Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Meeting with Dave Gray

      By Tim Caynes 26 Jun 2012

      When Dave Gray announced he was coming over to London, I thought there was probably a way we could facilitate some kind of meetup, whereby we could invite a few folks over for a bit of a chat.

      Tags: Foolproof news

      Why market segmentation is not the same as personas

      By Foolproof 19 Jun 2012

      Market segmentation is primarily a marketing tool and its purpose is to identify different groups of customers (or potential customers). Personas also represent groups of real customers but their use is quite different. This post looks at when you should use each of these methods.

      Tags: UX design & practice

      The challenges of B2B User Experience

      By Rob Gillham 19 Jun 2012

      User experience design in the B2B domain is falling behind that of B2C, with internal systems that are time consuming to use and provide a poor user experience. This post addresses the challenges facing B2B organisations and UX consultants when tackling these systems.

      Tags: UX design thinking, Business to business

      The challenges of cloud gaming

      By Philip Morton 14 Jun 2012

      Cloud gaming was a hot topic at the E3 conference and has a number of advantages for consumers, such as a lower cost and instant access to games. However, there are also a number of user experience challenges to overcome in order for it to truly revolutionise the games industry.

      Tags: Technology, Games & gaming

      Connected TV: The Future of Content Discovery

      By Foolproof 12 Jun 2012

      Connected TV brings some marvellous opportunities for innovative new viewing experiences. Enhancing content discovery will be a key consideration when designing new viewing experiences in order for viewers to find relevant content without feeling overwhelmed.

      Tags: Technology, Media

      E3 2012: a round-up

      By Philip Morton 11 Jun 2012

      E3 2012 was the dip before an uplift in terms of the gaming industry’s cycle but included plenty of insight on the console manufacturers priorities. Multiscreen gaming experiences and cloud gaming saw more attention than before, while mobile and social gaming also featured on the periphery.

      Tags: Games & gaming

      The connected audience: TV's Kodak Moment

      By Foolproof 07 Jun 2012

      With the introduction of ‘second screens’ there is no longer a clearly dominant mode of TV consumption. With limited free time and virtually unlimited choice, creating a differentiated user experience is becoming the strategic imperative for broadcasters.

      Tags: Technology, Media

      Happy rebirthday UXPA

      By Tom Wood 06 Jun 2012

      We were delighted to hear that the UPA have changed its name to the User Experience Professionals’ Association (UXPA). The name change represents the move of user experience from a peripheral discipline to one of central importance to consumer industries.


      User control and responsive design

      By Foolproof 01 Jun 2012

      When implementing effective responsive designs there are a number of points to consider. With people using their mobile devices for an increasing number of tasks you can no longer distinguish between mobile and desktop content making responding to the user’s real world context a complex task.

      Tags: UX design thinking, Media

      The NEXT big thing at Digital Shoreditch

      By Tim Caynes 31 May 2012

      At Digital Shoreditch 2012 Tim Caynes talked about mobile wallet design, prompting discussions around the probable futures for mobile payment systems, NFC implementations, and winners and losers in the mobile payment land-grab.


      E3 2012 Preview: What's next in videogames

      By Philip Morton 28 May 2012

      E3 is an opportunity for manufacturers, publishers and developers to show off their latest games and hardware to the industry, months before they go on sale to the general public. In the last few years the industry has branched out into broader entertainment categories such as film and TV.

      Tags: Games & gaming

      UX Camp Europe 2012

      By Jan Srutek 28 May 2012

      The third European UX Camp is focused around three topics; the challenges around designing products for devices in context, penetration of UX and design thinking in corporations and start-ups, and challenges of designing holistic customer experiences across touchpoints.

      Tags: Mobile & smart devices, UX design & practice

      Interview: Elsa Plumley, Principal Consultant

      By Foolproof 27 May 2012

      This interview profile’s Elsa Plumley, a Principal Consultant at Foolproof. It looks at her career path before joining the company, her role and main responsibilities as a Principal Consultant and what she finds most challenging and rewarding about this role.

      Tags: UX jobs & skills, Foolproof news

      Top tips: complying with the EU Cookie Directive

      By Meriel Lenfestey 25 May 2012

      As the EU Privacy Directive comes into force, we’ve been helping several of our clients to identify the right solution for their business and their customers. Here are our top tips to help brands comply.

      Tags: Brand & marketing

      One size doesn't fit all - mobile sites vs responsive design

      By Rob Varney 22 May 2012

      Responsive design has been seen as the solution to unifying the digital experience across different devices. It has big advantages such as cost and time saving, but unless the product is sufficiently tailored to the device and operating system to take advantage of its characteristics, a sub-optimal experience is often the result.

      Tags: Mobile & smart devices, UX design thinking

      What is the difference between Research and Insight?

      By Peter Ballard 21 May 2012

      ‘Insight’ and ‘Research’ are often used interchangeably but in truth they are quite different. Research can tell us what is happening, but we need insight to understand why it is happening, and crucially, what to do about it. In projects it’s really important that we don’t just stop at research finding.

      Tags: Consumer & retail, UX design & practice

      Getting the trial experience right

      By Philip Morton 14 May 2012

      Being able to try a product or service ahead of purchase greatly increases chances of conversion. Fitting rooms and game demos are ways to allow people to sample the experience. However, if these previews are poor quality then those prospects are unlikely to turn into customers.

      Tags: Consumer & retail, UX design & practice

      Brands risk losing customers from poor mobile experience

      By Foolproof 11 May 2012

      Our mobile user experience study Going Mobile found that 47% of smart phone users stated that they have ceased dealing with a brand completely as a direct result of its mobile service or app not being good enough.

      Tags: Brand & marketing, Mobile & smart devices

      When lots of advertising is ok

      By Nicole Harlow 09 May 2012

      We often find users are frustrated by overly large flashing images and videos, but there are situations where adverts contribute to, rather than hinder, the user experience.

      Tags: Brand & marketing, UX design & practice

      Moments of simplicity in experience design

      By Tim Caynes 08 May 2012

      Moments of simplicity that provide clarity in the design process and help you set the course of the project are invaluable. However, you use an approach that creates the right environment for these moments to happen and invest effort in understanding the problem you are solving.

      Tags: Financial services, UX design & practice

      London olympics 2012 - are you ready?

      By Foolproof 02 May 2012

      The London 2012 Olympics will bring more than 900,000 visitors to the U.K. who will require access to huge quantities of information, products and services from the tourist sector. Here are our top tips for taking advantage of the games and beyond.

      Tags: UX design thinking