Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      The hidden value of guerrilla research

      By Foolproof 18 Mar 2014

      A recent project highlighted the value of guerilla research, beyond the well-documented cost/benefit argument, when compared to in-lab sessions covering the same topic.

      Tags: UX design & practice

      Making product comparison work on mobile

      By Foolproof 21 Mar 2014

      Due to the limited screen size on mobile, using them for product comparison can be a rather poor experience. In this post, I provide some design suggestions to improve the usability of comparison tables on mobile.

      Tags: Mobile & smart devices, UX design & practice

      Mitigating the negative impact of CAPTCHA

      By Sophie Grencis 08 Apr 2014

      Does the addition of a form CAPTCHA negatively impact conversion? Yes, but by how much depends on how it is implemented.

      Tags: UX design & practice

      Supporting password recall through design

      By Foolproof 15 Apr 2014

      When designing password log-in systems businesses must remember to design holistically for all the senses and use design to support memory. Here's why...

      Tags: UX design & practice, Consumer behaviour

      10 tips for improving your T&Cs

      By Foolproof 03 Jun 2014

      It takes an average of 25 minutes to read standard website terms and conditions. This represents a significant barrier to consumers’ understanding of what they are signing up to. But how can businesses make a comprehensive legal document readable and easy to understand for consumers?

      Tags: UX design & practice

      Designing for mobile part 3: Visual design

      By Elaine McVicar 10 Jun 2014

      In the final part of this series of articles for UX Booth on ‘Designing for mobile’ Elaine McVicar explores visual design solutions and the associated best practices necessary to produce beautiful, usable applications.

      Tags: Mobile & smart devices, UX design & practice

      Waterfall vs Agile in experience design projects

      By Foolproof 10 Sep 2014

      There are primarily two project management methodologies employed by Experience Design agencies: Waterfall and Agile. However, from my experience large experience design projects require a more flexible approach focused on outcomes, rather than process.

      Tags: Experience design, UX design & practice

      Website optimisation - live is not the finish line

      By Nicky Harrison 19 Sep 2014

      Launching a new website costs a lot of time and money. But in order to fully capitalise on your investment, optimisation is needed to fine tune the user experience. The tiny stuff is where you stand to make the biggest impact.

      Tags: Optimisation, Data & analytics, UX design & practice

      User-centred design & agile

      By Lauren Coleman 17 Oct 2013

      A recent UXPA event focused on agile UX and the benefits and rewards this process can have.

      Tags: UX design & practice

      Self-service experience principles

      By Foolproof 05 Sep 2013

      This slideshare provides key principles that make a great self-service experience, alongside a number of best practice examples from different industries.

      Tags: UX design & practice

      Making agile the friend of experience design

      By Rob Gillham 17 Sep 2013

      If UX is to create positive outcomes for complex software projects, engagement with approaches like Agile is a necessity. Here are four suggestions for making agile the friend of experience design.

      Tags: UX design & practice

      Design for a responsive reading experience: Typography first

      By Foolproof 06 Aug 2013

      Users are looking to mobile and tablets to consume content. Designing a good responsive reading experience that allows users to easily consume content means designing with typography first.

      Tags: UX design & practice

      User experience and scientific methods

      By James Coston 20 Aug 2013

      This article for UX Matters looks at the real value of eyetracking and explains why it is limited within our field and why the way our industry functions makes it hard to gain valid data.

      Tags: UX design & practice

      Behavioural economics and the perfect holiday

      By Tom Wood 21 Jun 2013

      Booking a holiday can be a stressful experience for customers. Using insights into the way humans think, feel and act you can create a holiday booking experience that evokes positive memories, maximising the potential for brand loyalty and repeat purchase.

      Tags: UX design & practice, Consumer behaviour, Travel & leisure

      Do travel add-ons add up?

      By Elsa Plumley 19 Jun 2013

      Holiday add-ons such as travel insurance, airport transfers or extra leg-room are high margin products for the travel industry and because of this are aggressively pushed in the online sales journey. Our research suggests there are more effective ways of making these ancillary sales.

      Tags: UX design & practice, Travel & leisure

      Designing for mobile

      By Elaine McVicar 10 Jun 2013

      Mobile devices present a host of new constraints (and opportunities) for design and it’s important to understand how this impacts both the information architecture and the interaction design. In two articles for UX Booth Elaine looked at these two points and highlighted the considerations when designing for mobile.

      Tags: Mobile & smart devices, UX design & practice

      How to turn page views into purchases

      By Foolproof 15 May 2013

      Getting the content right for both users and SEO is crucial when designing successful web pages that leave a great lasting first impression. This post compiles top tips for turning page views into purchases through effective content planning.

      Tags: UX design & practice

      Confab London 2013

      By Elaine McVicar 26 Apr 2013

      As content forms a large part of the user experience, it’s important to understand how the user engages with it. Confab 2013 focused on creating better content for customers through an effective content strategy.

      Tags: UX design & practice

      Experience design: a definition

      By Tom Wood 19 Feb 2013

      With the user experience industry constantly evolving we had a go at writing a definition for experience design that was universal and could be useful to a broad range of professionals.

      Tags: Experience design, UX design & practice

      Why agile can be good for user experience

      By Foolproof 12 Feb 2013

      There is much debate over the advantages and disadvantages of using agile and lean practices to create great user experiences. This post considers some of the advantages for this method and how it is possible for UX and agile to work well together.

      Tags: UX design & practice