Thinking

Watching for new behaviours and sharing what we learn

We focus on people. Digital tools are changing the way we think and make choices. Understanding this change is the key to making better business and design decisions. We write and share something pretty much every day.

      UX strategy at UX Brighton

      By Tim Loo 15 May 2014

      This presentation frames UX strategy in the context in which I mainly work with Foolproof clients - large multinational corporations – and why I think UX professionals have an opportunity to take a leading role in the formation of customer experience strategy.

      Tags: Brand & marketing, Experience design, UX strategy

      Redesigning business culture and thinking around the customer

      By Tim Loo 21 Oct 2013

      This post contains Tim Loo's slideshare presentation from UX Strat '13 where he discussed the challenges and opportunities for UX strategists in redesigning organisational attitudes and thinking around the customer.

      Tags: Brand & marketing, Experience design, UX strategy

      UX Strategy and the Age of Alignment

      By Tim Loo 22 May 2013

      UX Strategy can help big organisations overcome their obstacles to providing a great user experience. This article explores the four pillars of user experience strategy that together are crucial in facilitating alignment and a common sense of purpose within businesses.

      Tags: Brand & marketing, Experience design, UX strategy

      Top down user experience

      By Meriel Lenfestey 26 Feb 2013

      Organisational attitudes towards UX are starting to mature with a noticeable organisational shift towards customer-centricity as a means to drive success within big businesses.

      Tags: Brand & marketing, Experience design, UX strategy

      Where’s the win/win in retail banking?

      By Tom Wood, Tim Loo 15 Nov 2013

      In this video Tim and I share our thoughts about the contrasting needs of banks and their customers. We draw some conclusions about where these overlap and what this might suggest for Banks about experience design strategy.

      Tags: Financial services, Experience design, UX strategy

      UX Strat 2013, what did we learn?

      By Foolproof 20 Nov 2013

      UX Strat was a three-day conference with one day of workshops and two days of speakers. It gave us all the opportunity to put our heads together to work out what UX strategy really is and to discuss this emerging field.

      Tags: Brand & marketing, UX strategy

      Redesign your business for your customers

      By Tim Loo 06 Nov 2012

      UX strategy can provide a long-term plan that aligns every customer touch point with your vision for user experience. This can make your whole business more customer-centric and help achieve a measurable increase in commercial yield.

      Tags: Brand & marketing, UX strategy

      Breaking organisational silos at UX HK

      By Foolproof 20 Apr 2012

      At UX Hong Kong 2012 breaking down organisational silos was a key topic. This suggested an acceptance with UX professionals from all types of organisations that UX has matured as a discipline and earned the right to play a leading role in supporting business strategy and change.

      Tags: Brand & marketing, Experience design, UX strategy

      Q&A: Brand experience & UX strategy

      By Tim Loo 04 Jan 2012

      Following his webinar 'The Brand Experience Gap', Tim Loo answers questions on brand experience, UX strategy and creating cultural change in big organisations.

      Tags: Brand & marketing, UX strategy

      UX as a strategic resource

      By Leslie Fountain 27 Sep 2011

      The Great Outdoors of Design (GOOD) conference in London had a number of thought-provoking presentations and group discussions around design research.

      Tags: UX strategy

      The myth of 'doing things properly' and other secrets

      By Peter Ballard 14 Sep 2011

      In experience design, there are many established best-practices, or ‘norms’, that frequently get followed in design. But times change fast and this means not being afraid to challenge the norms, and ask the question “why is this done like this” and “can this be done better? Mike Lynch, CEO of the UK software giant Autonomy, speak about his experiences of building his company from four people and a broom cupboard (which had its own part to play in their early successes) to the company that today HP values at $10billion.

      Tags: Experience design, UX strategy

      5 takeaways from UX Strat Europe 2016

      By Sophie Grencis, Tim Loo 23 Jun 2016

      Now in its third year, UX Strat continues to attract leading experts from around the world in UX, CX and product and service design strategy. As always it was a pleasure to take to the stage alongside esteemed speakers from UX practice, but to also present alongside Sara Oey, Head of Commercial Fleet Marketing at Shell, to share how they turned CX strategy into reality.

      Tags: UX strategy

      Developing a user experience strategy

      By Foolproof 25 Jul 2016

      A selection of articles and videos exploring the different aspects of developing a user experience strategy

      Tags: UX strategy

      UX Strat USA: What did we learn?

      By Tom Wood 28 Sep 2016

      We’ve been friends of the UX Strat family since 2013 and with every event the community seems to grow and the subject matter evolve. It’s a genuine pleasure to spend a few days in the company of people who are looking at the same challenges as we face every day. Here are some of the standout presentations from this year's conference.

      Tags: UX strategy

      UX Strategy thought-leader video series – Paul Bryan

      By Tim Loo 07 Mar 2017

      In this series Tim Loo, Executive Director of Strategy at Foolproof, will be talking to global leaders and experts on the thinking and doing of experience design strategy.

      Tags: UX strategy

      Q&A With Tim Loo, Director Of Strategy

      By Tim Loo 06 Apr 2017

      Tim Loo, Director of Strategy, was recently invited to participate in an intimate Q&A by Group Think to talk about all things user experience strategy.

      Tags: UX strategy, UX design & practice

      UX Strategy thought-leader video series – Ronnie Battista

      By Tim Loo 25 Apr 2017

      In this series Tim Loo, Executive Director of Strategy at Foolproof, will be talking to global leaders and experts on the thinking and doing of experience design strategy.

      Tags: UX strategy

      UX Strategy thought-leader video series – Jaime Levy

      By Tim Loo 13 Jun 2017

      In this series Tim Loo, Executive Director of Strategy at Foolproof, will be talking to global leaders and experts on the thinking and doing of experience design strategy.

      Tags: UX strategy

      What is user experience strategy?

      By Tim Loo 16 Jun 2017

      More and more major brands are looking at user experience as a sustainable source of competitive advantage. But to realise this goal UX thinking needs to be joined up across a business.

      Tags: Brand & marketing, Experience design, UX strategy

      UX Strat Europe: Transformation inwards and outwards

      By Anne Bergman 18 Jul 2017

      UX Strat Europe: transformation inwards and outwards

      Tags: UX strategy