines- Part 1 Why we need them

      By Elaine McVicar 28 Aug 2012

      Mobile devices have grown exponentially along with the level of interaction and depth of engagement. Businesses are looking for ways to engage with their customers, which we believe makes using design guidelines specific to mobile and tablet important.

      Tags: Mobile & smart devices, UX design & practice

      Mobile and tablet specific guidelines - Part 2 Design considerations

      By Elaine McVicar 23 Aug 2012

      Developing mobile and tablet guidelines involves creating a balance between standard mobile design patterns, OS specific guidelines (where appropriate), alongside existing online brand guidelines. All of these together allow you to create a better user experience for customers.

      Tags: Mobile & smart devices, UX design & practice

      Profiling the perfect practitioner

      By Lauren Coleman 13 Aug 2012

      The general consensus at the UXPA event on profiling the perfect UX practitioner was that there is no such thing as a perfect consultant; UX practitioners come in all shapes and sizes.

      Tags: UX jobs & skills