Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Behavioural economics and the perfect holiday

      By Tom Wood 21 Jun 2013

      Booking a holiday can be a stressful experience for customers. Using insights into the way humans think, feel and act you can create a holiday booking experience that evokes positive memories, maximising the potential for brand loyalty and repeat purchase.

      Tags: UX design & practice, Consumer behaviour, Travel & leisure

      Do travel add-ons add up?

      By Elsa Plumley 19 Jun 2013

      Holiday add-ons such as travel insurance, airport transfers or extra leg-room are high margin products for the travel industry and because of this are aggressively pushed in the online sales journey. Our research suggests there are more effective ways of making these ancillary sales.

      Tags: UX design & practice, Travel & leisure

      Next-gen gaming kicks off at E3 2013

      By Philip Morton 17 Jun 2013

      The 2013 E3 trade show gave a few insights into the direction of the gaming industry. Both Sony and Microsoft launched new consoles, independently produced games were a hot topic and the battle for the living room and to become the first choice for entertainment continued.

      Tags: Games & gaming

      Designing for mobile

      By Elaine McVicar 10 Jun 2013

      Mobile devices present a host of new constraints (and opportunities) for design and it’s important to understand how this impacts both the information architecture and the interaction design. In two articles for UX Booth Elaine looked at these two points and highlighted the considerations when designing for mobile.

      Tags: Mobile & smart devices, UX design & practice

      Form has a function

      By Foolproof 07 Jun 2013

      Visual aesthetics are not always embraced by UX designers. However, the form of your product is an important aspect in defining how your product feels to your customers and should be treated as such. This post argues the case for form and why products with a beautiful form work better.

      Tags: UX design thinking

      Global vs Local

      By Neil Pawley 06 Jun 2013

      There's a natural tension between a bank's need to standardise their global offering and the familiar aspects that customer's value in their local branch. In this video Neil Pawley discusses how banks can find the right balance between global and local.

      Tags: Financial services, International

      Digital shoreditch and behavioural design

      By Foolproof 04 Jun 2013

      'What is the internet of things?' and 'Getting out of the building' - two enlightening talks from Digital Shoreditch 2013.

      Tags: Foolproof news

      UX Strategy and the Age of Alignment

      By Tim Loo 22 May 2013

      UX Strategy can help big organisations overcome their obstacles to providing a great user experience. This article explores the four pillars of user experience strategy that together are crucial in facilitating alignment and a common sense of purpose within businesses.

      Tags: Brand & marketing, Experience design, UX strategy

      How to turn page views into purchases

      By Foolproof 15 May 2013

      Getting the content right for both users and SEO is crucial when designing successful web pages that leave a great lasting first impression. This post compiles top tips for turning page views into purchases through effective content planning.

      Tags: UX design & practice

      Digital Experience design: risk, satisficing & opportunity

      By Foolproof 08 May 2013

      Two key trends with practical implications for experience design and digital product development have emerged. This post examines these two trends and assesses the practical implications they will have for the optimisation of digital experiences and new digital products.

      Tags: UX design thinking

      Windows 8 update to address customer feedback

      By Foolproof 08 May 2013

      In 2012 we predicted that Windows 7 was a bold move for Microsoft and came with a steep learning curve for users. In their 8.1 update Microsoft is attempting to address “customer feedback”, a timely lesson to brands about good user experience design.

      Tags: Technology

      Newt/Judge Experiment, the results are in…

      By Foolproof 26 Apr 2013

      The results from our Newt/Judge experiment with The Drum are in, proving pretty conclusively that alcohol really can make you more creative. Here’s a sneaky peek at some of the results.

      Tags: Foolproof news

      Confab London 2013

      By Elaine McVicar 26 Apr 2013

      As content forms a large part of the user experience, it’s important to understand how the user engages with it. Confab 2013 focused on creating better content for customers through an effective content strategy.

      Tags: UX design & practice

      Battle for the living room heats up

      By Philip Morton 24 Apr 2013

      Becoming the first choice for entertainment when people have downtime at home or are socialising with friends is currently the main aim for companies within consumer electronics. Here's some tips for success in this battle for the living room.

      Tags: Games & gaming, Media

      Lean UX- when Jeff met Foolproof

      By Tim Loo 18 Apr 2013

      Jeff Gothelf, author of ‘Lean UX: Applying Lean Principles to Improve User Experience’ visited our office to talk about his book and all things lean UX. Here's a taste of what we chatted about.

      Tags: Foolproof news

      Jobs-to-be-done theory and experience design

      By Philip Morton 10 Apr 2013

      Too often, organisations create products without understanding their customers’ underlying motivations or goals. This post explores how ‘jobs-to-be-done’ theory and experience design can work together.

      Tags: UX design thinking

      Future Human & wearable tech

      By Lauren Coleman 03 Apr 2013

      Sketchnotes from 'Future Human' exploringtThe ‘Smart Self’ movement - a growing industry in personal health and fitness technologies and digitally customisable clothing.

      Tags: Technology

      Video: Creativity and Alcohol

      By Foolproof 25 Mar 2013

      Does alcohol really make you more creative, or just make you think that you are? This video posted by The Drum is a trailer ahead of the results from our Newt Judge Experiment which sought to answer that question.

      Tags: Foolproof news

      Thoughts from Retail Week Live

      By Peter Ballard 19 Mar 2013

      At Retail Week Live 2013 the well-publicised challenges facing the sector were at the forefront of talks and conversations. Themes included the rise of mobile, the omni-channel challenge and the changing face retail spaces.

      Tags: Consumer & retail

      Red noses, cakes and delicious bakes

      By Foolproof 15 Mar 2013

      For Comic Relief, bakers from across the business created delicious home baked goodies ranging from savoury quiches and sausage rolls to brownies, cupcakes and shortbread.

      Tags: Foolproof news

      Technology fuels growth at MWC

      By Foolproof 13 Mar 2013

      Mobile World Congress proved that mobile is of ever increasing importance to businesses across the world, bringing together over 70,000 attendees with interests in the mobile industry. Here is a small taster of the topics covered at the conference.

      Tags: Mobile & smart devices