Thinking

We watch for new behaviours and share what we learn

The world spends too much time thinking and talking about new technology. We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

Find it here, or on Twitter.

      Knit win Brand Republic Award for Lucozade Sport

      By Foolproof 30 Jun 2015

      This award-winning project for Lucozade Sport points to wider opportunities for brands to use technology imaginatively to facilitate seamless experiences for customers

      Tags: Brand & marketing, Technology, Knit

      A sceptic's guide to the Apple Watch

      By Matt Radbourne 19 Jun 2015

      Having an Apple Watch in our device lab means we’ve been able to spend some time road testing it. We asked Principal Consultant, Rob to give the watch a try and share his thoughts about the experience.

      Tags: Technology, Experience design, Consumer behaviour

      Breaking into a career in UX

      By Amy Shore 18 Jun 2015

      When you’re in education it can be difficult to imagine what your future looks like. Here are a few tips to help you make the transition and improve your chances of breaking into a career in UX.

      Tags: UX jobs & skills

      What could be your future pre-flight travel experience?

      By Nabiha Ahmed 02 Jun 2015

      We visited the Future Travel Experience Europe conference to find out more about where the industry is heading. This got us thinking about other ways the pre-flight experience could be improved and what it might look like in the future.

      Tags: Customer experience, Travel transport & leisure, Experience design

      Recruitment screening: avoiding leading questions

      By Valerie Oon 22 May 2015

      The way we ask questions in research is different from the way we do in everyday conversation. It has to be because the goal is not the exchange of ideas. It is gathering data.

      Tags: UX design & practice

      Creating compelling brand experiences

      By Foolproof 13 May 2015

      The last 10 years have been about building and optimising digital and mobile platforms. We believe the next 10 years will be about linking the digital and physical worlds to create compelling brand experiences.

      Tags: Technology, Experience design, UX design thinking

      Take photos and get on our photo ethnography wall

      By Foolproof 08 May 2015

      We’ve been working on a hobby photo ethnography project to capture images which tell a story about how technology is changing the way in which we go about our lives. Now we want you to contribute to this work.

      Tags: Technology, Experience design

      What’s your company’s method?

      By Tom Wood 05 May 2015

      Why companies need to start a conversation about design methods and formalising their approach to design, rather than purely focusing on increasing head count.

      Tags: Brand & marketing, Experience design, UX design & practice

      Why luxury watch brands must get basics right online

      By Lauren Coleman 24 Apr 2015

      Why luxury watch brands must get the basics right online, and improve the direct to customer experience, or risk losing out to non-traditional competitors like Apple.

      Tags: Mobile & smart devices, Technology, Consumer & retail

      Let’s get physical with digital

      By Foolproof 21 Apr 2015

      Get hands-on with all sorts of gadgetry at our Digital Shoreditch open evening this May.

      Tags: Technology, Foolproof news, Knit

      Integrating technology into the gym experience

      By Misha Patel 17 Apr 2015

      With the launch of Apple Watch Misha, a consultant here at Foolproof, reflects on the research she conducted at university around integrating technology into the gym experience.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      Knit launches Cardboard Objects

      By Foolproof 08 Apr 2015

      Our colleagues at Knit love to get their hands on new technologies, so unsurprisingly they’ve done some tinkering and designed a way to expand the capabilities of the low-cost VR platform Google Cardboard.

      Tags: Technology, Foolproof news, Knit

      When to apply qualitative and quantitative research

      By Alison Williams 02 Apr 2015

      User research is a non-negotiable component of experience design. There are two main types: qualitative and quantitative and of course there are pros and cons associated with both. When to deploy either-or depends very much on the design decision you need to make.

      Tags: UX design & practice

      New behaviours: curated presence

      By Orla Hennessy 12 Mar 2015

      In this, our fourth post in our New Behaviours series, we look further at how we build digital identities online and explore the motivations behind this behaviour.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      Tips for planning user research with children

      By Aleksandra Melnikova 25 Feb 2015

      Conducting qualitative research with children can be tricky. But with a solid game plan and a skilled moderator to design and run research you can gain valuable insight which could lead to design opportunities you didn't know existed.

      Tags: UX design & practice

      New behaviours: connection and detachment

      By Orla Hennessy 19 Feb 2015

      Post number four in our photo ethnography series looks at the theme of connection and detachment.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      User research: interviewing top tips

      By Foolproof 17 Feb 2015

      Foolproof intern Gia Phua presents her top tips for interviewing research participants following observation of, and interviewing Foolproof consultants during her internship.

      Tags: UX jobs & skills

      New behaviours: spontaneity

      By Orla Hennessy 12 Feb 2015

      Post 3 in a photo ethnography study of how technology is subtly changing human behaviour. This post explores the theme of Spontaneity.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      New behaviours: distraction and immersion

      By Tom Wood 03 Feb 2015

      Post 2 in a photo ethnography study of how technology is subtly changing human behaviour. This post explores the theme of Distraction and Immersion.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      How the responsive web is redefining the role of a visual designer

      By Danielle Binns 27 Jan 2015

      You can’t help but notice that designing responsive websites has quickly become the industry norm. But what’s perhaps less obvious, is that this is forcing visual designers to adapt and try out new practices.

      Tags: UX design & practice, UX design thinking