Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Healthcare tech: how can we put emerging technologies to work in healthcare settings?

      By Hina Elton, Leslie Fountain 23 May 2016

      Healthcare tech: how can we put emerging technologies to work in healthcare settings?

      Tags: Healthcare, Creative technology

      Q&A: Prototyping a smart pill bottle

      By Peter Ballard 12 Sep 2016

      Foolproof co-founder, Peter Ballard, was interviewed by Innovations in Pharmaceutical Technology about a prototype we developed for a smart pill dispenser.

      Tags: Experience design, Healthcare, Creative technology

      The Empathy Gap: Designing Intelligent Healthcare Systems

      By Tim Caynes, Jane Vance 08 Mar 2018

      In this write up, we discuss how the ‘empathy gap’ that exists between individuals and healthcare systems needs to close if we are to see significant financial and technological gain.

      Tags: Experience design, Healthcare

      WeChat: Inside a Super App

      By Foolproof 07 Nov 2017

      We sent a team to Shanghai to run a rapid ethnography with both consumer and business-owning WeChat users. We conducted both guerrilla research and in-depth interviews with a range of people from baby boomers to millennials to get a clear picture of WeChat ecommerce from all sides.