Thinking

We watch for new behaviours and share what we learn

The world spends too much time thinking and talking about new technology. We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

Find it here, or on Twitter.

      Create an improved user experience with off-the-shelf tech

      By Rob Gillham 16 Jul 2014

      With budgets increasingly squeezed, many businesses are looking to gain maximum value from reduced IT expenditure. This has led to increasingly price-driven procurement of software platforms. It is often assumed – wrongly - that this fiscal pragmatism must also come at a cost to user experience.

      Tags: Business to business, Technology

      M&S fall in online sales highlights the risks of replatforming

      By Peter Ballard 14 Jul 2014

      Too many companies view replatforming as a technical challenge, rather than seeing it for what it is: a customer challenge. M&S’s recent announcement of a decline in online sales is a timely reminder the risks involved in major replatforming programmes.

      Tags: brand & marketing, consumer & retail

      Selling to the tech-savvy Chinese consumer

      By Ray McCune 09 Jul 2014

      China is a market that you just can’t ignore these days. Marketers wanting to succeed in this market need to have a strong strategic focus on mobile and social.

      Tags: International, Consumer & retail

      Why retailers in Asia need to get smart about digital design

      By Keynes Yeo 01 Jul 2014

      Understanding what customers want from the shopping experience is essential for Asian retailers looking to stand apart from their competitors. Getting good at design and smart about digital poses big challenges, but the rewards are there for the retailers who get it right.

      Tags: consumer & retail, International

      In praise of improvement

      By Tom Wood 26 Jun 2014

      ‘Innovation’ as a buzzword is back filling up column inches, blogs and tweets. But whilst many businesses are obsessing over whether they’re being innovative enough, the true innovators are those who are simply doing a good job at making improvements.

      Tags: brand & marketing, UX design thinking

      Next Bank Asia - Singapore

      By Keynes Yeo 24 Jun 2014

      We recently attended Next Bank Asia in Singapore where we shared our insight and thinking on how digital channels are serving banking customers in the region. It sparked much debate.

      Tags: financial services, International

      Reflections on a Foolproof internship

      By Foolproof 18 Jun 2014

      We're passionate about providing the next generation of UX practitioners with valuable, real-life industry experience. We regularly enlist interns and are always eager to hear what they think of the experience. We interviewed Design ergonomics student, Charlotte as she approaches the end of her time here at Foolproof.

      Tags: UX jobs & skills