Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Designing for the online haggle

      By Peter Ballard 05 Mar 2014

      "Bagging a bargain" is an engrained part of the shopping psyche in Asia. How can this bargaining mentality be catered for when shopping online?

      Tags: Brand & marketing, Consumer behaviour, International

      ATOC launch new product and web experience

      By Luke Romeril 03 Mar 2014

      Foolproof partnered with the Association of Train Operating Companies to design the product page for the launch of its new railcard - 'Two Together'.

      Tags: Foolproof news, Travel & leisure

      The user experience of enterprise technology

      By Rob Gillham 25 Feb 2014

      Most big businesses globally are locked into some kind of reliance on enterprise technology. Unfortunately such systems are not only fiendishly difficult to install and maintain, but often equally challenging for the workforce to use. When the stakes are so high, why is the user experience of enterprise systems so bad?

      Tags: Brand & marketing, Business to business

      Obituary for Smartphones – Premature, yet inevitable?

      By Foolproof 18 Feb 2014

      Why wearable technology, and Google Glass, in particular could supplant the universe of smartphones, becoming an ecosystem in their own right.

      Tags: Mobile & smart devices, Technology

      HSBC scoop top CIM award

      By Foolproof 13 Feb 2014

      Congratulations to the HSBC Expat team who won two big awards at last night’s Chartered Institute of Marketing Excellence Awards.

      Tags: Financial services, Foolproof news

      Ryanair’s U-turn on customer experience

      By Ed Walker 12 Feb 2014

      As Ryanair turns its attention to the customer experience, will its strategy go far enough towards creating a culture where both Ryanair and its customers are winners?

      Tags: Brand & marketing, Experience design, Travel & leisure

      Consumer credit: here we go again

      By Tom Wood 04 Feb 2014

      After a five year break it looks like a number of UK banks and financial brands are starting to show an interest in personal lending. But will things be different this time around?

      Tags: Brand & marketing, Financial services

      Emotion in experience design

      By Meriel Lenfestey 28 Jan 2014

      As experience designers are we designing the mechanism to achieve specific goals? Or the functional relationships between brand touch-points over time? Or the emotional journey as we use products & services?

      Tags: Experience design, UX design thinking

      iOS 7, flat design and durable interfaces

      By Foolproof 23 Jan 2014

      Is Apple cooking up a visual language flexible enough to adapt to different shapes, sizes and contexts? This post explores what the future could look like for the Apple interface.

      Tags: Mobile & smart devices

      Android's weak gravity

      By Philip Morton 20 Jan 2014

      Contradicting commentary during 2013 on the Apple vs Android battle, this post shares some interesting insight about ownership and intention of smartphone users as they move from their first to second to third phone. The more smartphones a person has had, the more likely they are to own an iPhone.

      Tags: Brand & marketing, Mobile & smart devices

      An Event Apart: understanding and shaping the future of digital

      By Foolproof 13 Jan 2014

      Key themes and principles discussed during the 'An Event Apart: understanding and shaping the future of digital' 2013 conference.

      Tags: UX design thinking

      Christmas surge in 'click-and-collect' points way toward multi-channel future

      By Peter Ballard 07 Jan 2014

      Our latest research shows that click-and-collect was the success story for retailers this Christmas demonstrating that retailers are finally getting to grips with the realities of multi-channel retailing.

      Tags: Consumer & retail, Consumer behaviour

      Festive student visit

      By Foolproof 06 Jan 2014

      We opened our doors to students interested in a career in UX. Fed up on mince pies they headed out into the wild to do some real life research into showrooming.

      Tags: UX jobs & skills, Foolproof news

      Mikhail Kalashnikov, design thinker

      By Rob Gillham 03 Jan 2014

      Mikhail Kalashnikov, the man who invented the ubiquitous AK47 rifle was an innovator in his field whose achievements offer lessons for design thinkers from all walks of life.

      Tags: UX design thinking

      The negative brand effect of ill-considered mobile updates

      By Foolproof 02 Jan 2014

      Published by Digital Marketing Magazine, this article explores why planning ahead of large mobile operating systems updates is essential for retaining customer loyalty and protecting the bottom line.

      Tags: Brand & marketing, Mobile & smart devices

      How to pass the job interview

      By Foolproof 20 Dec 2013

      Looking for a job in experience design? This article focuses on some of the more difficult questions you may be asked in a job interview.

      Tags: UX jobs & skills

      Fresh blood (sweat and tears)

      By Foolproof 19 Dec 2013

      We recently hosted a weekend event for students from That Awesome Design Association (TADA!), of Loughborough University where we set them two design challenges.

      Tags: UX jobs & skills

      The Coca-Cola Company and creativity

      By Lauren Coleman 17 Dec 2013

      Sketchnotes from presentation by Jonathan Mildenhall, who is responsible for leading global creative vision and strategy for The Coca-Cola Company’s portfolio of global brands.

      Tags: Brand & marketing

      UX Pub Crawl

      By Danielle Lyon 12 Dec 2013

      With Christmas coming we’ve put in some hard hours looking at emerging user experiences in pubs and restaurants – a UX pub crawl. Here's what we did, where we did it and what we thought of it.

      Tags: Foolproof news

      Service Design Network conference sketchnotes

      By Lauren Coleman 28 Nov 2013

      Foolproof recently sponsored the Service Design Network Conference. While we were there we made some sketchnotes for a selection of the presentations.

      Tags:

      The principles of Playful

      By Foolproof 22 Nov 2013

      Takeaways in the form of design principles from this year's Playful event for easy consumption.

      Tags: