Peter Ballard, Co-Founder, commented: “This is a really exciting time for the user experience market in Singapore and Asia as a whole. Businesses are increasingly turning to user experience as a means of gaining competitive advantage. By adding a local team in Asia, we acquire valuable knowledge, experience and an appreciation for regional nuances, all of which are essential for optimising user experiences in local markets.”
Over the past eight years the Singapore team, led by Evelyn Lee, has worked with leading brands such as PayPal, Shell, Skype, Nokia, StarHub, and Institute for InfoComm Research. Evelyn will remain a director of the company, which will be known as Foolproof (Sg) Pte. Limited.
Evelyn Lee said: “This is great news, both for our teams and for our clients. Foolproof shares our philosophy and values, including the paramount importance of involving customers throughout the digital design process. Becoming part of Foolproof means we’re now well placed to grow the business significantly, both in Singapore and across the rest of Asia.”