Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      A handy way of staying in touch abroad

      By Elsa Plumley 25 Jul 2013

      We put 'Handy' to the test. Does this service, which rents smartphone handsets to travellers with unlimited data and calls included, enhance the holiday makers’ experience.

      Tags: Technology, Travel & leisure, International

      Understanding the Changes in Mobile Consumer Behaviour

      By Foolproof 23 Jul 2013

      In this webinar we delve deeper into the mind of the mobile consumer taking you through four mobile personas.

      Tags: Mobile & smart devices, Consumer behaviour

      Test drive booking online

      By Foolproof 23 Jul 2013

      A comparative study of the test drive booking process across 32 automotive websites.

      Tags: Automotive

      Innovating for agile retail: The Drum Live

      By Foolproof 19 Jul 2013

      Reflections from The Drum Live where vendor and client-side leaders discuss topics such as retail service design and social platform strategy.

      Tags: Consumer & retail

      Impact of Consumer Rights bill on Customer Experience

      By Meriel Lenfestey 11 Jul 2013

      The Consumer Rights Bill has been described as “the most radical overhaul of consumer law for more than three decades”. This post looks at the impact of the Bill and whether it will enable companies to take a longer term view.

      Tags: Brand & marketing, UX design thinking

      The UX challenges of free-to-play games

      By Philip Morton 09 Jul 2013

      Free-to-play is an interesting business model in the videogame market but relies on the quality of the initial user experience. We talk with Chris Cook of Wargaming about the challenges of making games using the free-to-play business model

      Tags: Games & gaming

      Meet our growing design team

      By Foolproof 08 Jul 2013

      Our design team is growing rapidly. Meet our new interaction and visual designers.

      Tags: Foolproof news

      Lightning talks on content strategy

      By Lauren Coleman 04 Jul 2013

      Lightening talks on content strategy offered speakers the chance to give their unique perspectives on the topic, providing best practice tips and tricks and sparking fast moving discussions. Three distinct themes emerged from the eight talks; Be original, collaborate and capture real data.

      Tags: Brand & marketing

      The big data, analytics and UX love affair

      By Leslie Fountain 02 Jul 2013

      Big data and analytics alone are not enough to win significant competitive advantage. To understand human behaviour, motivations and emotional triggers and therefore create more personal and engaging experiences, you need to understand the full context.

      Tags: Data & analytics

      Google super sync sports makes Cannes shortlist

      By Foolproof 01 Jul 2013

      Google UK London was nominated for its Super Sync Sports game in the Mobile Lion’s category at the 2013 Cannes Festival. We were thrilled to work with Google Creative Lab on Super Sync Sports, conducting user research to explore how easy it was to use and how satisfying it was to play.

      Tags: Games & gaming

      A day in the life of a UX Consultant

      By Lauren Coleman 27 Jun 2013

      This post is a picture diary of an average day in the life of a UX Consultant at Foolproof including a workshop with clients, after work event and plenty of post-its.

      Tags: UX jobs & skills

      UX Camp Europe 2013

      By Jan Srutek 24 Jun 2013

      UX Camp London 2013 was two days filled with talks, workshops, and discussions. This post focuses on two of the talks around wearable sensors and the next generation of user interfaces.

      Tags: Technology

      Behavioural economics and the perfect holiday

      By Tom Wood 21 Jun 2013

      Booking a holiday can be a stressful experience for customers. Using insights into the way humans think, feel and act you can create a holiday booking experience that evokes positive memories, maximising the potential for brand loyalty and repeat purchase.

      Tags: UX design & practice, Consumer behaviour, Travel & leisure

      Do travel add-ons add up?

      By Elsa Plumley 19 Jun 2013

      Holiday add-ons such as travel insurance, airport transfers or extra leg-room are high margin products for the travel industry and because of this are aggressively pushed in the online sales journey. Our research suggests there are more effective ways of making these ancillary sales.

      Tags: UX design & practice, Travel & leisure

      Next-gen gaming kicks off at E3 2013

      By Philip Morton 17 Jun 2013

      The 2013 E3 trade show gave a few insights into the direction of the gaming industry. Both Sony and Microsoft launched new consoles, independently produced games were a hot topic and the battle for the living room and to become the first choice for entertainment continued.

      Tags: Games & gaming

      Designing for mobile

      By Elaine McVicar 10 Jun 2013

      Mobile devices present a host of new constraints (and opportunities) for design and it’s important to understand how this impacts both the information architecture and the interaction design. In two articles for UX Booth Elaine looked at these two points and highlighted the considerations when designing for mobile.

      Tags: Mobile & smart devices, UX design & practice

      Form has a function

      By Foolproof 07 Jun 2013

      Visual aesthetics are not always embraced by UX designers. However, the form of your product is an important aspect in defining how your product feels to your customers and should be treated as such. This post argues the case for form and why products with a beautiful form work better.

      Tags: UX design thinking

      Global vs Local

      By Neil Pawley 06 Jun 2013

      There's a natural tension between a bank's need to standardise their global offering and the familiar aspects that customer's value in their local branch. In this video Neil Pawley discusses how banks can find the right balance between global and local.

      Tags: Financial services, International

      Digital shoreditch and behavioural design

      By Foolproof 04 Jun 2013

      'What is the internet of things?' and 'Getting out of the building' - two enlightening talks from Digital Shoreditch 2013.

      Tags: Foolproof news

      UX Strategy and the Age of Alignment

      By Tim Loo 22 May 2013

      UX Strategy can help big organisations overcome their obstacles to providing a great user experience. This article explores the four pillars of user experience strategy that together are crucial in facilitating alignment and a common sense of purpose within businesses.

      Tags: Brand & marketing, Experience design, UX strategy

      How to turn page views into purchases

      By Foolproof 15 May 2013

      Getting the content right for both users and SEO is crucial when designing successful web pages that leave a great lasting first impression. This post compiles top tips for turning page views into purchases through effective content planning.

      Tags: UX design & practice