Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Take photos and get on our photo ethnography wall

      By Foolproof 08 May 2015

      We’ve been working on a hobby photo ethnography project to capture images which tell a story about how technology is changing the way in which we go about our lives. Now we want you to contribute to this work.

      Tags: Technology, Experience design

      What’s your company’s method?

      By Tom Wood 05 May 2015

      Why companies need to start a conversation about design methods and formalising their approach to design, rather than purely focusing on increasing head count.

      Tags: Brand & marketing, Experience design, UX design & practice

      Why luxury watch brands must get basics right online

      By Lauren Coleman 24 Apr 2015

      Why luxury watch brands must get the basics right online, and improve the direct to customer experience, or risk losing out to non-traditional competitors like Apple.

      Tags: Mobile & smart devices, Technology, Consumer & retail

      Let’s get physical with digital

      By Foolproof 21 Apr 2015

      Get hands-on with all sorts of gadgetry at our Digital Shoreditch open evening this May.

      Tags: Technology, Foolproof news, Knit

      Integrating technology into the gym experience

      By Foolproof 17 Apr 2015

      With the launch of Apple Watch Misha, a consultant here at Foolproof, reflects on the research she conducted at university around integrating technology into the gym experience.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      Designer and researcher: the new creative partnership

      By Rob Varney 14 Apr 2015

      In the 20th Century creating a close partnership between copywriter and art director led to a creative renaissance in advertising. In the 21st century the relationship between designer and researcher will do the same.

      Tags: Experience design, UX design thinking

      Knit launches Cardboard Objects

      By Foolproof 08 Apr 2015

      Our colleagues at Knit love to get their hands on new technologies, so unsurprisingly they’ve done some tinkering and designed a way to expand the capabilities of the low-cost VR platform Google Cardboard.

      Tags: Technology, Foolproof news, Knit

      When to apply qualitative and quantitative research

      By Foolproof 02 Apr 2015

      User research is a non-negotiable component of experience design. There are two main types: qualitative and quantitative and of course there are pros and cons associated with both. When to deploy either-or depends very much on the design decision you need to make.

      Tags: UX design & practice

      New behaviours: self-enhancement

      By Foolproof 26 Mar 2015

      In the fifth and final post of our photo ethnography series we look at the theme of self-enhancement.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      The UX of 360 degree video

      By Foolproof 17 Mar 2015

      Over the last 12 months virtual reality (VR) has become increasingly accessible. We got our hands on the kit to have a play and discover the dos and don’ts of producing this type of video and the things you need to consider from a user’s point of view.

      Tags: Technology, Knit

      New behaviours: curated presence

      By Orla Hennessy 12 Mar 2015

      In this, our fourth post in our New Behaviours series, we look further at how we build digital identities online and explore the motivations behind this behaviour.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      Digital Arts on Experience Design

      By Rob Varney 04 Mar 2015

      What is experience design? Sweating the semantics isn't important. What is important is is that the way in which we design leads to better outcomes for both businesses and their customers.

      Tags: Brand & marketing, Experience design

      Tips for planning user research with children

      By Foolproof 25 Feb 2015

      Conducting qualitative research with children can be tricky. But with a solid game plan and a skilled moderator to design and run research you can gain valuable insight which could lead to design opportunities you didn't know existed.

      Tags: UX design & practice

      New behaviours: connection and detachment

      By Orla Hennessy 19 Feb 2015

      Post number four in our photo ethnography series looks at the theme of connection and detachment.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      User research: interviewing top tips

      By Foolproof 17 Feb 2015

      Foolproof intern Gia Phua presents her top tips for interviewing research participants following observation of, and interviewing Foolproof consultants during her internship.

      Tags: UX jobs & skills

      New behaviours: spontaneity

      By Orla Hennessy 12 Feb 2015

      Post 3 in a photo ethnography study of how technology is subtly changing human behaviour. This post explores the theme of Spontaneity.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      New behaviours: distraction and immersion

      By Tom Wood 03 Feb 2015

      Post 2 in a photo ethnography study of how technology is subtly changing human behaviour. This post explores the theme of Distraction and Immersion.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      How the responsive web is redefining the role of a visual designer

      By Danielle Binns 27 Jan 2015

      You can’t help but notice that designing responsive websites has quickly become the industry norm. But what’s perhaps less obvious, is that this is forcing visual designers to adapt and try out new practices.

      Tags: UX design & practice, UX design thinking

      #Agencyisnotdead

      By Leslie Fountain 22 Jan 2015

      Over the last year or so there have been a number of agency buyouts in both the UK and the US which has helped fuel an ongoing debate about the future of the agency model. Leslie Fountain explains why she believes the agency isn't dead.

      Tags: Experience design

      Photo ethnography: new behaviours

      By Foolproof 20 Jan 2015

      Technology is enabling a subtle shift in human behaviour. We set out to document these new behaviours through photo ethnography. What emerged was five themes which we think point to how technology is changing behaviours.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      Foolproof acquires creative technology agency Knit

      By Peter Ballard 14 Jan 2015

      This week we announced our acquisition of Knit, an award-winning creative technology company.

      Tags: Technology, Foolproof news, Knit