Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      How did you book your last holiday?

      By Rob Sterry 20 Aug 2014

      Little has changed when it comes to the holiday decision process, but guerrilla interviews with holidaymakers reveals just how much more self-sufficient we are when it comes to booking. This is great news for customers, but not such great news for travel agents.

      Tags: Travel & leisure

      UXPA London 2014 sketchnotes

      By Lauren Coleman 13 Aug 2014

      Sketchnotes taken during three talks given at the UXPA international event in London including friendship groups, aggressive research, and design for fingers and thumbs.


      Which came first, creativity or insight?

      By James Reeve 07 Aug 2014

      Creativity is not a box ticking exercise. But to arrive at the optimum solution there are some underlying principles that need to be addressed.

      Tags: Experience design, UX design thinking

      Wearable technology, where next?

      By Leslie Fountain 29 Jul 2014

      Just looking good is no longer enough for consumers to engage with wearable technology long-term. The combination of function, aesthetics and context is what will truly define whether a piece of wearable technology will be adopted and loved by users.

      Tags: Mobile & smart devices

      Create an improved user experience with off-the-shelf tech

      By Rob Gillham 16 Jul 2014

      With budgets increasingly squeezed, many businesses are looking to gain maximum value from reduced IT expenditure. This has led to increasingly price-driven procurement of software platforms. It is often assumed – wrongly - that this fiscal pragmatism must also come at a cost to user experience.

      Tags: Technology, Business to business

      M&S fall in online sales highlights the risks of replatforming

      By Peter Ballard 14 Jul 2014

      Too many companies view replatforming as a technical challenge, rather than seeing it for what it is: a customer challenge. M&S’s recent announcement of a decline in online sales is a timely reminder the risks involved in major replatforming programmes.

      Tags: Brand & marketing, Consumer & retail

      Selling to the tech-savvy Chinese consumer

      By Foolproof 09 Jul 2014

      China is a market that you just can’t ignore these days. Marketers wanting to succeed in this market need to have a strong strategic focus on mobile and social.

      Tags: Consumer & retail, International

      Why retailers in Asia need to get smart about digital design

      By Keynes Yeo 01 Jul 2014

      Understanding what customers want from the shopping experience is essential for Asian retailers looking to stand apart from their competitors. Getting good at design and smart about digital poses big challenges, but the rewards are there for the retailers who get it right.

      Tags: Consumer & retail, International

      In praise of improvement

      By Tom Wood 26 Jun 2014

      ‘Innovation’ as a buzzword is back filling up column inches, blogs and tweets. But whilst many businesses are obsessing over whether they’re being innovative enough, the true innovators are those who are simply doing a good job at making improvements.

      Tags: Brand & marketing, UX design thinking

      Next Bank Asia - Singapore

      By Keynes Yeo 24 Jun 2014

      We recently attended Next Bank Asia in Singapore where we shared our insight and thinking on how digital channels are serving banking customers in the region. It sparked much debate.

      Tags: Financial services, International

      Reflections on a Foolproof internship

      By Foolproof 18 Jun 2014

      We're passionate about providing the next generation of UX practitioners with valuable, real-life industry experience. We regularly enlist interns and are always eager to hear what they think of the experience. We interviewed Design ergonomics student, Charlotte as she approaches the end of her time here at Foolproof.

      Tags: UX jobs & skills

      CV writing top tips for UX job applications

      By Foolproof 16 Jun 2014

      The first stage of any job application begins with submitting your CV. It is vital therefore that you make a positive initial impression. These top tips will help you create a beautifully crafted CV that will help you stand out from the crowd.

      Tags: UX jobs & skills

      Designing for mobile part 3: Visual design

      By Elaine McVicar 10 Jun 2014

      In the final part of this series of articles for UX Booth on ‘Designing for mobile’ Elaine McVicar explores visual design solutions and the associated best practices necessary to produce beautiful, usable applications.

      Tags: Mobile & smart devices, UX design & practice

      Don’t strive for innovation, strive for solutions

      By Rob Sterry 06 Jun 2014

      As a UX designer I constantly feel the pressure to innovate but Dan Rubin's recent talk at UX Lisbon taught me not to strive for innovation. Strive for solutions and innovation will happen.

      Tags: UX design thinking

      10 tips for improving your T&Cs

      By Foolproof 03 Jun 2014

      It takes an average of 25 minutes to read standard website terms and conditions. This represents a significant barrier to consumers’ understanding of what they are signing up to. But how can businesses make a comprehensive legal document readable and easy to understand for consumers?

      Tags: UX design & practice

      Digital Summit Atlanta sketchnotes

      By Foolproof 27 May 2014

      We recently attended the Digital Summit in Atlanta, here are sketchnotes we made summing up three key presentations.

      Tags: Foolproof news

      Get your staff on board with new technology

      By Anne Kehlet Bavngaard 20 May 2014

      When designing user experiences it can be compelling to think of customers as the most important users and pay less attention to other user groups. But, in doing so, important insights may be missed. Our recent research into mobile tapping highlighted this exact problem.

      Tags: Brand & marketing, Mobile & smart devices, Consumer behaviour

      UX strategy at UX Brighton

      By Tim Loo 15 May 2014

      This presentation frames UX strategy in the context in which I mainly work with Foolproof clients - large multinational corporations – and why I think UX professionals have an opportunity to take a leading role in the formation of customer experience strategy.

      Tags: Brand & marketing, Experience design, UX strategy

      UX benchmark: retail banking Singapore

      By Neil Pawley, Khai Seng Hong 07 May 2014

      We’ve been talking to consumers in Singapore to find out what drives their decision-making when shopping for financial services online. Our findings pose some interesting challenges for retail banks in Asia.

      Tags: Financial services, Consumer behaviour, International

      Banks that love you back

      By Foolproof 06 May 2014

      Now that it’s easier for customers to switch current accounts, banks are attempting to entice people in with new initiatives. But customer loyalty is a bank’s greatest opportunity for attracting switchers. Here's why...

      Tags: Brand & marketing, Financial services

      The when, how and why of NFC

      By Anne Kehlet Bavngaard, Nicole Harlow, Samantha Yuen 24 Apr 2014

      We’re setting out on a research study to investigate how tapping and swiping technology could eventually be adopted worldwide and the reasons why people will use it and find it beneficial.

      Tags: Mobile & smart devices, Consumer behaviour