Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Designing for mobile part 3: Visual design

      By Elaine McVicar 10 Jun 2014

      In the final part of this series of articles for UX Booth on ‘Designing for mobile’ Elaine McVicar explores visual design solutions and the associated best practices necessary to produce beautiful, usable applications.

      Tags: Mobile & smart devices, UX design & practice

      Don’t strive for innovation, strive for solutions

      By Rob Sterry 06 Jun 2014

      As a UX designer I constantly feel the pressure to innovate but Dan Rubin's recent talk at UX Lisbon taught me not to strive for innovation. Strive for solutions and innovation will happen.

      Tags: UX design thinking

      10 tips for improving your T&Cs

      By Foolproof 03 Jun 2014

      It takes an average of 25 minutes to read standard website terms and conditions. This represents a significant barrier to consumers’ understanding of what they are signing up to. But how can businesses make a comprehensive legal document readable and easy to understand for consumers?

      Tags: UX design & practice

      Digital Summit Atlanta sketchnotes

      By Foolproof 27 May 2014

      We recently attended the Digital Summit in Atlanta, here are sketchnotes we made summing up three key presentations.

      Tags: Foolproof news

      Get your staff on board with new technology

      By Anne Kehlet Bavngaard 20 May 2014

      When designing user experiences it can be compelling to think of customers as the most important users and pay less attention to other user groups. But, in doing so, important insights may be missed. Our recent research into mobile tapping highlighted this exact problem.

      Tags: Brand & marketing, Mobile & smart devices, Consumer behaviour

      UX strategy at UX Brighton

      By Tim Loo 15 May 2014

      This presentation frames UX strategy in the context in which I mainly work with Foolproof clients - large multinational corporations – and why I think UX professionals have an opportunity to take a leading role in the formation of customer experience strategy.

      Tags: Brand & marketing, Experience design, UX strategy

      UX benchmark: retail banking Singapore

      By Neil Pawley, Khai Seng Hong 07 May 2014

      We’ve been talking to consumers in Singapore to find out what drives their decision-making when shopping for financial services online. Our findings pose some interesting challenges for retail banks in Asia.

      Tags: Financial services, Consumer behaviour, International

      Banks that love you back

      By Foolproof 06 May 2014

      Now that it’s easier for customers to switch current accounts, banks are attempting to entice people in with new initiatives. But customer loyalty is a bank’s greatest opportunity for attracting switchers. Here's why...

      Tags: Brand & marketing, Financial services

      The when, how and why of NFC

      By Anne Kehlet Bavngaard, Nicole Harlow, Samantha Yuen 24 Apr 2014

      We’re setting out on a research study to investigate how tapping and swiping technology could eventually be adopted worldwide and the reasons why people will use it and find it beneficial.

      Tags: Mobile & smart devices, Consumer behaviour

      Supporting password recall through design

      By Foolproof 15 Apr 2014

      When designing password log-in systems businesses must remember to design holistically for all the senses and use design to support memory. Here's why...

      Tags: UX design & practice, Consumer behaviour

      Mitigating the negative impact of CAPTCHA

      By Sophie Grencis 08 Apr 2014

      Does the addition of a form CAPTCHA negatively impact conversion? Yes, but by how much depends on how it is implemented.

      Tags: UX design & practice

      Making product comparison work on mobile

      By Foolproof 21 Mar 2014

      Due to the limited screen size on mobile, using them for product comparison can be a rather poor experience. In this post, I provide some design suggestions to improve the usability of comparison tables on mobile.

      Tags: Mobile & smart devices, UX design & practice

      Creativity for the rest of us

      By Foolproof 19 Mar 2014

      In this talk Tom Wood shares some pretty challenging ideas about our perceptions of creativity.

      Tags: Brand & marketing

      The Android Engagement Paradox: conclusions and implications

      By Foolproof 19 Mar 2014

      This report sheds light on the Android Engagement Paradox, but also covers wider themes and implications for both smartphone manufacturers and companies providing mobile apps and services.

      Tags: Brand & marketing, Mobile & smart devices

      Designing for the online haggle

      By Peter Ballard 05 Mar 2014

      "Bagging a bargain" is an engrained part of the shopping psyche in Asia. How can this bargaining mentality be catered for when shopping online?

      Tags: Brand & marketing, Consumer behaviour, International

      ATOC launch new product and web experience

      By Luke Romeril 03 Mar 2014

      Foolproof partnered with the Association of Train Operating Companies to design the product page for the launch of its new railcard - 'Two Together'.

      Tags: Foolproof news, Travel & leisure

      The user experience of enterprise technology

      By Rob Gillham 25 Feb 2014

      Most big businesses globally are locked into some kind of reliance on enterprise technology. Unfortunately such systems are not only fiendishly difficult to install and maintain, but often equally challenging for the workforce to use. When the stakes are so high, why is the user experience of enterprise systems so bad?

      Tags: Brand & marketing, Business to business

      Obituary for Smartphones – Premature, yet inevitable?

      By Foolproof 18 Feb 2014

      Why wearable technology, and Google Glass, in particular could supplant the universe of smartphones, becoming an ecosystem in their own right.

      Tags: Mobile & smart devices, Technology

      HSBC scoop top CIM award

      By Foolproof 13 Feb 2014

      Congratulations to the HSBC Expat team who won two big awards at last night’s Chartered Institute of Marketing Excellence Awards.

      Tags: Financial services, Foolproof news

      Ryanair’s U-turn on customer experience

      By Ed Walker 12 Feb 2014

      As Ryanair turns its attention to the customer experience, will its strategy go far enough towards creating a culture where both Ryanair and its customers are winners?

      Tags: Brand & marketing, Experience design, Travel & leisure

      Consumer credit: here we go again

      By Tom Wood 04 Feb 2014

      After a five year break it looks like a number of UK banks and financial brands are starting to show an interest in personal lending. But will things be different this time around?

      Tags: Brand & marketing, Financial services