Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Festive student visit

      By Foolproof 06 Jan 2014

      We opened our doors to students interested in a career in UX. Fed up on mince pies they headed out into the wild to do some real life research into showrooming.

      Tags: UX jobs & skills, Foolproof news

      HSBC scoop top CIM award

      By Foolproof 13 Feb 2014

      Congratulations to the HSBC Expat team who won two big awards at last night’s Chartered Institute of Marketing Excellence Awards.

      Tags: Financial services, Foolproof news

      ATOC launch new product and web experience

      By Luke Romeril 03 Mar 2014

      Foolproof partnered with the Association of Train Operating Companies to design the product page for the launch of its new railcard - 'Two Together'.

      Tags: Foolproof news, Travel & leisure

      Digital Summit Atlanta sketchnotes

      By Foolproof 27 May 2014

      We recently attended the Digital Summit in Atlanta, here are sketchnotes we made summing up three key presentations.

      Tags: Foolproof news

      Interview: Nicole Harlow, Senior Consultant

      By Joe Duffy 09 Oct 2014

      This interview profile’s Nicole Harlow, a Senior Consultant at Foolproof. It looks at her career path before joining the company, her role and main responsibilities as a Senior Consultant and what she finds most challenging and rewarding about this role.

      Tags: UX jobs & skills, Foolproof news

      World Usability Day 2014

      By Foolproof 24 Oct 2014

      We are always keen to open our doors to the next generation of user experience professionals. World Usability Day provides a great opportunity to play host to students and anyone who is interested in making a career in experience design.

      Tags: Foolproof news

      Operation OpenStreetMap

      By Joe Duffy 14 Nov 2014

      Our clients’ desire to gain an understanding of user behaviours and emerging markets gives us the opportunity to conduct research in some amazing places. So when we were introduced to OpenStreetMap we soon found a way to harness the global knowledge of our co-workers and map some of the weird and wonderful locations we've visited over the years.

      Tags: Foolproof news

      World Usability Day 2014: engagement

      By Foolproof 15 Dec 2014

      We welcomed friends and peers from local universities and meet-up groups into our three offices for World Usability Day. It’s always one of the highlights of our calendar year – and this year was no different.

      Tags: Foolproof news

      It’s alive! The new Foolproof site

      By Peter Ballard 24 Oct 2013

      Those of you who know Foolproof of old, will have noticed that we have a brand new website and a whole new visual identity too.

      Tags: Foolproof news

      Meet our growing design team

      By Foolproof 08 Jul 2013

      Our design team is growing rapidly. Meet our new interaction and visual designers.

      Tags: Foolproof news

      Digital shoreditch and behavioural design

      By Foolproof 04 Jun 2013

      'What is the internet of things?' and 'Getting out of the building' - two enlightening talks from Digital Shoreditch 2013.

      Tags: Foolproof news

      Newt/Judge Experiment, the results are in…

      By Foolproof 26 Apr 2013

      The results from our Newt/Judge experiment with The Drum are in, proving pretty conclusively that alcohol really can make you more creative. Here’s a sneaky peek at some of the results.

      Tags: Foolproof news

      Lean UX- when Jeff met Foolproof

      By Tim Loo 18 Apr 2013

      Jeff Gothelf, author of ‘Lean UX: Applying Lean Principles to Improve User Experience’ visited our office to talk about his book and all things lean UX. Here's a taste of what we chatted about.

      Tags: Foolproof news

      Video: Creativity and Alcohol

      By Foolproof 25 Mar 2013

      Does alcohol really make you more creative, or just make you think that you are? This video posted by The Drum is a trailer ahead of the results from our Newt Judge Experiment which sought to answer that question.

      Tags: Foolproof news

      Foolproof ranked #19 in '100 Best Companies to work for'

      By Foolproof 11 Mar 2013

      We've been recognised for the second consecutive year by The Sunday Times as one of the ‘100 Best Small Companies to Work For’ in the UK. We’ve moved up 57 places to reach number 19 and achieved the maximum 3 star ‘extraordinary’ status.

      Tags: Foolproof news

      Red noses, cakes and delicious bakes

      By Foolproof 15 Mar 2013

      For Comic Relief, bakers from across the business created delicious home baked goodies ranging from savoury quiches and sausage rolls to brownies, cupcakes and shortbread.

      Tags: Foolproof news

      UX Pub Crawl

      By Danielle Lyon 12 Dec 2013

      With Christmas coming we’ve put in some hard hours looking at emerging user experiences in pubs and restaurants – a UX pub crawl. Here's what we did, where we did it and what we thought of it.

      Tags: Foolproof news

      Foolproof ranked in The Drum Digital 100

      By Foolproof 12 Nov 2012

      Foolproof ranked number 49 in The Drum UK Digital 100 – 2012. This is the first year Foolproof has been included in this list and provides yet more confirmation of the growing importance of experience design within the design community.

      Tags: Foolproof news

      E-Mobility Concept Design Competition

      By Foolproof 30 Oct 2012

      A team from Foolproof recently won Hethel Innovation’s ‘innovation in e-mobility’ competition with a ‘cost saving’ mobile app. The aim of the competition was to develop solutions that would increase consumer perceptions of the electric vehicle.

      Tags: Foolproof news

      Old friends of Foolproof

      By Marc Oldman 06 Oct 2012

      As part of our 10 year celebrations we caught up with some of old colleagues to see where they are now and what they miss most about their time at Foolproof.

      Tags: Foolproof news