Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Confab London 2013

      By Elaine McVicar 26 Apr 2013

      As content forms a large part of the user experience, it’s important to understand how the user engages with it. Confab 2013 focused on creating better content for customers through an effective content strategy.

      Tags: UX design & practice

      Battle for the living room heats up

      By Philip Morton 24 Apr 2013

      Becoming the first choice for entertainment when people have downtime at home or are socialising with friends is currently the main aim for companies within consumer electronics. Here's some tips for success in this battle for the living room.

      Tags: Games & gaming, Media

      Lean UX- when Jeff met Foolproof

      By Tim Loo 18 Apr 2013

      Jeff Gothelf, author of ‘Lean UX: Applying Lean Principles to Improve User Experience’ visited our office to talk about his book and all things lean UX. Here's a taste of what we chatted about.

      Tags: Foolproof news

      Jobs-to-be-done theory and experience design

      By Philip Morton 10 Apr 2013

      Too often, organisations create products without understanding their customers’ underlying motivations or goals. This post explores how ‘jobs-to-be-done’ theory and experience design can work together.

      Tags: UX design thinking

      Future Human & wearable tech

      By Lauren Coleman 03 Apr 2013

      Sketchnotes from 'Future Human' exploringtThe ‘Smart Self’ movement - a growing industry in personal health and fitness technologies and digitally customisable clothing.

      Tags: Technology

      Video: Creativity and Alcohol

      By Foolproof 25 Mar 2013

      Does alcohol really make you more creative, or just make you think that you are? This video posted by The Drum is a trailer ahead of the results from our Newt Judge Experiment which sought to answer that question.

      Tags: Foolproof news

      Thoughts from Retail Week Live

      By Peter Ballard 19 Mar 2013

      At Retail Week Live 2013 the well-publicised challenges facing the sector were at the forefront of talks and conversations. Themes included the rise of mobile, the omni-channel challenge and the changing face retail spaces.

      Tags: Consumer & retail

      Red noses, cakes and delicious bakes

      By Foolproof 15 Mar 2013

      For Comic Relief, bakers from across the business created delicious home baked goodies ranging from savoury quiches and sausage rolls to brownies, cupcakes and shortbread.

      Tags: Foolproof news

      Technology fuels growth at MWC

      By Foolproof 13 Mar 2013

      Mobile World Congress proved that mobile is of ever increasing importance to businesses across the world, bringing together over 70,000 attendees with interests in the mobile industry. Here is a small taster of the topics covered at the conference.

      Tags: Mobile & smart devices

      Foolproof ranked #19 in '100 Best Companies to work for'

      By Foolproof 11 Mar 2013

      We've been recognised for the second consecutive year by The Sunday Times as one of the ‘100 Best Small Companies to Work For’ in the UK. We’ve moved up 57 places to reach number 19 and achieved the maximum 3 star ‘extraordinary’ status.

      Tags: Foolproof news

      Domino's invests in digital experience

      By Foolproof 05 Mar 2013

      Domino’s Pizza Chief Executive Lance Batchelor recently spoke about his aims to digitise the group. As their experience design partner we are delighted to be working alongside such a forward thinking team during an exciting period of change.

      Tags: Consumer & retail

      How was Responsive Day Out

      By Jan Srutek 05 Mar 2013

      Responsive Day Out was a great opportunity to hear how others have been applying responsive web design, and to compare notes on our experiences so far. Each speaker presented a very different perspective on the subject. Here are the highlights.


      Top down user experience

      By Meriel Lenfestey 26 Feb 2013

      Organisational attitudes towards UX are starting to mature with a noticeable organisational shift towards customer-centricity as a means to drive success within big businesses.

      Tags: Brand & marketing, Experience design, UX strategy

      Experience design: a definition

      By Tom Wood 19 Feb 2013

      With the user experience industry constantly evolving we had a go at writing a definition for experience design that was universal and could be useful to a broad range of professionals.

      Tags: Experience design, UX design & practice

      Why agile can be good for user experience

      By Foolproof 12 Feb 2013

      There is much debate over the advantages and disadvantages of using agile and lean practices to create great user experiences. This post considers some of the advantages for this method and how it is possible for UX and agile to work well together.

      Tags: UX design & practice

      Investing in a digital shopping experience that fits

      By Foolproof 11 Feb 2013

      Online shopping is growing in popularity but the long and costly task of dealing with returns and exchanges is causing problems for retailers. To reduce this cost, businesses must improve the initial buying experience.

      Tags: Consumer & retail

      Risk of mobile for B2B & enterprise orgs

      By Rob Gillham 05 Feb 2013

      There is a lack of data available to support decision making when designing for mobile in B2B and internal business environments. This makes designing for mobile difficult and it’s therefore important to consider a number of factors.

      Tags: Mobile & smart devices, Business to business

      RDR and the opportunity for digital

      By Peter Ballard 29 Jan 2013

      RDR introduced new rules which determine how we get advice on our finances and how much we pay for it. This presents an opportunity for digital platforms to target consumers who don’t want to pay for advice.

      Tags: Financial services

      Was HMV the first victim of showrooming?

      By Peter Ballard 21 Jan 2013

      Showrooming is a hot topic in the retail sector. This post examines the fall of HMV and how they failed to understand and respond to changes in consumer shopping behaviour.

      Tags: Consumer & retail, Consumer behaviour

      Design research and the new creativity

      By Tom Wood 16 Jan 2013

      Instead of hindering creativity, user research is enhancing the design process at some of the world’s biggest companies. If research is used in the right way it can reduce risk, allow you to get it right first time and create a safe environment that encourages creativity.

      Tags: Experience design, UX design thinking

      Designing for multiple devices

      By Lauren Coleman 14 Jan 2013

      In a talk on designing for multiple devices UX Designer Anna Dahlstrom led a discussion around the shift in user expectations, behaviour and consumption patterns and what that means when designing products that will be used on multiple devices.