Global vs Local

By Neil Pawley

Balancing the wants of the bank and the customer.

Speaking at Next Bank Asia, I explore the natural tension between a bank’s desire to standardise their global offering against the different localisation touches, empathy and understanding that the consumer expects from their financial provider. Will a general global approach disrupt the basic values of those ‘moments of truth’ every consumer has with their provider?

Neil Pawley gives us a masterclass in brand and user experience at NBAHK13 from NextBank on Vimeo.

Neil Pawley

I joined W3C in 1995 working for six years on the formation of guidelines for HTML, CSS, RDF and WAI. I worked with some of the cleverest people around, lectured in the UK and US and authored and contributed to a number of technical publications. I’m also immensely proud of having contributed three entries to Roger’s Profanisaurus in 1998 and they are still there.

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