Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Fresh blood (sweat and tears)

      By Foolproof 19 Dec 2013

      We recently hosted a weekend event for students from That Awesome Design Association (TADA!), of Loughborough University where we set them two design challenges.

      Tags: UX jobs & skills

      The Coca-Cola Company and creativity

      By Lauren Coleman 17 Dec 2013

      Sketchnotes from presentation by Jonathan Mildenhall, who is responsible for leading global creative vision and strategy for The Coca-Cola Company’s portfolio of global brands.

      Tags: Brand & marketing

      UX Pub Crawl

      By Danielle Lyon 12 Dec 2013

      With Christmas coming we’ve put in some hard hours looking at emerging user experiences in pubs and restaurants – a UX pub crawl. Here's what we did, where we did it and what we thought of it.

      Tags: Foolproof news

      Service Design Network conference sketchnotes

      By Lauren Coleman 28 Nov 2013

      Foolproof recently sponsored the Service Design Network Conference. While we were there we made some sketchnotes for a selection of the presentations.


      The principles of Playful

      By Foolproof 22 Nov 2013

      Takeaways in the form of design principles from this year's Playful event for easy consumption.


      UX Strat 2013, what did we learn?

      By Foolproof 20 Nov 2013

      UX Strat was a three-day conference with one day of workshops and two days of speakers. It gave us all the opportunity to put our heads together to work out what UX strategy really is and to discuss this emerging field.

      Tags: Brand & marketing, UX strategy

      Where’s the win/win in retail banking?

      By Tom Wood, Tim Loo 15 Nov 2013

      In this video Tim and I share our thoughts about the contrasting needs of banks and their customers. We draw some conclusions about where these overlap and what this might suggest for Banks about experience design strategy.

      Tags: Financial services, Experience design, UX strategy

      The secret to Butlins' business transformation

      By Lauren Coleman 12 Nov 2013

      Sketchnotes from our interview with Jamie Thomson, Head of Entertainment at Butlins, on the internal and external transformation of the business.

      Tags: Travel & leisure

      Can design be both intuitive and innovative?

      By Jan Srutek 04 Nov 2013

      This post explores the role of the ‘familiar’ in helping users embrace innovative new products and services.

      Tags: UX design thinking

      Bridging the experience gap

      By Foolproof 30 Oct 2013

      Where do the business goals of banks overlap with the personal needs of their customers? In this webinar Tom Wood and Tim Loo share their conclusions drawn from thousands of hours of Qualitative research with banking customers.

      Tags: Financial services, UX strategy

      It’s alive! The new Foolproof site

      By Peter Ballard 24 Oct 2013

      Those of you who know Foolproof of old, will have noticed that we have a brand new website and a whole new visual identity too.

      Tags: Foolproof news

      Redesigning business culture and thinking around the customer

      By Tim Loo 21 Oct 2013

      This post contains Tim Loo's slideshare presentation from UX Strat '13 where he discussed the challenges and opportunities for UX strategists in redesigning organisational attitudes and thinking around the customer.

      Tags: Brand & marketing, Experience design, UX strategy

      User-centred design & agile

      By Lauren Coleman 17 Oct 2013

      A recent UXPA event focused on agile UX and the benefits and rewards this process can have.

      Tags: UX design & practice

      UX Strategy: The Brand Experience Gap

      By Foolproof 16 Oct 2013

      How in an increasingly complex and digitally centric world, consumers are quickly evolving their thinking and behaviour but businesses are struggling to keep up.

      Tags: Brand & marketing, UX strategy

      Do lab conditions bias results?

      By Foolproof 04 Oct 2013

      Here’s a paper which sheds some light on the important question of do labs bias results.

      Tags: UX design & practice

      iOS 7 and the UX of updates

      By Rob Sterry 02 Oct 2013

      The launch of iOS 7 highlights some of the user experience problems created by introducing an update.

      Tags: Mobile & smart devices, UX design thinking

      Making agile the friend of experience design

      By Rob Gillham 17 Sep 2013

      If UX is to create positive outcomes for complex software projects, engagement with approaches like Agile is a necessity. Here are four suggestions for making agile the friend of experience design.

      Tags: UX design & practice

      Customer experience for competitive advantage

      By Foolproof 16 Sep 2013

      Another prescient classic from 2009. It looks like the world is catching up on this one now.

      Tags: Brand & marketing, UX design thinking

      7-day bank switching could fall flat

      By Peter Ballard 16 Sep 2013

      The current account switching service promises to make it easier for customers to switch banks. This post addresses whether this new service will have a measurable impact.

      Tags: Brand & marketing, Financial services

      Going Mobile: Understanding & Winning the Mobile Consumer

      By Foolproof 10 Sep 2013

      An introduction to today's mobile consumers, and the implications for businesses competing for first place in the fast changing mobile space.

      Tags: Mobile & smart devices, Consumer behaviour

      Smart meters

      By Foolproof 06 Sep 2013

      How smart meters will affect the supplier-customer relationship, and what to do about it

      Tags: Energy & utilities, Consumer behaviour