Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Why experience design is a team sport

      By Leslie Fountain 19 Dec 2014

      Leslie Fountain's presentation from NUX3 in Manchester talking about why experience design is a team sport.

      Tags: UX jobs & skills, UX design thinking

      World Usability Day 2014: engagement

      By Foolproof 15 Dec 2014

      We welcomed friends and peers from local universities and meet-up groups into our three offices for World Usability Day. It’s always one of the highlights of our calendar year – and this year was no different.

      Tags: Foolproof news

      12 tips for retailers for improving the Xmas experience

      By Foolproof 12 Dec 2014

      We’ve entered into the spirit of festivities and had a quick whip round to compile this list of top tips for retailers looking to create a cracking experience for customers this Christmas.

      Tags: Mobile & smart devices, Experience design, Consumer & retail

      Retail Banking Singapore: Shopping for personal credit

      By Foolproof 08 Dec 2014

      This report examines the way in which Singapore consumers find, evaluate and make decisions on credit cards and personal loans. It also raises pertinent questions which may influence the way Singapore retail banking develops in the future.

      Tags: Mobile & smart devices, Financial services, Experience design

      How Singaporean banks can optimise their online offering

      By Samantha Yuen 02 Dec 2014

      Digital banking in the ‘little red dot’ has evolved from basic online. Yet bank websites remain nothing more than sales channels saturated with products intent on acquiring customers instead of retaining them.

      Tags: Financial services

      Quiet Riots: an interesting new resource for customer experience design

      By Foolproof 25 Nov 2014

      Quiet Riots is a place for customers to express their issues about a product or a service and to get together in hope of changing the future of that experience. The app could be a useful tool for brands which are serious about understanding and improving their customer experience.

      Tags: Mobile & smart devices, Consumer & retail

      Near-field communications: is it finally time?

      By Tom Wood 20 Nov 2014

      Many technologies start life as a solution looking for a problem. It’s the moment when a problem, a real-world user need, finds its solution in a technology that things can start to change. Is NFC at that tipping point or will we see another flurry of poorly planned and poorly executed solutions?

      Tags: Mobile & smart devices

      Operation OpenStreetMap

      By Joe Duffy 14 Nov 2014

      Our clients’ desire to gain an understanding of user behaviours and emerging markets gives us the opportunity to conduct research in some amazing places. So when we were introduced to OpenStreetMap we soon found a way to harness the global knowledge of our co-workers and map some of the weird and wonderful locations we've visited over the years.

      Tags: Foolproof news

      Tactics for crafting your UX portfolio

      By Orla Hennessy 13 Nov 2014

      A great UX portfolio showcases your projects in an engaging way while succinctly describing your approach and design thinking. Here are some tips for crafting your portfolio.

      Tags: UX jobs & skills

      John Lewis: 150 years of retail experience design

      By Foolproof 07 Nov 2014

      As part of the 150 year celebrations earlier this year, John Lewis set up JLABS, a technology incubator for start ups. 150 years on and John Lewis is proving that it is still a leader in retail experience design


      TSB has designs on a better banking experience

      By Peter Ballard 06 Nov 2014

      Banking may not seem the most likely industry in which to find a brand doing something completely different in digital. But it’s exactly this challenge that TSB is tackling head-on by embracing the needs of customers.

      Tags: Financial services, Experience design

      Beacons: a disappointing start for an emerging technology

      By Irene Infante 31 Oct 2014

      Beacons look like a useful new technology but (as with so many new technologies) early implementations have so far failed to create value for customers – focusing instead on commercial novelty.

      Tags: Mobile & smart devices, Technology

      World Usability Day 2014

      By Foolproof 24 Oct 2014

      We are always keen to open our doors to the next generation of user experience professionals. World Usability Day provides a great opportunity to play host to students and anyone who is interested in making a career in experience design.

      Tags: Foolproof news

      Service Design Network sketchnotes 2014

      By Lauren Coleman 15 Oct 2014

      Sketchnotes taken during two talks given at the SDGC event in Stockholm focusing on the importance and value of employee statisfaction and customer experience

      Tags: Brand & marketing, Experience design

      Interview: Nicole Harlow, Senior Consultant

      By Joe Duffy 09 Oct 2014

      This interview profile’s Nicole Harlow, a Senior Consultant at Foolproof. It looks at her career path before joining the company, her role and main responsibilities as a Senior Consultant and what she finds most challenging and rewarding about this role.

      Tags: UX jobs & skills, Foolproof news

      Mobile tapping: in-the-wild research

      By Foolproof 29 Sep 2014

      We sent a team to Seoul in South Korea to conduct an in-the-wild study of the applications and users of mobile proximity technologies. What we found was fascinating and offers much to learn for companies thinking about their own mobile tapping projects.

      Tags: Mobile & smart devices, UX design & practice, Consumer behaviour

      Website optimisation - live is not the finish line

      By Nicky Harrison 19 Sep 2014

      Launching a new website costs a lot of time and money. But in order to fully capitalise on your investment, optimisation is needed to fine tune the user experience. The tiny stuff is where you stand to make the biggest impact.

      Tags: Optimisation, Data & analytics, UX design & practice

      Waterfall vs Agile in experience design projects

      By Foolproof 10 Sep 2014

      There are primarily two project management methodologies employed by Experience Design agencies: Waterfall and Agile. However, from my experience large experience design projects require a more flexible approach focused on outcomes, rather than process.

      Tags: Experience design, UX design & practice

      Enhancing the touchscreen experience

      By Foolproof 04 Sep 2014

      Touchscreens are everywhere, yet little has changed when it comes to hardware. Whilst some companies like Tactus and Disney Research have addressed some of the interaction challenges posed by touchscreen, few take the experience to the next level.

      Tags: Mobile & smart devices, Consumer behaviour

      Why Quantified Self falls short for health tracking

      By Foolproof 28 Aug 2014

      Technology is fueling an obsession with collecting personal data. But without insight and interpretation what does this data actually tell us beyond the basic facts such as distance or number of steps?

      Tags: Technology, Data & analytics

      How did you book your last holiday?

      By Rob Sterry 20 Aug 2014

      Little has changed when it comes to the holiday decision process, but guerrilla interviews with holidaymakers reveals just how much more self-sufficient we are when it comes to booking. This is great news for customers, but not such great news for travel agents.

      Tags: Travel & leisure