Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Healthcare tech: how can we put emerging technologies to work in healthcare settings?

      By Hina Elton, Leslie Fountain 23 May 2016

      Healthcare tech: how can we put emerging technologies to work in healthcare settings?

      Tags: Healthcare, Creative technology

      Hiut Music wins Best Product Design

      By Foolproof 15 Jun 2016

      Our creative technology studio, Knit took home the award for Best Product Design at the Design Week Awards 16. A proud moment for the team and an honour to be recognised by a panel our peers for our hard work.

      Tags: Foolproof news, Creative technology

      Q&A: Prototyping a smart pill bottle

      By Peter Ballard 12 Sep 2016

      Foolproof co-founder, Peter Ballard, was interviewed by Innovations in Pharmaceutical Technology about a prototype we developed for a smart pill dispenser.

      Tags: Experience design, Healthcare, Creative technology

      The Guardian: Is technology still a man’s world?

      By Foolproof 08 Nov 2016

      Emi Mitchell, Creative Technologist, tells The Guardian why she loves her job.

      Tags: Foolproof news, Creative technology

      V&A exhibition showcases digital, physical relationship

      By Foolproof 11 Nov 2016

      Watch this video to see our creative technology team at work on their installation for the V&A Digital Design Weekend.

      Tags: Foolproof news, Creative technology

      How augmented reality will change our experiences

      By Pete Abbott 24 May 2017

      Due to the rapid development of new technologies and the increased adoption of these there is now the opportunity for rich environmental data collection. Augmented Reality provides a framework for accessing and interacting with this data. While this is an interesting concept, we need to understand how it can improve our experiences in the realm of human computer interaction in any environment.

      Tags: UX design & practice, UX design thinking, Creative technology

      How charitable organisations can leverage technology to reconnect with digitally-savvy charity givers

      By Peter Ballard 02 Aug 2017

      Charities have been slow to evolve their methods for giving and receiving, which has left many fighting for a smaller share of what little change people still carry in their pockets.

      Tags: Technology, Media, Creative technology

      BBC features world’s first contactless car

      By Foolproof 18 Aug 2017

      Blog overviewing the key takeaways from our recent publication in a BBC article on the future of cashless donations to charities.

      Tags: Mobile & smart devices, Technology, Media, Creative technology

      WeChat: Inside a Super App

      By Foolproof 07 Nov 2017

      We sent a team to Shanghai to run a rapid ethnography with both consumer and business-owning WeChat users. We conducted both guerrilla research and in-depth interviews with a range of people from baby boomers to millennials to get a clear picture of WeChat ecommerce from all sides.