Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      The when, how and why of NFC

      By Anne Kehlet Bavngaard, Nicole Harlow, Samantha Yuen 24 Apr 2014

      We’re setting out on a research study to investigate how tapping and swiping technology could eventually be adopted worldwide and the reasons why people will use it and find it beneficial.

      Tags: Mobile & smart devices, Consumer behaviour

      Supporting password recall through design

      By Foolproof 15 Apr 2014

      When designing password log-in systems businesses must remember to design holistically for all the senses and use design to support memory. Here's why...

      Tags: UX design & practice, Consumer behaviour

      Mitigating the negative impact of CAPTCHA

      By Sophie Grencis 08 Apr 2014

      Does the addition of a form CAPTCHA negatively impact conversion? Yes, but by how much depends on how it is implemented.

      Tags: UX design & practice

      Making product comparison work on mobile

      By Foolproof 21 Mar 2014

      Due to the limited screen size on mobile, using them for product comparison can be a rather poor experience. In this post, I provide some design suggestions to improve the usability of comparison tables on mobile.

      Tags: Mobile & smart devices, UX design & practice

      Creativity for the rest of us

      By Foolproof 19 Mar 2014

      In this talk Tom Wood shares some pretty challenging ideas about our perceptions of creativity.

      Tags: Brand & marketing

      The Android Engagement Paradox: conclusions and implications

      By Foolproof 19 Mar 2014

      This report sheds light on the Android Engagement Paradox, but also covers wider themes and implications for both smartphone manufacturers and companies providing mobile apps and services.

      Tags: Brand & marketing, Mobile & smart devices

      The hidden value of guerrilla research

      By Foolproof 18 Mar 2014

      A recent project highlighted the value of guerilla research, beyond the well-documented cost/benefit argument, when compared to in-lab sessions covering the same topic.

      Tags: UX design & practice

      Designing for the online haggle

      By Peter Ballard 05 Mar 2014

      "Bagging a bargain" is an engrained part of the shopping psyche in Asia. How can this bargaining mentality be catered for when shopping online?

      Tags: Brand & marketing, Consumer behaviour, International

      ATOC launch new product and web experience

      By Luke Romeril 03 Mar 2014

      Foolproof partnered with the Association of Train Operating Companies to design the product page for the launch of its new railcard - 'Two Together'.

      Tags: Foolproof news, Travel & leisure

      The user experience of enterprise technology

      By Rob Gillham 25 Feb 2014

      Most big businesses globally are locked into some kind of reliance on enterprise technology. Unfortunately such systems are not only fiendishly difficult to install and maintain, but often equally challenging for the workforce to use. When the stakes are so high, why is the user experience of enterprise systems so bad?

      Tags: Brand & marketing, Business to business

      Obituary for Smartphones – Premature, yet inevitable?

      By Foolproof 18 Feb 2014

      Why wearable technology, and Google Glass, in particular could supplant the universe of smartphones, becoming an ecosystem in their own right.

      Tags: Mobile & smart devices, Technology

      HSBC scoop top CIM award

      By Foolproof 13 Feb 2014

      Congratulations to the HSBC Expat team who won two big awards at last night’s Chartered Institute of Marketing Excellence Awards.

      Tags: Financial services, Foolproof news

      Ryanair’s U-turn on customer experience

      By Ed Walker 12 Feb 2014

      As Ryanair turns its attention to the customer experience, will its strategy go far enough towards creating a culture where both Ryanair and its customers are winners?

      Tags: Brand & marketing, Experience design, Travel & leisure

      Consumer credit: here we go again

      By Tom Wood 04 Feb 2014

      After a five year break it looks like a number of UK banks and financial brands are starting to show an interest in personal lending. But will things be different this time around?

      Tags: Brand & marketing, Financial services

      Emotion in experience design

      By Meriel Lenfestey 28 Jan 2014

      As experience designers are we designing the mechanism to achieve specific goals? Or the functional relationships between brand touch-points over time? Or the emotional journey as we use products & services?

      Tags: Experience design, UX design thinking

      iOS 7, flat design and durable interfaces

      By Foolproof 23 Jan 2014

      Is Apple cooking up a visual language flexible enough to adapt to different shapes, sizes and contexts? This post explores what the future could look like for the Apple interface.

      Tags: Mobile & smart devices

      Android's weak gravity

      By Philip Morton 20 Jan 2014

      Contradicting commentary during 2013 on the Apple vs Android battle, this post shares some interesting insight about ownership and intention of smartphone users as they move from their first to second to third phone. The more smartphones a person has had, the more likely they are to own an iPhone.

      Tags: Brand & marketing, Mobile & smart devices

      An Event Apart: understanding and shaping the future of digital

      By Foolproof 13 Jan 2014

      Key themes and principles discussed during the 'An Event Apart: understanding and shaping the future of digital' 2013 conference.

      Tags: UX design thinking

      Christmas surge in 'click-and-collect' points way toward multi-channel future

      By Peter Ballard 07 Jan 2014

      Our latest research shows that click-and-collect was the success story for retailers this Christmas demonstrating that retailers are finally getting to grips with the realities of multi-channel retailing.

      Tags: Consumer & retail, Consumer behaviour

      Festive student visit

      By Foolproof 06 Jan 2014

      We opened our doors to students interested in a career in UX. Fed up on mince pies they headed out into the wild to do some real life research into showrooming.

      Tags: UX jobs & skills, Foolproof news

      Mikhail Kalashnikov, design thinker

      By Rob Gillham 03 Jan 2014

      Mikhail Kalashnikov, the man who invented the ubiquitous AK47 rifle was an innovator in his field whose achievements offer lessons for design thinkers from all walks of life.

      Tags: UX design thinking