Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      The negative brand effect of ill-considered mobile updates

      By Foolproof 02 Jan 2014

      Published by Digital Marketing Magazine, this article explores why planning ahead of large mobile operating systems updates is essential for retaining customer loyalty and protecting the bottom line.

      Tags: Brand & marketing, Mobile & smart devices

      Android's weak gravity

      By Philip Morton 20 Jan 2014

      Contradicting commentary during 2013 on the Apple vs Android battle, this post shares some interesting insight about ownership and intention of smartphone users as they move from their first to second to third phone. The more smartphones a person has had, the more likely they are to own an iPhone.

      Tags: Brand & marketing, Mobile & smart devices

      iOS 7, flat design and durable interfaces

      By Foolproof 23 Jan 2014

      Is Apple cooking up a visual language flexible enough to adapt to different shapes, sizes and contexts? This post explores what the future could look like for the Apple interface.

      Tags: Mobile & smart devices

      Obituary for Smartphones – Premature, yet inevitable?

      By Foolproof 18 Feb 2014

      Why wearable technology, and Google Glass, in particular could supplant the universe of smartphones, becoming an ecosystem in their own right.

      Tags: Mobile & smart devices, Technology

      Making product comparison work on mobile

      By Foolproof 21 Mar 2014

      Due to the limited screen size on mobile, using them for product comparison can be a rather poor experience. In this post, I provide some design suggestions to improve the usability of comparison tables on mobile.

      Tags: Mobile & smart devices, UX design & practice

      The when, how and why of NFC

      By Anne Kehlet Bavngaard, Nicole Harlow, Samantha Yuen 24 Apr 2014

      We’re setting out on a research study to investigate how tapping and swiping technology could eventually be adopted worldwide and the reasons why people will use it and find it beneficial.

      Tags: Mobile & smart devices, Consumer behaviour

      Get your staff on board with new technology

      By Anne Kehlet Bavngaard 20 May 2014

      When designing user experiences it can be compelling to think of customers as the most important users and pay less attention to other user groups. But, in doing so, important insights may be missed. Our recent research into mobile tapping highlighted this exact problem.

      Tags: Brand & marketing, Mobile & smart devices, Consumer behaviour

      Designing for mobile part 3: Visual design

      By Elaine McVicar 10 Jun 2014

      In the final part of this series of articles for UX Booth on ‘Designing for mobile’ Elaine McVicar explores visual design solutions and the associated best practices necessary to produce beautiful, usable applications.

      Tags: Mobile & smart devices, UX design & practice

      Wearable technology, where next?

      By Leslie Fountain 29 Jul 2014

      Just looking good is no longer enough for consumers to engage with wearable technology long-term. The combination of function, aesthetics and context is what will truly define whether a piece of wearable technology will be adopted and loved by users.

      Tags: Mobile & smart devices

      Enhancing the touchscreen experience

      By Foolproof 04 Sep 2014

      Touchscreens are everywhere, yet little has changed when it comes to hardware. Whilst some companies like Tactus and Disney Research have addressed some of the interaction challenges posed by touchscreen, few take the experience to the next level.

      Tags: Mobile & smart devices, Consumer behaviour

      Beacons: a disappointing start for an emerging technology

      By Irene Infante 31 Oct 2014

      Beacons look like a useful new technology but (as with so many new technologies) early implementations have so far failed to create value for customers – focusing instead on commercial novelty.

      Tags: Mobile & smart devices, Technology

      Near-field communications: is it finally time?

      By Tom Wood 20 Nov 2014

      Many technologies start life as a solution looking for a problem. It’s the moment when a problem, a real-world user need, finds its solution in a technology that things can start to change. Is NFC at that tipping point or will we see another flurry of poorly planned and poorly executed solutions?

      Tags: Mobile & smart devices

      Quiet Riots: an interesting new resource for customer experience design

      By Foolproof 25 Nov 2014

      Quiet Riots is a place for customers to express their issues about a product or a service and to get together in hope of changing the future of that experience. The app could be a useful tool for brands which are serious about understanding and improving their customer experience.

      Tags: Mobile & smart devices, Consumer & retail

      12 tips for retailers for improving the Xmas experience

      By Foolproof 12 Dec 2014

      We’ve entered into the spirit of festivities and had a quick whip round to compile this list of top tips for retailers looking to create a cracking experience for customers this Christmas.

      Tags: Mobile & smart devices, Experience design, Consumer & retail

      iOS 7 and the UX of updates

      By Rob Sterry 02 Oct 2013

      The launch of iOS 7 highlights some of the user experience problems created by introducing an update.

      Tags: Mobile & smart devices, UX design thinking

      iOS7: Being enterprising

      By Foolproof 22 Aug 2013

      For an enterprise organisation which has embraced mobile as a key channel, iOS7 may provide opportunities to unlock additional value for users. But, does the potential value justify the investment of time?

      Tags: Mobile & smart devices

      eBay – importance of design for improving CX

      By Peter Ballard 31 Jul 2013

      In an interview Ebay’s CEO described the importance of design in improving the overall customer experience. We were particularly interested to hear how ‘mobile’ has driven many of eBay’s changes.

      Tags: Mobile & smart devices

      Designing for mobile

      By Elaine McVicar 10 Jun 2013

      Mobile devices present a host of new constraints (and opportunities) for design and it’s important to understand how this impacts both the information architecture and the interaction design. In two articles for UX Booth Elaine looked at these two points and highlighted the considerations when designing for mobile.

      Tags: Mobile & smart devices, UX design & practice

      Technology fuels growth at MWC

      By Foolproof 13 Mar 2013

      Mobile World Congress proved that mobile is of ever increasing importance to businesses across the world, bringing together over 70,000 attendees with interests in the mobile industry. Here is a small taster of the topics covered at the conference.

      Tags: Mobile & smart devices

      Risk of mobile for B2B & enterprise orgs

      By Rob Gillham 05 Feb 2013

      There is a lack of data available to support decision making when designing for mobile in B2B and internal business environments. This makes designing for mobile difficult and it’s therefore important to consider a number of factors.

      Tags: Mobile & smart devices, Business to business