Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      It’s alive! The new Foolproof site

      By Peter Ballard 24 Oct 2013

      Those of you who know Foolproof of old, will have noticed that we have a brand new website and a whole new visual identity too.

      Tags: Foolproof news

      Redesigning business culture and thinking around the customer

      By Tim Loo 21 Oct 2013

      This post contains Tim Loo's slideshare presentation from UX Strat '13 where he discussed the challenges and opportunities for UX strategists in redesigning organisational attitudes and thinking around the customer.

      Tags: Brand & marketing, Experience design, UX strategy

      User-centred design & agile

      By Lauren Coleman 17 Oct 2013

      A recent UXPA event focused on agile UX and the benefits and rewards this process can have.

      Tags: UX design & practice

      UX Strategy: The Brand Experience Gap

      By Foolproof 16 Oct 2013

      How in an increasingly complex and digitally centric world, consumers are quickly evolving their thinking and behaviour but businesses are struggling to keep up.

      Tags: Brand & marketing, UX strategy

      Do lab conditions bias results?

      By Foolproof 04 Oct 2013

      Here’s a paper which sheds some light on the important question of do labs bias results.

      Tags: UX design & practice

      iOS 7 and the UX of updates

      By Rob Sterry 02 Oct 2013

      The launch of iOS 7 highlights some of the user experience problems created by introducing an update.

      Tags: Mobile & smart devices, UX design thinking

      Making agile the friend of experience design

      By Rob Gillham 17 Sep 2013

      If UX is to create positive outcomes for complex software projects, engagement with approaches like Agile is a necessity. Here are four suggestions for making agile the friend of experience design.

      Tags: UX design & practice

      Customer experience for competitive advantage

      By Foolproof 16 Sep 2013

      Another prescient classic from 2009. It looks like the world is catching up on this one now.

      Tags: Brand & marketing, UX design thinking

      7-day bank switching could fall flat

      By Peter Ballard 16 Sep 2013

      The current account switching service promises to make it easier for customers to switch banks. This post addresses whether this new service will have a measurable impact.

      Tags: Brand & marketing, Financial services

      Going Mobile: Understanding & Winning the Mobile Consumer

      By Foolproof 10 Sep 2013

      An introduction to today's mobile consumers, and the implications for businesses competing for first place in the fast changing mobile space.

      Tags: Mobile & smart devices, Consumer behaviour

      Smart meters

      By Foolproof 06 Sep 2013

      How smart meters will affect the supplier-customer relationship, and what to do about it

      Tags: Energy & utilities, Consumer behaviour

      Payment Protection Insurance

      By Foolproof 06 Sep 2013

      The Payment Protection Insurance (PPI) online marketplace is a battlefield where neither the consumer nor provider is winning.

      Tags: Financial services

      Online Shopping Survey: Utilities

      By Foolproof 06 Sep 2013

      This study uncovers how the online market for gas and electricity works (and doesn’t work) for UK consumers. We hope our report will help provide inspiration and ideas for companies looking to improve the value of the online channel for customer acquisition and retention.

      Tags: Energy & utilities, Consumer behaviour

      Online Shopping Survey: Travel

      By Foolproof 06 Sep 2013

      In this first OSS review of the online travel market we use our established ethnographic research method to examine the various factors shaping the customer experience and influencing online holiday bookings today.

      Tags: Consumer behaviour, Travel & leisure

      Online Shopping Survey: Personal Loans

      By Foolproof 06 Sep 2013

      Our 2007 report records and explains the behaviour and frustrations of online consumers. It should give loans marketers and product managers ideas about how to meet consumers needs more effectively. We hope it will help bring success to companies selling loans online.

      Tags: Financial services, Consumer behaviour

      Online Shopping Survey: Mortgages

      By Foolproof 06 Sep 2013

      Consumers have learned to trust the web as a place to find and buy almost every other type of financial product. They are surprised how hard it is to shop for mortgages online. Many are impatient for the major brands to do more to inform, engage and persuade them in the digital space.

      Tags: Financial services, Consumer behaviour

      Online Shopping Survey: General Insurance

      By Foolproof 06 Sep 2013

      Our third look at the general insurance market has produced some very interesting findings. In the 18 months since our last report, a significant evolution in consumer shopping behaviour has taken place.

      Tags: Financial services, Consumer behaviour

      Online Shopping Survey: Current Accounts

      By Foolproof 06 Sep 2013

      This is our first look at the online marketplace for current accounts. It clearly shows how the tools and resources available to online shoppers make it hard to sell traditional products in a traditional way

      Tags: Financial services, Consumer behaviour

      Online Shopping Survey: Credit Cards

      By Foolproof 06 Sep 2013

      Consumers are starting to find it hard to distinguish between the brands and products on offer. And this makes it difficult to summon up the conviction to select and apply for a new card.

      Tags: Financial services, Consumer behaviour

      Mobile & Africa: Are smartphones really smart?

      By Foolproof 06 Sep 2013

      Commentators have remarked on the opportunity for mobile handset manufacturers, operators and mobile apps in sub-Saharan Africa for years.

      Tags: Mobile & smart devices, International

      London 2012 ticketing: The Good the Bad and the Ugly

      By Foolproof 06 Sep 2013

      The moment we’ve all been waiting for has arrived; applications for tickets to the London 2012 Olympics is now open and we’ve spent the day reviewing the application process.

      Tags: Consumer & retail