Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Christmas surge in 'click-and-collect' points way toward multi-channel future

      By Peter Ballard 07 Jan 2014

      Our latest research shows that click-and-collect was the success story for retailers this Christmas demonstrating that retailers are finally getting to grips with the realities of multi-channel retailing.

      Tags: Consumer & retail, Consumer behaviour

      Designing for the online haggle

      By Peter Ballard 05 Mar 2014

      "Bagging a bargain" is an engrained part of the shopping psyche in Asia. How can this bargaining mentality be catered for when shopping online?

      Tags: Brand & marketing, Consumer behaviour, International

      Supporting password recall through design

      By Foolproof 15 Apr 2014

      When designing password log-in systems businesses must remember to design holistically for all the senses and use design to support memory. Here's why...

      Tags: UX design & practice, Consumer behaviour

      The when, how and why of NFC

      By Anne Kehlet Bavngaard, Nicole Harlow, Samantha Yuen 24 Apr 2014

      We’re setting out on a research study to investigate how tapping and swiping technology could eventually be adopted worldwide and the reasons why people will use it and find it beneficial.

      Tags: Mobile & smart devices, Consumer behaviour

      UX benchmark: retail banking Singapore

      By Neil Pawley, Khai Seng Hong 07 May 2014

      We’ve been talking to consumers in Singapore to find out what drives their decision-making when shopping for financial services online. Our findings pose some interesting challenges for retail banks in Asia.

      Tags: Financial services, Consumer behaviour, International

      Get your staff on board with new technology

      By Anne Kehlet Bavngaard 20 May 2014

      When designing user experiences it can be compelling to think of customers as the most important users and pay less attention to other user groups. But, in doing so, important insights may be missed. Our recent research into mobile tapping highlighted this exact problem.

      Tags: Brand & marketing, Mobile & smart devices, Consumer behaviour

      Enhancing the touchscreen experience

      By Foolproof 04 Sep 2014

      Touchscreens are everywhere, yet little has changed when it comes to hardware. Whilst some companies like Tactus and Disney Research have addressed some of the interaction challenges posed by touchscreen, few take the experience to the next level.

      Tags: Mobile & smart devices, Consumer behaviour

      Behavioural economics and the perfect holiday

      By Tom Wood 21 Jun 2013

      Booking a holiday can be a stressful experience for customers. Using insights into the way humans think, feel and act you can create a holiday booking experience that evokes positive memories, maximising the potential for brand loyalty and repeat purchase.

      Tags: UX design & practice, Consumer behaviour, Travel & leisure

      Was HMV the first victim of showrooming?

      By Peter Ballard 21 Jan 2013

      Showrooming is a hot topic in the retail sector. This post examines the fall of HMV and how they failed to understand and respond to changes in consumer shopping behaviour.

      Tags: Consumer & retail, Consumer behaviour

      The true impact of showrooming

      By Foolproof 03 Jan 2013

      A quarter of all UK shoppers showroom, according to our research with 1 in 10 shoppers switching purchases from one retailer to another as a direct result of showrooming.

      Tags: Consumer & retail, Consumer behaviour

      Social business from discovery to wisdom

      By Foolproof 25 Sep 2012

      There are a number of recurring misconceptions around how social can and should be applied in business. This post explores the idea that insightful parallels can be drawn between human development and the development of effective users of social media in a business context.

      Tags: Social media, Consumer behaviour

      Understanding and winning the mobile consumer

      By Foolproof 13 Apr 2012

      Following his webinar on 'Understanding and winning the mobile consumer', Ray McCune answers questions on identifying the context when designing for mobile, mobile gambling, mobile version vs. responsive design and advice when developing B2B apps.

      Tags: Mobile & smart devices, Consumer behaviour

      Comparison websites and the credit card shopping journey

      By Salma Yousafzai 17 Feb 2012

      We’ve observed consumers in a variety of sectors using comparison websites in their shopping journey but have found it’s rarely the place where they make their final decision. This post looks at the role they play for consumers when shopping for credit cards.

      Tags: Financial services, Consumer behaviour

      Interaction 12: Creating a shared vision

      By Foolproof 14 Feb 2012

      One of the emerging themes from Interaction 12 was the changing context of use for which UX professionals now design interactions. As technology has evolved, so too have users’ expectations of and relationships with technology.

      Tags: UX design & practice, Consumer behaviour

      Time for search engines to step up

      By Peter Ballard 11 Apr 2011

      There’s a lot of very good published research on the subject of human decision making, and especially the mess we appear to get ourselves in when faced with too much choice. The fear of making a bad decision and the stress this creates leaves the question: ‘when is a search engine going to be able to do this job for me?’

      Tags: Consumer behaviour, Travel & leisure

      Photo ethnography: new behaviours

      By Foolproof 20 Jan 2015

      Technology is enabling a subtle shift in human behaviour. We set out to document these new behaviours through photo ethnography. What emerged was five themes which we think point to how technology is changing behaviours.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      New behaviours: distraction and immersion

      By Tom Wood 03 Feb 2015

      Post 2 in a photo ethnography study of how technology is subtly changing human behaviour. This post explores the theme of Distraction and Immersion.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      New behaviours: spontaneity

      By Orla Hennessy 12 Feb 2015

      Post 3 in a photo ethnography study of how technology is subtly changing human behaviour. This post explores the theme of Spontaneity.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      New behaviours: connection and detachment

      By Orla Hennessy 19 Feb 2015

      Post number four in our photo ethnography series looks at the theme of connection and detachment.

      Tags: Mobile & smart devices, Technology, Consumer behaviour

      New behaviours: curated presence

      By Orla Hennessy 12 Mar 2015

      In this, our fourth post in our New Behaviours series, we look further at how we build digital identities online and explore the motivations behind this behaviour.

      Tags: Mobile & smart devices, Technology, Consumer behaviour