We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.
28 Aug 2014
Technology is fueling an obsession with collecting personal data. But without insight and interpretation what does this data actually tell us beyond the basic facts such as distance or number of steps?
19 Sep 2014
Launching a new website costs a lot of time and money. But in order to fully capitalise on your investment, optimisation is needed to fine tune the user experience. The tiny stuff is where you stand to make the biggest impact.
02 Jul 2013
Big data and analytics alone are not enough to win significant competitive advantage. To understand human behaviour, motivations and emotional triggers and therefore create more personal and engaging experiences, you need to understand the full context.
18 Apr 2012
There is a strong constituency in the design community that believe data has no place in the design process. The reality is that good design stems from the right reason for creativity. Understanding the pain points the customer experiences helps to define the problem-space and build a platform for truly creative thinking.
03 Feb 2012
Hard data and analytics have become the chief source of insight in digital for many businesses. But analytics should not be seen as a surrogate for qualitative research and close customer collaboration, particularly when it comes to big decisions in digital strategy.
11 Jan 2012
As marketing models have evolved, customer experience measures are becoming more effective at predicting positive business outcomes than traditional methods. This post suggests some customer experience measures that really count.
23 May 2011
By using a structured roll-out of your site improvements, you can measure the impact of individual changes and use those learnings for future optimisation.
14 Oct 2011
It’s was evident from the 2011 JUMP conference that the EU Cookie Directive had left people confused and unsure of what measures they needed to put in place to comply with the law. Conrad Bennet’s overriding point in his presentation was that there’s no quick fix.
15 Jul 2010
In Econsultancy’s first published report on conversion it was shocking to learn that 5% of companies and 10% of suppliers say they (or their clients) still do not track conversion rates. Investment seems to be falling short in this area, but with free tools available it is worrying that so many companies are doing so little to improve conversion.
03 Nov 2009
Multivariate testing (MVT) is a great way to monetise customer insight, but it can be an extremely expensive way to generate customer insight. By conducting user research you can pin-point where you have pressure points or problems in your sales process and focus MVT tests on these areas.
07 Dec 2017
If GDPR (General Data Protection Regulation) hasn’t featured high on your radar by now, it should do.
07 Nov 2017
We sent a team to Shanghai to run a rapid ethnography with both consumer and business-owning WeChat users. We conducted both guerrilla research and in-depth interviews with a range of people from baby boomers to millennials to get a clear picture of WeChat ecommerce from all sides.
GDPR: The perfect tonic to reinvigorate your business
Website optimisation - live is not the finish line
Why Quantified Self falls short for health tracking
The big data, analytics and UX love affair
