Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Mobile tapping: in-the-wild research

      By Foolproof 29 Sep 2014

      We sent a team to Seoul in South Korea to conduct an in-the-wild study of the applications and users of mobile proximity technologies. What we found was fascinating and offers much to learn for companies thinking about their own mobile tapping projects.

      Tags: Mobile & smart devices, UX design & practice, Consumer behaviour

      Website optimisation - live is not the finish line

      By Nicky Harrison 19 Sep 2014

      Launching a new website costs a lot of time and money. But in order to fully capitalise on your investment, optimisation is needed to fine tune the user experience. The tiny stuff is where you stand to make the biggest impact.

      Tags: Optimisation, Data & analytics, UX design & practice

      Waterfall vs Agile in experience design projects

      By Foolproof 10 Sep 2014

      There are primarily two project management methodologies employed by Experience Design agencies: Waterfall and Agile. However, from my experience large experience design projects require a more flexible approach focused on outcomes, rather than process.

      Tags: Experience design, UX design & practice

      Enhancing the touchscreen experience

      By Foolproof 04 Sep 2014

      Touchscreens are everywhere, yet little has changed when it comes to hardware. Whilst some companies like Tactus and Disney Research have addressed some of the interaction challenges posed by touchscreen, few take the experience to the next level.

      Tags: Mobile & smart devices, Consumer behaviour

      Why Quantified Self falls short for health tracking

      By Foolproof 28 Aug 2014

      Technology is fueling an obsession with collecting personal data. But without insight and interpretation what does this data actually tell us beyond the basic facts such as distance or number of steps?

      Tags: Technology, Data & analytics

      How did you book your last holiday?

      By Rob Sterry 20 Aug 2014

      Little has changed when it comes to the holiday decision process, but guerrilla interviews with holidaymakers reveals just how much more self-sufficient we are when it comes to booking. This is great news for customers, but not such great news for travel agents.

      Tags: Travel & leisure

      UXPA London 2014 sketchnotes

      By Lauren Coleman 13 Aug 2014

      Sketchnotes taken during three talks given at the UXPA international event in London including friendship groups, aggressive research, and design for fingers and thumbs.


      Which came first, creativity or insight?

      By James Reeve 07 Aug 2014

      Creativity is not a box ticking exercise. But to arrive at the optimum solution there are some underlying principles that need to be addressed.

      Tags: Experience design, UX design thinking

      Wearable technology, where next?

      By Leslie Fountain 29 Jul 2014

      Just looking good is no longer enough for consumers to engage with wearable technology long-term. The combination of function, aesthetics and context is what will truly define whether a piece of wearable technology will be adopted and loved by users.

      Tags: Mobile & smart devices

      Create an improved user experience with off-the-shelf tech

      By Rob Gillham 16 Jul 2014

      With budgets increasingly squeezed, many businesses are looking to gain maximum value from reduced IT expenditure. This has led to increasingly price-driven procurement of software platforms. It is often assumed – wrongly - that this fiscal pragmatism must also come at a cost to user experience.

      Tags: Technology, Business to business

      M&S fall in online sales highlights the risks of replatforming

      By Peter Ballard 14 Jul 2014

      Too many companies view replatforming as a technical challenge, rather than seeing it for what it is: a customer challenge. M&S’s recent announcement of a decline in online sales is a timely reminder the risks involved in major replatforming programmes.

      Tags: Brand & marketing, Consumer & retail

      Selling to the tech-savvy Chinese consumer

      By Foolproof 09 Jul 2014

      China is a market that you just can’t ignore these days. Marketers wanting to succeed in this market need to have a strong strategic focus on mobile and social.

      Tags: Consumer & retail, International

      Why retailers in Asia need to get smart about digital design

      By Keynes Yeo 01 Jul 2014

      Understanding what customers want from the shopping experience is essential for Asian retailers looking to stand apart from their competitors. Getting good at design and smart about digital poses big challenges, but the rewards are there for the retailers who get it right.

      Tags: Consumer & retail, International

      In praise of improvement

      By Tom Wood 26 Jun 2014

      ‘Innovation’ as a buzzword is back filling up column inches, blogs and tweets. But whilst many businesses are obsessing over whether they’re being innovative enough, the true innovators are those who are simply doing a good job at making improvements.

      Tags: Brand & marketing, UX design thinking

      Next Bank Asia - Singapore

      By Keynes Yeo 24 Jun 2014

      We recently attended Next Bank Asia in Singapore where we shared our insight and thinking on how digital channels are serving banking customers in the region. It sparked much debate.

      Tags: Financial services, International

      Reflections on a Foolproof internship

      By Foolproof 18 Jun 2014

      We're passionate about providing the next generation of UX practitioners with valuable, real-life industry experience. We regularly enlist interns and are always eager to hear what they think of the experience. We interviewed Design ergonomics student, Charlotte as she approaches the end of her time here at Foolproof.

      Tags: UX jobs & skills

      CV writing top tips for UX job applications

      By Foolproof 16 Jun 2014

      The first stage of any job application begins with submitting your CV. It is vital therefore that you make a positive initial impression. These top tips will help you create a beautifully crafted CV that will help you stand out from the crowd.

      Tags: UX jobs & skills

      Designing for mobile part 3: Visual design

      By Elaine McVicar 10 Jun 2014

      In the final part of this series of articles for UX Booth on ‘Designing for mobile’ Elaine McVicar explores visual design solutions and the associated best practices necessary to produce beautiful, usable applications.

      Tags: Mobile & smart devices, UX design & practice

      Don’t strive for innovation, strive for solutions

      By Rob Sterry 06 Jun 2014

      As a UX designer I constantly feel the pressure to innovate but Dan Rubin's recent talk at UX Lisbon taught me not to strive for innovation. Strive for solutions and innovation will happen.

      Tags: UX design thinking

      10 tips for improving your T&Cs

      By Foolproof 03 Jun 2014

      It takes an average of 25 minutes to read standard website terms and conditions. This represents a significant barrier to consumers’ understanding of what they are signing up to. But how can businesses make a comprehensive legal document readable and easy to understand for consumers?

      Tags: UX design & practice

      Digital Summit Atlanta sketchnotes

      By Foolproof 27 May 2014

      We recently attended the Digital Summit in Atlanta, here are sketchnotes we made summing up three key presentations.

      Tags: Foolproof news