Domino's invests in digital experience

by Foolproof

Great to see one of our clients in the news, following Domino's Pizza Chief Executive Lance Batchelor speaking of his aims to "digitise" the Group.

Both The Times and The Drum reported on the story, noting an in increase in online and mobile generated sales. Online sales accounted for over half of its deliveries (55.7%), and nearly a fifth (19.7%) made through a mobile device, double the rate in 2011.

As Domino’s Experience Design partner, we’re delighted to be working alongside such a forward-thinking team, during such an exciting period of change, as they bring customers into the design process for their digital platforms in the UK and overseas.

What do you think?