Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      iOS7: Being enterprising

      By Foolproof 22 Aug 2013

      For an enterprise organisation which has embraced mobile as a key channel, iOS7 may provide opportunities to unlock additional value for users. But, does the potential value justify the investment of time?

      Tags: Mobile & smart devices

      User experience and scientific methods

      By James Coston 20 Aug 2013

      This article for UX Matters looks at the real value of eyetracking and explains why it is limited within our field and why the way our industry functions makes it hard to gain valid data.

      Tags: UX design & practice

      10 reasons your Grandad is cooler than you

      By Foolproof 15 Aug 2013

      We often link ageing with disability and the ‘pre-digital’ generation. This infographic from Plusnet may convince you to reconsider older people as part of your target audience.

      Tags: Technology

      Design for a responsive reading experience: Typography first

      By Foolproof 06 Aug 2013

      Users are looking to mobile and tablets to consume content. Designing a good responsive reading experience that allows users to easily consume content means designing with typography first.

      Tags: UX design & practice

      eBay – importance of design for improving CX

      By Peter Ballard 31 Jul 2013

      In an interview Ebay’s CEO described the importance of design in improving the overall customer experience. We were particularly interested to hear how ‘mobile’ has driven many of eBay’s changes.

      Tags: Mobile & smart devices

      Emerging technologies meets luxury brands

      By Lauren Coleman 31 Jul 2013

      Many luxury brands have successfully implemented new technologies and as a result enhanced their brand presence and reached out to new customers. This post looks at how these brands have used these technologies to create richer experiences.

      Tags: Technology, Consumer & retail

      What is user experience strategy?

      By Tim Loo 26 Jul 2013

      More and more major brands are looking at user experience as a sustainable source of competitive advantage. But to realise this goal UX thinking needs to be joined up across a business.

      Tags: Brand & marketing, Experience design, UX strategy

      A handy way of staying in touch abroad

      By Elsa Plumley 25 Jul 2013

      We put 'Handy' to the test. Does this service, which rents smartphone handsets to travellers with unlimited data and calls included, enhance the holiday makers’ experience.

      Tags: Technology, Travel & leisure, International

      Understanding the Changes in Mobile Consumer Behaviour

      By Foolproof 23 Jul 2013

      In this webinar we delve deeper into the mind of the mobile consumer taking you through four mobile personas.

      Tags: Mobile & smart devices, Consumer behaviour

      Test drive booking online

      By Foolproof 23 Jul 2013

      A comparative study of the test drive booking process across 32 automotive websites.

      Tags: Automotive

      Innovating for agile retail: The Drum Live

      By Foolproof 19 Jul 2013

      Reflections from The Drum Live where vendor and client-side leaders discuss topics such as retail service design and social platform strategy.

      Tags: Consumer & retail

      Impact of Consumer Rights bill on Customer Experience

      By Meriel Lenfestey 11 Jul 2013

      The Consumer Rights Bill has been described as “the most radical overhaul of consumer law for more than three decades”. This post looks at the impact of the Bill and whether it will enable companies to take a longer term view.

      Tags: Brand & marketing, UX design thinking

      The UX challenges of free-to-play games

      By Philip Morton 09 Jul 2013

      Free-to-play is an interesting business model in the videogame market but relies on the quality of the initial user experience. We talk with Chris Cook of Wargaming about the challenges of making games using the free-to-play business model

      Tags: Games & gaming

      Meet our growing design team

      By Foolproof 08 Jul 2013

      Our design team is growing rapidly. Meet our new interaction and visual designers.

      Tags: Foolproof news

      Lightning talks on content strategy

      By Lauren Coleman 04 Jul 2013

      Lightening talks on content strategy offered speakers the chance to give their unique perspectives on the topic, providing best practice tips and tricks and sparking fast moving discussions. Three distinct themes emerged from the eight talks; Be original, collaborate and capture real data.

      Tags: Brand & marketing

      The big data, analytics and UX love affair

      By Leslie Fountain 02 Jul 2013

      Big data and analytics alone are not enough to win significant competitive advantage. To understand human behaviour, motivations and emotional triggers and therefore create more personal and engaging experiences, you need to understand the full context.

      Tags: Data & analytics

      Google super sync sports makes Cannes shortlist

      By Foolproof 01 Jul 2013

      Google UK London was nominated for its Super Sync Sports game in the Mobile Lion’s category at the 2013 Cannes Festival. We were thrilled to work with Google Creative Lab on Super Sync Sports, conducting user research to explore how easy it was to use and how satisfying it was to play.

      Tags: Games & gaming

      A day in the life of a UX Consultant

      By Lauren Coleman 27 Jun 2013

      This post is a picture diary of an average day in the life of a UX Consultant at Foolproof including a workshop with clients, after work event and plenty of post-its.

      Tags: UX jobs & skills

      UX Camp Europe 2013

      By Jan Srutek 24 Jun 2013

      UX Camp London 2013 was two days filled with talks, workshops, and discussions. This post focuses on two of the talks around wearable sensors and the next generation of user interfaces.

      Tags: Technology

      Behavioural economics and the perfect holiday

      By Tom Wood 21 Jun 2013

      Booking a holiday can be a stressful experience for customers. Using insights into the way humans think, feel and act you can create a holiday booking experience that evokes positive memories, maximising the potential for brand loyalty and repeat purchase.

      Tags: UX design & practice, Consumer behaviour, Travel & leisure

      Do travel add-ons add up?

      By Elsa Plumley 19 Jun 2013

      Holiday add-ons such as travel insurance, airport transfers or extra leg-room are high margin products for the travel industry and because of this are aggressively pushed in the online sales journey. Our research suggests there are more effective ways of making these ancillary sales.

      Tags: UX design & practice, Travel & leisure