Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Knit launches Cardboard Objects

      By Foolproof 08 Apr 2015

      Our colleagues at Knit love to get their hands on new technologies, so unsurprisingly they’ve done some tinkering and designed a way to expand the capabilities of the low-cost VR platform Google Cardboard.

      Tags: Technology, Foolproof news, Knit

      When to apply qualitative and quantitative research

      By Foolproof 02 Apr 2015

      User research is a non-negotiable component of experience design. There are two main types: qualitative and quantitative and of course there are pros and cons associated with both. When to deploy either-or depends very much on the design decision you need to make.

      Tags: UX design & practice

      New behaviours: self-enhancement

      By Foolproof 26 Mar 2015

      In the fifth and final post of our photo ethnography series we look at the theme of self-enhancement.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      The UX of 360 degree video

      By Foolproof 17 Mar 2015

      Over the last 12 months virtual reality (VR) has become increasingly accessible. We got our hands on the kit to have a play and discover the dos and don’ts of producing this type of video and the things you need to consider from a user’s point of view.

      Tags: Technology, Knit

      New behaviours: curated presence

      By Orla Hennessy 12 Mar 2015

      In this, our fourth post in our New Behaviours series, we look further at how we build digital identities online and explore the motivations behind this behaviour.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      Digital Arts on Experience Design

      By Rob Varney 04 Mar 2015

      What is experience design? Sweating the semantics isn't important. What is important is is that the way in which we design leads to better outcomes for both businesses and their customers.

      Tags: Brand & marketing, Experience design

      Tips for planning user research with children

      By Foolproof 25 Feb 2015

      Conducting qualitative research with children can be tricky. But with a solid game plan and a skilled moderator to design and run research you can gain valuable insight which could lead to design opportunities you didn't know existed.

      Tags: UX design & practice

      New behaviours: connection and detachment

      By Orla Hennessy 19 Feb 2015

      Post number four in our photo ethnography series looks at the theme of connection and detachment.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      User research: interviewing top tips

      By Foolproof 17 Feb 2015

      Foolproof intern Gia Phua presents her top tips for interviewing research participants following observation of, and interviewing Foolproof consultants during her internship.

      Tags: UX jobs & skills

      New behaviours: spontaneity

      By Orla Hennessy 12 Feb 2015

      Post 3 in a photo ethnography study of how technology is subtly changing human behaviour. This post explores the theme of Spontaneity.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      New behaviours: distraction and immersion

      By Tom Wood 03 Feb 2015

      Post 2 in a photo ethnography study of how technology is subtly changing human behaviour. This post explores the theme of Distraction and Immersion.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      How the responsive web is redefining the role of a visual designer

      By Danielle Binns 27 Jan 2015

      You can’t help but notice that designing responsive websites has quickly become the industry norm. But what’s perhaps less obvious, is that this is forcing visual designers to adapt and try out new practices.

      Tags: UX design & practice, UX design thinking


      By Leslie Fountain 22 Jan 2015

      Over the last year or so there have been a number of agency buyouts in both the UK and the US which has helped fuel an ongoing debate about the future of the agency model. Leslie Fountain explains why she believes the agency isn't dead.

      Tags: Experience design

      Photo ethnography: new behaviours

      By Foolproof 20 Jan 2015

      Technology is enabling a subtle shift in human behaviour. We set out to document these new behaviours through photo ethnography. What emerged was five themes which we think point to how technology is changing behaviours.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      Foolproof acquires creative technology agency Knit

      By Peter Ballard 14 Jan 2015

      This week we announced our acquisition of Knit, an award-winning creative technology company.

      Tags: Technology, Foolproof news, Knit

      From Uni to UX

      By Foolproof 06 Jan 2015

      Making that transition from university to the world of UX can be a bit daunting. Duncan talks about his experiences and provides a bit of advice for the next generation of UXers

      Tags: UX jobs & skills

      Interview: From research consultant to designer

      By Foolproof 22 Dec 2014

      Interview with Matt Radbourne on his career transition from UX consultant to designer.

      Tags: UX jobs & skills

      Why experience design is a team sport

      By Leslie Fountain 19 Dec 2014

      Leslie Fountain's presentation from NUX3 in Manchester talking about why experience design is a team sport.

      Tags: UX jobs & skills, UX design thinking

      World Usability Day 2014: engagement

      By Foolproof 15 Dec 2014

      We welcomed friends and peers from local universities and meet-up groups into our three offices for World Usability Day. It’s always one of the highlights of our calendar year – and this year was no different.

      Tags: Foolproof news

      12 tips for retailers for improving the Xmas experience

      By Foolproof 12 Dec 2014

      We’ve entered into the spirit of festivities and had a quick whip round to compile this list of top tips for retailers looking to create a cracking experience for customers this Christmas.

      Tags: Mobile & smart devices, Experience design, Consumer & retail

      Retail Banking Singapore: Shopping for personal credit

      By Foolproof 08 Dec 2014

      This report examines the way in which Singapore consumers find, evaluate and make decisions on credit cards and personal loans. It also raises pertinent questions which may influence the way Singapore retail banking develops in the future.

      Tags: Mobile & smart devices, Financial services, Experience design