Foolproof arrives in NMA Top 100

By Peter Ballard @Ballyfool

We’ve been ranked number 20 in the New Media Age (NMA) ‘Top 30 Design & Build Agencies’, and named 71 overall in their ‘Top 100 Interactive Agencies’ list.

Foolproof was the only dedicated experience design agency to make the Top 100, which ranks agencies on their UK fee income from digital activities. Supplementary lists rank these agencies by their core discipline; Marketing, Design & Build, Technical and Media.

This is the first year that Foolproof has been included in the NMA Top 100 and marks a change in how experience design as a discipline is viewed by the digital design world.

Peter Ballard, Managing Partner, explains: “Inclusion in this list represents a leap forward for experience design as a profession and for Foolproof. In previous years we have been excluded from the list on the grounds that experience design did not qualify as a strictly digital or design discipline. Yet the vast majority of our work takes place within the digital design space.”

Recognition comes as we celebrate our 10th year, having launched the business during the dot com bust in 2002. In 2011 we joined forces with Flow Interactive becoming the largest specialist experience design agency in Europe with a second office in London and 60 employees.

We’ve worked in more than 20 markets including Brazil, US, Canada, Mexico, China, Australia and many EU countries, with some of the biggest brands such as HSBC, Shell, easyjet, Nationwide, Samsung, Morrisons and Unilever.

Pete said: “We started the business in response to a need to transform the way in which businesses were designing internet experiences. By designing for customers first, and striking a balance between what the business wants and the customer needs, businesses can launch web and mobile services that are right first time. We’re delighted to have finally made this list.”

Peter Ballard

I co-founded Foolproof with Tom Wood back in 2002. Today I work across a range of clients, particularly in the roles of Experience Planner and Client Partner. In my role as Experience Planner, I ensure that our design teams have access to the right insight to respond appropriately to the business and creative challenges faced by our clients.

View Peter's profile

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