Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      Mindful user experience

      By Khai Seng Hong 21 Oct 2015

      As UX professionals there is a lot we can learn from the lessons of mindfulness that can help us develop as practitioners. We curated a session at UXSG which explored the intersection mindfulness and UX. Here is a summary of what we covered on the night.

      Tags: UX practice & techniques

      Insight means looking deeper

      By Rob Gillham 18 Nov 2015

      Analysis of data is an activity which newcomers to user research often find difficult. This isn’t particularly surprising: there’s a great deal of guidance freely available for novices conducting user research. Yet there’s far less advice on how to turn research findings into design insight.

      Tags: UX practice & techniques, UX design thinking

      An open letter to second generation UX designers in Singapore

      By Foolproof 12 Jan 2016

      We recently took part in a panel discussion about UX careers for the inaugural batch of User Experience Design Immersive students at General Assembly Singapore. In this piece we explore some of the themes which came up during the session and answer some of the commonly asked questions.

      Tags: UX jobs & skills, UX practice & techniques

      Big Data vs UX measurement

      By Elsa Plumley 13 May 2016

      Big Data is being heralded as central to the future success of companies. But is Big Data complementary to UX measurement? Or is it a resource, which supersedes the need for traditional UX measures?

      Tags: UX practice & techniques

      Multi-brand Design

      By Meriel Lenfestey 25 Jul 2016

      Digital real estate is becoming ever more competitive with brands jostling to take pride of place in the customer journey. The role of the experience designer is to balance the needs of the business with that of the customer and to create positive outcomes for both.

      Tags: UX practice & techniques, Brand & marketing

      10 UX design principles for great onboarding

      By Elsa Plumley 16 Jan 2018

      When was the last time that you downloaded a new app to your phone? How many times have you used that app since you downloaded it?

      Tags: UX practice & techniques, UX design & practice, Consumer behaviour

      How dual research facilitates deeper UX insights

      By Foolproof 01 Mar 2018

      By interviewing couples UXers can benefit from the natural conversations that will inevitably take place during research.

      Tags: UX practice & techniques, UX design & practice, Consumer behaviour

      How a UX Researcher's empathy can hurt their research

      By Terika Seaborn-Brown 15 Mar 2018

      As a UX researcher do you ever consider that your empathy could be preventing you from getting the best results from your user testing?

      Tags: UX practice & techniques, Experience design, Consumer behaviour

      WeChat: Inside a Super App

      By Foolproof 07 Nov 2017

      We sent a team to Shanghai to run a rapid ethnography with both consumer and business-owning WeChat users. We conducted both guerrilla research and in-depth interviews with a range of people from baby boomers to millennials to get a clear picture of WeChat ecommerce from all sides.