Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Near-field communications: is it finally time?

      By Tom Wood 20 Nov 2014

      Many technologies start life as a solution looking for a problem. It’s the moment when a problem, a real-world user need, finds its solution in a technology that things can start to change. Is NFC at that tipping point or will we see another flurry of poorly planned and poorly executed solutions?

      Tags: Mobile & smart devices

      Operation OpenStreetMap

      By Joe Duffy 14 Nov 2014

      Our clients’ desire to gain an understanding of user behaviours and emerging markets gives us the opportunity to conduct research in some amazing places. So when we were introduced to OpenStreetMap we soon found a way to harness the global knowledge of our co-workers and map some of the weird and wonderful locations we've visited over the years.

      Tags: Foolproof news

      Tactics for crafting your UX portfolio

      By Orla Hennessy 13 Nov 2014

      A great UX portfolio showcases your projects in an engaging way while succinctly describing your approach and design thinking. Here are some tips for crafting your portfolio.

      Tags: UX jobs & skills

      John Lewis: 150 years of retail experience design

      By Foolproof 07 Nov 2014

      As part of the 150 year celebrations earlier this year, John Lewis set up JLABS, a technology incubator for start ups. 150 years on and John Lewis is proving that it is still a leader in retail experience design


      TSB has designs on a better banking experience

      By Peter Ballard 06 Nov 2014

      Banking may not seem the most likely industry in which to find a brand doing something completely different in digital. But it’s exactly this challenge that TSB is tackling head-on by embracing the needs of customers.

      Tags: Financial services, Experience design

      Beacons: a disappointing start for an emerging technology

      By Irene Infante 31 Oct 2014

      Beacons look like a useful new technology but (as with so many new technologies) early implementations have so far failed to create value for customers – focusing instead on commercial novelty.

      Tags: Mobile & smart devices, Technology

      World Usability Day 2014

      By Foolproof 24 Oct 2014

      We are always keen to open our doors to the next generation of user experience professionals. World Usability Day provides a great opportunity to play host to students and anyone who is interested in making a career in experience design.

      Tags: Foolproof news

      Service Design Network sketchnotes 2014

      By Lauren Coleman 15 Oct 2014

      Sketchnotes taken during two talks given at the SDGC event in Stockholm focusing on the importance and value of employee statisfaction and customer experience

      Tags: Brand & marketing, Experience design

      Interview: Nicole Harlow, Senior Consultant

      By Joe Duffy 09 Oct 2014

      This interview profile’s Nicole Harlow, a Senior Consultant at Foolproof. It looks at her career path before joining the company, her role and main responsibilities as a Senior Consultant and what she finds most challenging and rewarding about this role.

      Tags: UX jobs & skills, Foolproof news

      Mobile tapping: in-the-wild research

      By Foolproof 29 Sep 2014

      We sent a team to Seoul in South Korea to conduct an in-the-wild study of the applications and users of mobile proximity technologies. What we found was fascinating and offers much to learn for companies thinking about their own mobile tapping projects.

      Tags: Mobile & smart devices, UX design & practice, Consumer behaviour

      Website optimisation - live is not the finish line

      By Nicky Walker 19 Sep 2014

      Launching a new website costs a lot of time and money. But in order to fully capitalise on your investment, optimisation is needed to fine tune the user experience. The tiny stuff is where you stand to make the biggest impact.

      Tags: Optimisation, Data & analytics, UX design & practice

      Waterfall vs Agile in experience design projects

      By Foolproof 10 Sep 2014

      There are primarily two project management methodologies employed by Experience Design agencies: Waterfall and Agile. However, from my experience large experience design projects require a more flexible approach focused on outcomes, rather than process.

      Tags: Experience design, UX design & practice

      Enhancing the touchscreen experience

      By Foolproof 04 Sep 2014

      Touchscreens are everywhere, yet little has changed when it comes to hardware. Whilst some companies like Tactus and Disney Research have addressed some of the interaction challenges posed by touchscreen, few take the experience to the next level.

      Tags: Mobile & smart devices, Consumer behaviour

      Why Quantified Self falls short for health tracking

      By Foolproof 28 Aug 2014

      Technology is fueling an obsession with collecting personal data. But without insight and interpretation what does this data actually tell us beyond the basic facts such as distance or number of steps?

      Tags: Technology, Data & analytics

      How did you book your last holiday?

      By Rob Sterry 20 Aug 2014

      Little has changed when it comes to the holiday decision process, but guerrilla interviews with holidaymakers reveals just how much more self-sufficient we are when it comes to booking. This is great news for customers, but not such great news for travel agents.

      Tags: Travel & leisure

      UXPA London 2014 sketchnotes

      By Lauren Coleman 13 Aug 2014

      Sketchnotes taken during three talks given at the UXPA international event in London including friendship groups, aggressive research, and design for fingers and thumbs.


      Which came first, creativity or insight?

      By James Reeve 07 Aug 2014

      Creativity is not a box ticking exercise. But to arrive at the optimum solution there are some underlying principles that need to be addressed.

      Tags: Experience design, UX design thinking

      Wearable technology, where next?

      By Leslie Fountain 29 Jul 2014

      Just looking good is no longer enough for consumers to engage with wearable technology long-term. The combination of function, aesthetics and context is what will truly define whether a piece of wearable technology will be adopted and loved by users.

      Tags: Mobile & smart devices

      Create an improved user experience with off-the-shelf tech

      By Rob Gillham 16 Jul 2014

      With budgets increasingly squeezed, many businesses are looking to gain maximum value from reduced IT expenditure. This has led to increasingly price-driven procurement of software platforms. It is often assumed – wrongly - that this fiscal pragmatism must also come at a cost to user experience.

      Tags: Technology, Business to business

      M&S fall in online sales highlights the risks of replatforming

      By Peter Ballard 14 Jul 2014

      Too many companies view replatforming as a technical challenge, rather than seeing it for what it is: a customer challenge. M&S’s recent announcement of a decline in online sales is a timely reminder the risks involved in major replatforming programmes.

      Tags: Brand & marketing, Consumer & retail

      Selling to the tech-savvy Chinese consumer

      By Foolproof 09 Jul 2014

      China is a market that you just can’t ignore these days. Marketers wanting to succeed in this market need to have a strong strategic focus on mobile and social.

      Tags: Consumer & retail, International