Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      UXPA World Usability Day: Usability of Financial Systems

      By Foolproof 09 Nov 2012

      A recent UXPA event hosted by Thomson Reuters focused on usability in the Financial Services industry. There were many key takeaways including the notion that professionals within this industry are now expecting more from their IT systems.


      Redesign your business for your customers

      By Tim Loo 06 Nov 2012

      UX strategy can provide a long-term plan that aligns every customer touch point with your vision for user experience. This can make your whole business more customer-centric and help achieve a measurable increase in commercial yield.

      Tags: Brand & marketing, UX strategy

      E-Mobility Concept Design Competition

      By Foolproof 30 Oct 2012

      A team from Foolproof recently won Hethel Innovation’s ‘innovation in e-mobility’ competition with a ‘cost saving’ mobile app. The aim of the competition was to develop solutions that would increase consumer perceptions of the electric vehicle.

      Tags: Foolproof news

      Retail: Tablets and the user experience

      By Peter Ballard 29 Oct 2012

      Tablets and iPads are becoming an increasing part of the retail environment as a tool to enhance the shopping experience. Those that succeed will be the ones that make a genuine improvement to an existing shopping experience rather than look like a gimmick.

      Tags: Mobile & smart devices, Consumer & retail

      Is Planet Earth ready for Windows 8?

      By Foolproof 24 Oct 2012

      Following the launch of Windows 8 we observed 14 typical users as they interacted with Windows 8 for the first time. We asked them to perform basic tasks such as browsing websites, using social media, sending emails and viewing photos.

      Tags: Technology

      2022, future scenarios

      By Foolproof 16 Oct 2012

      During our 10th birthday party we ran an exercise where we shared and discussed a number of future scenarios for 2022 and considered what the trends in technology, business and society would produce the most dramatic changes.

      Tags: Technology

      Day Two at Future of Mobile

      By Elaine McVicar 16 Oct 2012

      At day two of the Future of Mobile conference speakers covered topics including HTML5 vs Native, privacy online and how mobile and mobile apps can make the lives of those with disabilities or impairments easier.

      Tags: Mobile & smart devices

      Day One at Future of Mobile

      By Elaine McVicar 15 Oct 2012

      At the Future of Mobile conference speakers covered a huge range of mobile related topics including content, design, retail and mobile and the social and political implications of how fast technology is moving.

      Tags: Mobile & smart devices

      10 things still to Fix in Experience Design

      By Foolproof 09 Oct 2012

      Although user experience and experience design thinking has matured rapidly, there are still challenges to face in this industry. Here’s our view of some of the peaks we still have to climb if experience design is to become a mainstream business discipline.

      Tags: Experience design

      Old friends of Foolproof

      By Marc Oldman 06 Oct 2012

      As part of our 10 year celebrations we caught up with some of old colleagues to see where they are now and what they miss most about their time at Foolproof.

      Tags: Foolproof news

      Top 10 world-changing innovations

      By Tim Loo 04 Oct 2012

      Top 10 list of the most significant innovations which have meaningfully changed the expectations and behaviours of people, business and society in the last 10 years.

      Tags: Foolproof news

      Foolproof acquires One to One global in Singapore

      By Foolproof 04 Oct 2012

      Foolproof acquired One to One Global Pte. Ltd. a long established Singapore based user experience agency. The acquisition underpins Foolproof’s growth ambitions in Asia and establishes an operational hub for the region.

      Tags: Foolproof news, International

      I'll have a usability test please

      By Leslie Fountain 03 Oct 2012

      In 2002 the digital design world was just waking up to the importance of including the end user in the design process. Expectations of the internet were rising and technology was advancing. Here's six of UX themes which were the talk of 2002.

      Tags: UX design & practice

      Bubbles, blunders and opening for business

      By Peter Ballard 02 Oct 2012

      A look at some of the notable events and products of 2002, the year Foolproof opened its doors for business. Although that seems like only yesterday, some of these cultural references might make you think it belongs to a whole other era.

      Tags: Foolproof news

      Museum of Foolproof

      By Tom Wood 01 Oct 2012

      As part of our celebration of Foolproof’s first decade we have collected together artefacts which tell the story of the business from its humble beginnings to multi-national design superpower.

      Tags: Foolproof news

      Stories of the Future

      By Meriel Lenfestey 28 Sep 2012

      The publishing industry has been in the doldrums for some time. Things are looking brighter, but the industry needs to do some radical rethinking. There’s scope for new business models in publishing based around the way people discover and share

      Tags: UX design thinking

      In UX, there isn’t an everything

      By Tim Caynes 28 Sep 2012

      In UX there can sometimes seem like too many methods and too little time to keep up with them all. In a presentation for Lightening UX, Tim Caynes talks about the hopelessness of trying to keep up with new and re-invented user experience methods and practices.

      Tags: UX design thinking

      Consumer mistrust of mobile on the move

      By Neil Pawley 27 Sep 2012

      Although smart phones and tablets can be used for shopping, purchasing or undertaking financial transactions, there is a consumer mistrust of using smart devices for these kinds of operations on the move. This post looks at the reasons for this and possible solutions to overcoming this aversion.

      Tags: Mobile & smart devices, International

      Social business from discovery to wisdom

      By Foolproof 25 Sep 2012

      There are a number of recurring misconceptions around how social can and should be applied in business. This post explores the idea that insightful parallels can be drawn between human development and the development of effective users of social media in a business context.

      Tags: Social media, Consumer behaviour

      Webexpo Prague 2012

      By Jan Srutek 25 Sep 2012

      More than 1100 knowledgeable and passionate participants attended Web Expo Prague 2012. Topics discussed included interaction design, content strategy and the power of product personality.

      Tags: UX design thinking

      The power of brand experience

      By Neil Pawley 18 Sep 2012

      Although every company can have a logo, having a brand that is instantly recognisable and easily differentiated from the competition is the sign of a truly successful company. An effective brand experience allows you to recall a brand name without ever having seen the logo.

      Tags: Brand & marketing, Consumer & retail